Edward M. Yang

My latest article in @Entrepreneur : "Steal This Simple Playbook to Turn Any Trade Show Into Wall-to-Wall Press Coverage" Those of us who've manned tradeshow booths know how painful these events can feel. But it doesn't have to. Instead, take advantage of the reporters who are there, and get the press you deserve. Link to article in Comment below ⬇️

@SahilBloom "Never give up on your dreams, no matter how crazy they are."

What’s something people think is good advice that’s actually bad advice?

Great to see Firecracker client @Bookipi1 featured in @Inc, highlighting a shift in how small businesses approach AI investment. The piece explores how nearly half of SMBs are increasing AI budgets in 2026 to enhance customer experience and stay competitive.

My latest article in @Entrepreneur : "Steal This Simple Playbook to Turn Any Trade Show Into Wall-to-Wall Press Coverage" Those of us who've manned tradeshow booths know how painful these events can feel. But it doesn't have to. Instead, take advantage of the reporters who are there, and get the press you deserve. Link to article in Comment below ⬇️

With the upcoming @SpaceX IPO, anything space is hot with reporters. @firecrackerpr client @ExLabsCo featured in @AP.

Thrilled to see, @firecrackerpr client, Emerald Technology Ventures, featured in The Wall Street Journal, weighing in on the growing surge of investment in physical AI. The piece looks at how the next wave of AI innovation is moving beyond software and into the real world.

From O'Dwyer's 🤔 : "PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands. The agency analyzed more than 11,000 links generated by ChatGPT across executive-level research prompts, originated as a part of its C-Suite Signals research program. Each citation was reviewed and classified as: real and correctly attributed, misattributed or fully hallucinated. Only 69 percent were both real and correctly attributed, while 19 percent pointed to incorrect sources/domains and 12 percent referenced sources that did not exist at all. The agency says these findings show that AI systems still frequently imply legitimacy through citations that appear authoritative on the surface, even when the underlying sources cannot be verified. As a result, perceived credibility can be created — or undermined — without brands having any direct visibility into how those references are formed."

This part hits hard: "What scares me for the people I love is simpler. It’s that they’ll wait. They’ll watch. They’ll tell themselves their field is special, their expertise can’t be replicated, their judgment is something AI will never have. They’re all wrong. The people who will be displaced are the ones who refuse or ignore AI. Not the ones who try and struggle. Not the ones who are still learning. The ones who fold their arms and say no thanks."

This part hits hard: "What scares me for the people I love is simpler. It’s that they’ll wait. They’ll watch. They’ll tell themselves their field is special, their expertise can’t be replicated, their judgment is something AI will never have. They’re all wrong. The people who will be displaced are the ones who refuse or ignore AI. Not the ones who try and struggle. Not the ones who are still learning. The ones who fold their arms and say no thanks."

Following up @mattshumer_ 's freakishly viral post: @thegenaiceo/dont-squander-the-gift-bdd1f1baac31?source=friends_link&sk=ce91662f01b20e113986af30ebd6d48e" target="_blank" rel="nofollow noopener">medium.com/@thegenaiceo/d…

"How AI is forcing journalists and PR to work smarter, not louder" "As AI reshapes how stories are found and told, the edge still belongs to those who know how to tell them best." Fast Company article reaffirms everything we've been hearing lately: shrewd storytellers that are creative and authentic will be the ones who succeed. In an AI world, PR is more important than ever. fastcompany.com/91483856/ai-is…

"The hottest job in tech: Writing words" "The rise of slopaganda is fueling a surprising tech hiring boom." "...tech companies are also looking to pay a premium for expertise in people who have a skill that predates AI: the art of communication." businessinsider.com/hottest-job-in…

@lulumeservey These principles also work shockingly well when arguing with wife/husband bf/gf.

Responding to negative feedback: are you a CodeRabbit or a Claude? Getting dragged in public sucks, and it happens to every founder at some point. The natural instinct is to bristle and push back, but that only makes it worse (Obvious exceptions: if the critic is a dogmatic hater or irrelevant to the business, if you're wendys or ryanair and being mean is your brand, etc. But in this case we're talking about relevant feedback from actual customers) Instead of a kneejerk defensive reaction, try a more strategic and disciplined route: 1) Don't jump to debate the facts. All feedback contains two different things: the substance, and the customer’s desire to have their frustration heard and acknowledged. Those are discrete issues, and you need to address both. 2) Start by aligning on principles. Even if you disagree on the merits of the feedback, you surely agree that quality is important, feedback is valuable, and you're the person responsible. There’s no hope of aligning on facts if you can’t first align on principles. 3) Overindex on accountability. Take more responsibility than what seems necessary. Take so much ownership that it surprises people. This obviates their need to hector you over it and removes a lot of surface area for attack, creating space for a calmer exchange. More importantly, if you’re the founder, the reality is that every detail of your product does fall on you. 4) If you need to clarify facts, make it an explanation instead of a defense. You can state the exact same information in a way that’s either defensive and bitter, or earnest and transparent. The only difference is tone. Approach with a stance of openness and transparency. 5) If self-critique or apology is warranted, keep it straightforward. (And if it's not warranted, skip it! People can tell when it's disingenuous or forced.) No need to grovel or self flagellate. Recap the problem plainly, explain the fix, say what you’re doing to prevent it in the future, and wrap it up. Then move on! Compare: reactions to negative feedback and how that was received, for coderabbit vs. claude

If I had to pick one key factor for success in PR and marketing, it's this...

@ashleevance How close is her CAR-T startup, Azalea, in really making a measurable impact in treating cancer? Seems we've been reading about the promise and potential of CAR-T for quite a few years now.

The great and powerful Jennifer Doudna is coming on the pod. What do you guys want to know?

@Codie_Sanchez I did this for my PR agency. Unfortunately, I went all in during the 2008 housing collapse. It did make me learn how to be lean and hungry. Both metaphorically and physically.

How to never fail with a business: - Start as a side project - Keep your job - Use your salary to fund - Don't use debt - Quit & go all in ONLY when enough cashflow

@lulumeservey Another possibility: this is all kayfabe. Near zero chance she did this interview without approvals.

@heyblake We get brands known.

Pitch me your service in 5 words or less

@girdley Try an Asian Gen X party. That six pack of beer will have leftovers.

Gen X parties are the only ones where the host ends up with more food, desserts, and booze than they started the night with.

The MacGyver reference means only Gen X will apply for this 😂. Funny story: I used to work at Roots on Robson St. in Vancouver in the mid-90's. Lots of celebs would come shop here, including Richard Dean Anderson. He wanted to buy a few pairs of socks. I unwisely asked him, "couldn't you just whip these up with some twine?" He didn't look amused. 😓

I am seeking one (1) puckish troublemaker for special projects. The ideal candidate is: •Pure of heart •Full of surprises •Highly literate •Lucky •Plucky •Hard to stay mad at This is a real job with excellent pay, benefits, and budget. Your responsibilities will be to conceive of interesting ideas and make them happen in the real world, often sub rosa. It is imperative that you be able to keep a secret. For this role, being an ideas person is necessary but not sufficient. You need to Just Do Things. Your spirit animal is MacGyver. You’re an expert in something esoteric. You believe any introduction is warm if you do a good job. You’ve pulled off at least one magnificent prank. If this describes you, please DM me and tell me why. If this describes someone you know, may I meet them? Thank you.

We've been banging this drum for awhile now. Earned media has to be a priority for brands in this new GEO/AEO/ChatGPT/Perplexity era.