Fulfil

WHAT a way to end a 14hr work day on the back of a 24hr travel day with @AaronOrendorff & @CurtisMatsko closing out the @9operators growth summit for 1000s of DTC leaders with @fulfilio. We reflected on three big themes coming out of the 3 hour event: SPEED - How to move with urgency - You can always be moving faster - Ask your team why something can't be done sooner (e.g. today or tomorrow) if you're talking in weeks or months EXPANSION - Consider different levers to pull (e.g. new brands, products, sales channels, warehouses, etc.) - Ensure you have cross-functional alignment with operations & finance when making growth bets DISPROPORTIANATE - How are you thinking BIGGER? - How are you making big bets and going after whales? - How are you thinking beyond doing existing things faster/cheaper and instead using AI as a force multiplier to accomplish things beyond your wildest dreams? If you want to catch the recordings from the 25+ DTC execs who shared growth strategies today, be sure to head over to the Operators website and smash that sign up button: 9operators.com/growth-summit?….

Can you vibe code an ERP? Your general ledger? No. That needs to be battle-tested, not prompt-generated. But the custom UI an engraver uses 8 hours a day? The one that makes sure the right personalized wallet reaches the right customer? I've wanted a simpler/faster/cheaper way to build that for years. We used to build these as custom software on the Fulfil API. They worked great until they didn't. Why? Software decays, platforms sunset (looking at you Heroku), and nobody wants to maintain someone else's bespoke UI forever. So we just shipped micro-apps in Fulfil. You describe what you need to Claude. It connects to your Fulfil workspace, figures out the APIs, builds you a custom UI, and deploys it. Process changes? Tell Claude. New version rolls out. No dev tickets. No waiting 6 weeks for something that might be wrong anyway. The person who actually does the work can now build the tool they need.

As Wild scaled from a DTC deodorant startup to an omnichannel powerhouse, managing operations across 10+ markets and selling through Amazon, Shopify, Faire, and 50+ blue-chip retailers, their legacy ERP system, Brightpearl, couldn't keep pace with their ambitions. Wild moved to Fulfil in 2024 and was acquired by Unilever in 2025. Learn more about Wild's journey with Fulfil: fulfil.io/merchants/wild/

Our power users are already using @fulfilio heavily from AI assistants like Claude and Claude code using MCP. It’s so exciting to see our team members and customers vibe code apps on top of Fulfil for their use cases. This has always been the best value prop of the 100% API coverage Fulfil has had, but always required developers and maintenance was hard. Now your assistants can build and maintain them. Our next version will make building apps even more easier. LLMs with an api key/mcp should be able to - fully explore the API - register oauth apps dynamically - use our design guidelines so your apps can use the same theme if you want to and build apps for you. Security with such apps is the risk. To reduce that risk surface, the apps will by default use your existing Fulfil login and inherits permissions.

Our team brought together operations and finance leaders from some of the top DTC brands in London last week. 🇬🇧 If you're in London and interested in learning more about Fulfil's ERP or attending future DTC events in London, drop @MattParkin20 a note. Thanks to @finn_radford from @9operators for capturing the evening.

The @fulfilio Claude integration is so helpful. Feels like it replaces a 6 figure hire. Used it to compare product mix at one of our brands with very complex + high # of SKUs this year VS last year and it came back with the same explanation I would have arrived at, except in 2 minutes instead of ~30 minutes lol.

Looking forward to running it back with Fulfil at Shoptalk next month. Drop me a note if you're attending and want to meet up! @fulfilio

Operators Growth Summit: Over 25 speakers. Executive keynotes. Leadership, marketing, and finance sessions. Plus, 10 lightning panelists. Feb 18 from 1–4pm EST 📅 Here’s THE lineup ↓ - @Seanfrank, CEO of Ridge - @JasonPanzer, HexClad - @mikebeckhamsm, Simple Modern - @mbertulli, Pela Case x Lomi - @couuor, CMO at Ridge - @connorrolain, HexClad - @codyplof, Jones Road Beauty - @MehtabKarta, Karta Ventures - @TaylorHoliday, @CommnThreadCo - Sean Riley, CEO DUDE Wipes - @JoWall202, VP Creative at birddogs - @KatyMimari, CEO Caden Lane - Katie Cirulli, CEBO at @grunsdaily - @packerj16, Co-Founder GOAT Foods - Emma Nelson, MUD\WTR - @mimizink, Portland Leather Goods - @jamalarobinson, CEV Collective - Jeff Hannam, CFO Simple Modern - Kristin Swarek, COO Caden Lane - @sharoonthomas, @fulfilio - @realamitrg, @richpanel - @itsaliciagan, @aftersell - @mikemanheimer, @PostscriptIO - @krishnapoda, @SarasAnalytics - @MoskowitzAvi, @PrettyDamnTweet Yours truly, and @AaronOrendorff from @9operators are bringing the ENERGY to kick things off. Grab your spot here: 9operators.com/growth-summit?…

I've been living inside Claude every day at work - been fun seeing our merchants also see the benefits of using Claude with Fulfil's MCP: "I can't sing your praises enough because I just love it - Fulfil MCP has changed everything." “Fulfil’s MCP connection with Claude takes the legwork out of figuring out anything. Instead of having to delegate to the team to do a 30-minute task, you can get an instant response to your question.” “Using Fulfil MCP and Claude was monumental - it changed how we were able to operate and how we were able to navigate BFCM. Instead of being reactive and fighting fires, we were able to identify issues and slowdowns with any 3PLs’ fulfillment process ahead of time." "Fulfil's MCP enabled us to get a much different and higher vantage point of our overall performance in real-time while it was happening this BFCM, which was invaluable in communicating upward and across departments.” “Every morning, I look at what’s been assigned to each warehouse location and how they’re performing. It used to take me 30 minutes, and now it takes only two seconds. I can access it in the Claude mobile app when I’m on the go without needing my computer.” "I got an answer from Claude in 15mins that used to take our data team 24 hours. My boss wants me to show Fulfil MCP to the rest of the team." "I've used other MCPs and you've done such a good job with yours." All this by asking @AnthropicAI’s @claudeai questions in plain language - no coding needed. If you haven't made a Claude Skill before, check out a few skills our @fulfilio team made that you can download and use as references: fulfil.io/resources/clau…

Here are 3 cool ways we're seeing @AnthropicAI's @claudeai and @fulfilio's MCP being used for quick data analysis and reporting by DTC operations & finance teams: 👉 A home goods brand using a 3-letter prompt in the Claude mobile app on the go to automatically pull info from Fulfil on how many shipments have been assigned to each 3PL location to quickly monitor the queue and follow up with 3PL locations as needed when backlogs are piling up. 👉 A pet goods brand running a quick analysis to see if weather patterns have impacted daily order volumes, average order value and types of products ordered. 👉 A sleep & bedding brand doing a basket analysis to see which products are commonly purchased together so they can put them beside each other in the warehouse to optimize picking speed. If you're interested in learning more about Claude Skills or MCP, check out the Fulfil website: fulfil.io/resources/clau… How are you using AI in your day-to-day?

After 75 years in business, 18 store locations, 18,000+ SKUs and a growing eCommerce presence, Tomlinson's Feed needed a modern eCommerce ERP with a direct Shopify integration. Since moving to Fulfil as their ERP and Shopify POS for Point of Sale, they've seen: -50% faster pick times -39% fewer inventory transfers needed -15% decrease in delivery costs Learn more about Tomlinson's journey with Fulfil: fulfil.io/merchants/toml…

Come say hi at Amplify Summit, enjoy some @grunsdaily, and chat about why brands love @fulfilio.

✅ Get recognized at LAX ✅ Visit the Hollywood sign ✅ See a bunch of @fulfilio merchants at Erewhon Fun week ahead in LA at Amplify Founderverse w Sharktank Alum + @9operators dinner w 20 DTC Operators, including @AaronOrendorff @Seanfrank @JasonPanzer Swing by the Fulfil roundtable at Amplify to say hi and jam on how brands are using AI to streamline their operations.

Great to see Fulfil recognized as a Momentum Leader and High Performer for ERP systems by G2, with better than industry average ratings for: - Ease of doing business with (no surprise price hikes/hidden fees) - Ease of setup (in-house team; no army of consultants required) - Time to go live (in weeks, not months or years) - Quality of support (in-house team that cares) - Estimated ROI (quickly pays for itself) - Likelihood to recommend (the ultimate trust signal) If you use @fulfilio, would love if you can share your experience on G2 - any detail you can provide can go a long way in helping other eComm leaders looking to streamline their operations and accounting with an eCommerce ERP.

Proud to see the Amazon MCF x Fulfil ERP integration highlighted supporting the Amazon Fulfillment Tracking Number (AFTN) rollout. Worth a read for those using or exploring Amazon MCF for fulfillment and/or @fulfilio for ERP: supplychain.amazon.com/blog/how-to-us…

Love seeing this 19-location pet supply retailer crushing it with the Fulfil ERP x Shopify POS combo. - Delivery costs down 15% - Miles & cost per delivery down 12% - Pick times 50% faster See why Shopify merchants see @fulfilio at the "bleeding edge of the market".

Shopify's Winter 2026 Editions drops today - great to see Fulfil featured in the @Shopify B2B app guide. When I was planning out my goals for our partnership ecosystem this year, this was at the top of the list. Proud of our @fulfilio team for keeping up with the latest & greatest for Shopify merchants and continuing to deliver a 5-star merchant experience for omnichannel brands seeking an ERP to support their DTC, B2B, and POS channels without the need for middleware. If you're looking to sell DTC, B2B or POS - Shopify's where it's at. 🚀

LET’S SMASH 2026 Online Dec 16 from 1–4pm ET Over 25 DTC executives. Four keynotes. Three live training sessions … (1) leadership, (2) marketing, and (3) finance. Plus, 10 lightning panelists. - 5 min each - All action - One strategy The most stacked lineup of the year ↓ - @seanfrank, CEO of Ridge - @JasonPanzer, HexClad - @mikebeckhamsm, Simple Modern - @mbertulli, Pela Case x Lomi - @couuor, CMO at Ridge - @connorrolain, HexClad - @codyplof, Jones Road Beauty - @MehtabKarta, Karta Ventures - @ChereneAubert, ILIA Beauty - Emma Nelson, MUD\WTR - Jeff Hannam, CFO Simple Modern - Kristin Swarek, COO Caden Lane - Lauren Festante, SVP Momentous - Sean Riley, DUDE Wipes - @KimGChappell, Bobbie Baby - @Packerj16, GOAT Foods - @itskrystalewis, CAKES body - @DerekLauermann, Grüns - @thedanielokon, Flewd - @summerdonbell, D’on Cosmetics - Zack Helminiak, Nomadix - Dor Brecher, MAËLYS - @sharoonthomas, @fulfilio - @realamitrg, @richpanel - @itsaliciagan, @aftersell - @mikemanheimer, @PostscriptIO - @stuartchaney, @RivoCommerce - @krishnapoda, @SarasAnalytics - @oliviaakory, @HausAnalytics - @michael_true_, @prescientai Do. Not. Miss. It. 9ops.co/mzfdfh

Heard from a DTC brand whose team walked into 1000s of pending orders after sales skyrocketed last weekend. Here's how they used AI to stay on top of the volume and save their week: 1- Batch Optimization They asked Claude to use Fulfil's MCP to look at the breakdown of single vs. multi-SKU orders to create optimized batches for picking. This then created optimal batches to streamline their picking & packing process and crush through the backlog of new weekend orders. 2 - Basket Analysis They did a basket analysis to see what was commonly purchased together so their team could put the products next to each other in the warehouse to save time for the rest of the week. 3 - Workflow Recommendations They then referenced their shift hours and number of employees alongside their warehouse layout, inventory levels and order volumes to get personalized workflows based on the volume of single-line, single-unit, 2+ SKU orders and 4+ SKU orders. If you're looking to implement this today to streamline your operations, check out the Fulfillment Optimization Claude Skill here: fulfil.io/resources/clau… It's designed for @fulfilio merchants but can also be helpful for those not using Fulfil (as long as your Claude account is pulling your data from other sources).

All smiles as we visit our merchants to ensure they're ready for BFCM. Thanks to the @TiegeHanley team for having us and check out their gift sets this BFCM!