Kevin Gould

@DrewArciuolo Nice congrats man!

After a lot of hard work VKTRY has been acquired by Dr. Scholl’s 🥳 prnewswire.com/news-releases/…

@RomanEcom Def wish they had the miami to Hong Kong direct

I have a lot of friends in Miami. I’ve been meaning to go. But there are no direct flights. Not worth the pain. Just very hard to compete with SF, LA and NYC. Miami, Austin all these other second tier cities are not easily accessible for foreigners and so much of anyone’s business is global. It just overall makes me very bearish on any of these 3 cities really getting disrupted.

@MehtabKarta Yo I should be here

Who is in Miami? Cofounder and I are there later this month!

@oliverwhudson Playbook

We ran a multi-cell conversion lift test with Meta. Partnership ads alongside BAU creative vs BAU only. 800 incremental conversions vs 520 CPA: $25.63 vs $39.34 ROAS: over 10x stronger One change. Identity layer added. Here's why it works. When you run an ad from a creator's identity, Meta doesn't treat it as a variant of your existing creative. It reads it as a signal from a different entity. That unlocks a new audience pool the brand account can't reach on its own. Same hook × different creator = new creative Same format × different identity = new creative Same product × different persona = new creative Most brands running creator content never get here. They're paying for UGC, watching CTR tick up, and missing the actual mechanism. Identity is the multiplier at the top of the creative diversity pyramid. And it's the first lever to pull when first-time impression ratio drops below 10%. We've put together our full Partnership Ads Playbook covering how to find and brief the right creators, how to structure the workflow inside Ads Manager, how to use FTIR as a leading indicator, and when to pull partnership ads as your first response to audience saturation. Retweet this post and comment PLAYBOOK and I'll send it over.

@willnitze Audit costs are so brutal. Not much room to negotiate them either

How are folks now using AI/AI-enabled 3rd parties to... - optimize corporate tax strategy - prepare for annual financial audits - commission said audits at a fraction of the price that you would pay PwC/EY/etc years ago? Gearing up for all this and quotes are annoyingly high!

@drewfallon12 This was a fun one we covered ALOT!

Ep:18 of Making Cents with Kevin Gould is now Live! From the mailroom of a talent management agency to a $100M bootstrapped beauty empire, we have Kevin Gould, founder of press-on nails brand GLAMNETIC this week. Kevin’s journey is a masterclass in the power of making the right pivot. When lashes plateaued at $50M, most would have panicked. Kevin shifted the entire business to press-on nails. Here is the blueprint: 👉 Identify a larger TAM: Nails have a significantly higher adoption rate among women compared to lashes. 👉 Invest in brand equity: Glamnetic has spent over $100M on marketing since 2019 to dominate the category 👉 Diversify Distribution: Moving from DTC to retail giants like Ulta and Walmart 👉 Leverage Community: They maintain direct relationships with tens of thousands of customers to drive word of mouth If you want to know how to build a nine-figure brand and make the necessary pivots along the journey, this episode is for you. Link in comments

@Jaredorkin 👀

My business does $10M+ in revenue. Here’s the advice I’d give every new entrepreneur: When I moved to New York I had an Amazon business and knew nobody else in the space. So I started a meetup to find people to talk to about what was working. Two people came to the first one. @Brandon_NJ , my conference co-founder, was one of them. We kept meeting and eventually, the group got too big. I asked Brandon if he wanted to start a conference. He said yeah. That became Innovate. And eight years later, it's still going with 1K+ attendees. That experience taught me something I tell every new entrepreneur now: You're going to be lonely. That's normal. Don't wait for people to find you. Go build the room yourself, even if only two people show up. Same thing with credibility. When we started Activate, nobody knew who I was in recruiting. So I focused on one thing: making the first hire for every client an absolute killer. Customer support, media buyer, video editor, whatever they needed. That first person had to be so good they couldn't ignore it. Then they'd refer me to someone else. That's how we got to nearly 1,000 placements in 3 years. And on money. Entrepreneurs ask me all the time when they should start paying themselves. My answer: at least three years. Early on, you reinvest everything. Put everything back in the business, as much as humanly possible. Only spend on stuff you actually need. In short: 1. Build the room yourself. Don't wait for community to find you. 2. Credibility comes from one killer result at a time. Then referrals do the work. 3. Don't pay yourself until you have to. Put it back in the business.

Deciding to pivot in business is real- it takes lots of critical thinking, analysis, and in the end a gut instinct to make a decision that you think is best and being willing to jump into the unknown.

@Jaredorkin Gonna be fun!

We’re doing it again, Round 2, this time in Miami! ☀️ Just like our LA event, this is a FREE mastermind, admission via charity donation only. If the right connections can level up your game, imagine what happens when you lock in with elite ecom operators for a full day of unfiltered strategy, strictly for brand owners and operators scaling DTC and retail brands. Join us January 29th at an exclusive private venue for our 1-Day Ecom Mastermind, featuring: Hudson Leogrande (@itshudsonblake, CEO & Founder of Comfrt Clothing) Kevin Gould (@GouldKR, CEO of Glamnetic) Ben-David Imberman (Founder & CEO of Clean Skin Club) Wayne Walton (Founder of Aroma 360 & Hotel Collection) We’re diving deep on AMA sessions, scaling tactics, and paths to $1B, all action. Spots are super limited. Apply now: docs.google.com/forms/d/e/1FAI…

@JeremyThurswell @kitsch @Shopify @harleyf Nice man!

@kitsch broke 10,000,000 orders on @shopify over this BFCM weekend! Incredibly proud of our team and big thanks to @harleyf and @shopify for all the support. I think we need a new trophy.

@zachmstuck @jaredorkin Activate is great

I’ve tried a few of the well-known Twitter offshore talent sourcing services…but @jaredorkin and Active Talent are built different. Before I go any further, no, this is not a paid post. I was just really impressed with their speed and quality of applicants…I also want other founders to not get scammed like I have by overpriced and sub par offerings. All that you need to know is… I asked for help and within the hour I had a list of 6 really talented individuals. We fired up interviews within 24 hours and we will likely end up hiring one of them yet this week. This is how it should be done.

@seanfrank Oh man those factory dinners

My plans are measured in decades. My roas is measured in gallons

@drewfallon12 @itshudsonblake and Comfrt

ok but who’s actually the fastest growing company of all time?

@AaronOrendorff @9operators Nice congrats

Today, I became Chief Content Officer of the @9operators Network. - Full-time (all in) - Vesting owner - Senior executive This is the greatest achievement of my career. And, the most terrifying. There are only two outcomes. Either we create a media empire. Or I crash, burn, and bleed out. Without exaggeration, everything I’ve done up to this point has been building to this role. My mandate is simple. Transform Operators from a two-show, one-newsletter niche ecommerce podcast into a full-scale, diversified retail + commerce media company. In fact, it’s even simpler than that: ~3X revenue in two years. How? Through … - New shows - Another newsletter - Long-form guides - Seasonal playbooks - Limited runs + drops - Industry databases - Online and IRL events - Paid growth strategies - Unified content calendar - Host accountability - Show research process - Better + more pizza Above all, by creating the best f****** content that exists in order to serve the ecommerce industry. I cannot say thank you enough to the crew who believes I’m the person to take them there: - @seanfrank - @mikebeckhamsm - @mbertulli - @JasonPanzer - @finn_radford - @codyplof - @couuor - @connorrolain - @MehtabKarta This is the dream. This is the most excited I have ever been. This is the scariest thing I have ever said yes to. To our audience, please do not hesitate to DM or email me with anything and everything that I can do to help us serve you better. Here we go!

@drewfallon12 Have used Brent for roles for a long time. Good guy linkedin.com/in/brentgilins…

does anybody have a good recruiting firm they work with? preferably not someone on twitter lol

@austin_rief Wow that is wild.

Super interesting M&A deal Blade is selling its passenger division (what you probably think of when you hear Blade) to Joby The current company will rebrand to Strata and focus solely on organ transportation Blade did $36m in organ transportation in Q1! Thats a big business.

@danielpatricio @m_starkman Will be there

Who is going to Beanstalk in Brooklyn in September? My one and only conference for the year only because of @m_starkman

@seanfrank The only possible way I can ever see it working is going very very category specific. Otherwise literally no synergies or cross over- different retailers, different suppliers, different problems, different marketing, etc. and even then it’s sooo tough

Open store was one of the last Ecom aggregators still running. They are shutting down. The thesis, for them and thrasio, was that scale would unlock operational leverage across brands. And that many small EBITDA multiples could be arbitraged to one very large valuation. I would love to have someone from open store come on the pod!!! Let’s talk about why Ecom acquisitions just don’t roll up the same way real estate seems too

@seanfrank We took it easy on them

dtc tennis superstar 1b in annual sales on this court

@cblakerouse Very cool

I'm super excited to announce that Buster has raised $2.4M Here's how we're helping top companies get more from their data, with AI agents…