Davina

Community Notes show when they’re found helpful by people who normally disagree. What if we could do the same for posts, recognizing posts that are liked by people who normally disagree? We’ve heard requests for this for years since launching Community Notes, and we’re starting a small, experimental pilot to test the concept. Starting today, a subset of Community Notes contributors — representing a wide range of viewpoints — will occasionally see a new callout in the product. The callout shows based on early and limited Like signals on the post. Contributors can then rate and provide feedback about the post, helping to develop an open source algorithm that could effectively identify posts liked by people from different perspectives. People often feel the world is divided, yet Community Notes shows people can agree, even on contentious topics. This experimental new feature seeks to uncover ideas, insights, and opinions that bridge perspectives. It can bring awareness to what resonates broadly. It could motivate people to share those ideas in the first place. Ultimately, it could help move the world forward in ways that the people want. Following the path we used to develop Community Notes, we’re building in public with a small pilot so that this concept can be shaped by the people. We look forward to learning and iterating with you all as we do with Community Notes every day. Learn more at communitynotes.x.com/guide/en/beyon…

Assassinating your timeline #BallerinaMovie

Lilo & Stitch - a marketing master class. Congrats @Disney on the biggest Memorial Box Office Weekend ever. 🙌🏼 @asadayaz Kimberly, Jessica & team! Fun to be on the lot and feel the excitement especially with the full slate ahead. Turns out owning Zillenials is not just cool but also lucrative!!!! 😉 (with my Team X squad.)

This is why X is the most talked about social platform. @elonmusk's takeover led to a mass advertiser exodus, but three years later, X is winning them back. I decided to get the inside scoop on how they are doing it from @angelazepeda, their new global head of marketing.

Lowe’s is kicking off Memorial Day Weekend the only way we know how strong and with a bang! We’re waving our fans and welcoming everyone to the Giant Garden City Lowe’s for big savings and even bigger fun. Don’t miss out join the celebration, shop the deals @SamCharles07 @Lowes

.@monique_x Inspiring audiences in Mexico with a Grok-Powered future

No margin for error. #MissionImpossible

Thrilled to celebrate the incredible X 📺 fandom and our exciting partnership with Hulu on #StreamingDay

X’s global head of marketing Angela Zepeda, who joined the platform in September, told ADWEEK editor in chief Ryan Joe at Social Media Week that X will air a brand campaign later this year. adweek.it/3EWc5UF

⏲️ ¡La cuenta regresiva para @IABMexico Conecta ha comenzado! ⏲️No te pierdas a @monique_x , la próxima semana con su keynote: eXperience Reimagined: Unlocking Your Advertising Edge With AI y además, conecta y aprende en el evento líder de la industria publicitaria en México. 🎟️ ¡Reserva tu lugar ahora! iabconecta.com 🗓️ 22 de mayo de 2025 | 15:40 📍 Expo Santa Fe, CDMX