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Hammad
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Hammad
@HammadCustoms
Making Clickable Thumbnails for Creators • Thumbnail Designer & Strategist • Work(ed) with: @ItsManuelBoza, @JDubTrades_, @TheCodaGuy, @WaqarAsim10 + more
Toronto, Ontario Katılım Temmuz 2017
869 Takip Edilen2.2K Takipçiler

most creators swear by A/B testing their thumbnails...i don't
here's why hard swapping wins:
when you A/B test, Youtube splits your impressions between two versions so neither gets enough data to tell you anything useful fast. By the time you have a "winner" from the A/B test, you've already wasted days of momentum
hard swap instead. Pull the weak version, push the new one, see the performance and adjust accordingly
A/B testing only works when you have massive, consistent traffic where split impressions still give each version enough data to be meaningful. Some creators don’t have that volume
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Hammad retweetledi

@ijustine @HammadCustoms these are his clients, his ideology is different
His clients WANT to be in the thumbnail since they love themselves so much
You are WASTING Thumbnail Real Estate if you use a face below 50k Subs
- Paddy Galloway
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It's actually not
face for branding only works when people already know you
if you're a small channel, nobody recognizes your face yet, so it adds zero value and just takes up real estate on the thumbnail that can be used for something else that actually helps with getting the click
the thumbnail's job is to sell the click. your face (and like any other elements used in a thumbnail) is only a tool for that, not a requirement
iJustine@ijustine
@mws @robertoblake That’s poor branding advice but ok
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@TeerthCreates Good work 👍
Some feedback: I feel like the overall background can be simplified and the logo on the shirt can be removed
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@luciascarlet @ianzelbo It often looks "proper", this has to be a bug not a feature
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Is their head of content Christopher Nolan
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