Darrell Alfonso

Dream come true! I am a published author! A dream that took WORK. Months of research and writing to be specific. The author copies of my very first book, "The Martech Handbook" have arrived! And they are beautiful. Please pre-order now wherever books are sold!

stop spending money on Claude Code. Chipotle's support bot is free:

Just gave a talk to 2,000 people today. 10 raised their hands; they've used agentic AI. 20% (maybe) knew what Claude was. You are earlier than you think you are... still.

Sleep is the most powerful drug available. For performance, mental health and well-being.

A great way to misunderstand the world is to assume that everybody else is like you.

The older I get, the more I realize being in a hurry is a terrible way to live your life.

Personally, I'd like to see more real intelligence rather than more artificial intelligence.

If you get surprised by a layoff: - Leave graciously - Negotiate your package - Slow down your burn rate - Allow yourself time to reflect - Build a systematic search process - Take the epic trip you've been putting off Use action to relieve your anxiety.

You’re not learning if you’re not confused half the time.

There is unlimited demand for intelligence.

Introducing Cowork: Claude Code for the rest of your work. Cowork lets you complete non-technical tasks much like how developers use Claude Code.

Hype erodes. Quality persists. - James Clear

You can attract luck simply by telling people what you are working on.

Thank you for your interest in Astronomer.

You can tell someone’s smart by how well they simplify things, not complicate them.

Children's drawings 😂❤️

Sleep is the world's best performance enhancing drug.

It doesn’t make sense to continue wanting something if you’re not willing to do what it takes to get it. If you don’t want to live the lifestyle, then release yourself from the desire. To crave the result but not the process, is to guarantee disappointment.

I created this diagram and it's resonating with my marketing leaders. Do you find it helpful? What would you add or change?

The founder and former CEO of @Demandbase shares: How to measure marketing with finance metrics Why evidence-backed AI tools are a premium Why sharing failures makes better marketers How to future-proof your career during a recession How to avoid common hiring mistakes Much more

It's that time of the year... For the most fascinating awards contest in all of marketing... (Okay, in my biased opinion) What's in your stack? The 2025 Stackie Awards are open for entries, and we're donating $100 for each one chiefmartec.com/2025/02/whats-… #martech