Hearts & Science

Engagement, growth, and fulfillment — that's what #TeamHearts NYC is all about! Hear from Kristie Cruz, Wilber Ortiz, and Laksh Byagari in the latest installment of our 'Home Is Where The Hearts Are' series.

Thankful season isn’t over just yet! We're grateful for #TeamHearts Burbank, their cooking skills, and the warmth they bring to the office every day. Here's a look back at their in-office Friendsgiving. It was both delicious and fun. ✨

We’re not here to start drama, but we are here to stir the gravy. What’s your go-to Thanksgiving pick? 😏

Let’s hear it for the 2025 NYC Fall Softball Champs, the Bravehearts! 🥎 After losing in the finals last year, #TeamHearts New York came into the new season with one quiet goal: don’t just get back there… win the whole thing. Mission accomplished. Join us in celebrating these champs.

Audiences don’t just want content anymore; they want connection. That shift is redefining how communities are built and where brand loyalty comes from. Creators are moving beyond the feed, hosting IRL meetups and live experiences that turn followers into superfans. Meanwhile, consumers increasingly trust peers and influencers over institutions. Creating community-based connections is now one of the ultimate brand goals. Winning brands are those that: ✨ co-create experiences with creators ✨ design participatory platforms ✨ build third spaces (physical or digital) that feel safe, social, and meaningful Read more: bit.ly/44kX0Fj

What a week #TeamHearts had at @TheDrumAwards, coming home with 18 awards in total: 6 Gold, 5 Silver, 6 Bronze, and The President’s Award. This makes us the most awarded network at The Drum Awards 2025! Congratulations to everyone involved across our clients, partners, and the Hearts team. THE PRESIDENT’S AWARD - It’s Showtime: Beetlejuice for @WarnerBros GOLD - Use of Data & Insights: The Allevia Pollen Passport for Opella - Media Campaign under £250k: The Allevia Pollen Passport for Opella - Omnichannel: It’s Showtime: Beetlejuice, Beetlejuice for @WarnerBros - Emerging Channels: It’s Showtime: Beetlejuice, Beetlejuice for @WarnerBros - Healthcare / Pharma: The Allevia Pollen Passport for Opella - E-Commerce: The Allevia Pollen Passport for Opella SILVER - Media between £250k–£1M: Set For Life @AllwynUK - Media Campaign over £1M: It’s Showtime: Beetlejuice, Beetlejuice for @WarnerBros - Healthcare / Pharma: Hard Men Talk for Opella (Cialis) - B2B – Media: @ATT Business x Bloomberg’s The Circuit BRONZE - Audio: From Dream to Meme with EuroMillions from The National Lottery @AllwynUK - Media Campaign over £1M: From Dream to Meme with EuroMillions from The National Lottery @AllwynUK - Local or Regional Partnership: Hard Men Talk for Opella (Cialis) - Entertainment & Consumer Tech: Set For Life: Lucky Days from The National Lottery @AllwynUK - Sponsorship: Set For Life: Lucky Days from The National Lottery @AllwynUK - B2B – Technology: @ATT Business x Bloomberg’s The Circuit

Is #TBT still a thing? Let’s say yes, because we’re still obsessing over these epic Halloween looks: Inside Out, the Dog Fire Meme, 3-Hole Punch Jim, a Butterfly, and Jack Skellington.

The future of marketing lives where data meets creativity, and at Hearts & Science, you can help shape it. ✨ Ready to be part of it? Find your next opportunity with us: bit.ly/46rJQrz

Another great moment of connection and collaboration from #TeamHearts New York 💕 Our JLR Video and MarSci teams spent the evening with @LGus and @Adweek, enjoying dinner, drinks, and great conversation.

Ready to evolve the way you think about marketing? The newest Transformational Ideas Volume 4 is here! It’s a toolkit featuring fresh thinking from across @OmnicomMediaGrp’s global network. Packed with ideas to challenge the norm and reimagine brand experiences at every touchpoint across four core themes: Technological Revolution, Content Evolved, Connected Commerce, and People at Play. Check out the insights shaping the next chapter in marketing: bit.ly/43871W5

Howdy from #TeamHearts Dallas 🤠 Visiting the State Fair of Texas was the perfect way to connect as a team, enjoy some local food favorites, and soak up a little Dallas spirit! Swipe for some of the highlights.

Gourd vibes only 🎃 #TeamHearts Los Angeles and Burbank showed off their painting skills and artistic sides during our festive pumpkin painting party to celebrate Halloween. Swipe to see some of our masterpieces! 👩‍🎨

Proud to celebrate two #TeamHearts wins at @The_ARF David Ogilvy Awards! 🎉 These Awards honor research and insights-driven advertising, and we’re thrilled to have brought home two Silver trophies for the @JLR_News Defender campaign with our partners at Hive Science. Our campaign, “The Performance Paradox: How Behavioral Science Unlocked Defender's Hidden Purchase Drivers,” earned Silver in both the Automotive and Best Use of Emerging Technology categories. Thank you to everyone who joined us in celebrating JLR at the ARF Creative Effectiveness Awards. It was an unforgettable night among such talented colleagues and partners. Congratulations to all of this year’s winners: bit.ly/43wlI5e 👏

🔎 Search has evolved from link-based SEO to AI-mediated discovery. For intel, check out @OmnicomMediaGrp’s latest report, Generative Engine Optimization: The New Paradigm for Discovery in the GenAI Era, which reveals how consumer behavior is shifting and how marketers can ensure their brands remain discoverable in the age of AI-driven search. 65% of consumers trust AI overviews as their go-to for answers. Check out OMG’s roadmap for visibility in the GenAI world and to learn the 4Cs of GEO: Consumers, Content, Code & Credibility bit.ly/3Wlt0F1

Big wins and even bigger hearts. #TeamHearts continues to shine, taking home multiple wins and shortlists across some of the most respected award stages. Join us in celebrating… ⭐ 4 Wins at the @MediaPost OMMA Awards ⭐ Gold Win at the @FestivalofMedia M&M Global Awards ⭐ 3 Shortlists from @TheDrum Awards ⭐ 2 Shortlists from the @FestivalofMedia Cause Campaign Awards Congratulations to our wonderful partners at @ATT, @WarnerBros., and @WellstarHealth System… and to every heart behind these campaigns! ❤️

Industry leaders are painting a fascinating picture of what's coming next in media. According to @AdAge's latest insights from their Future of Advertising 2030 series, we're heading toward ads everywhere. Every screen, every device, and every surface could become a potential touchpoint. @OmnicomMediaGrp's North America CEO, Ralph Pardo, highlights a crucial shift where future media buying will require "advanced personalization technology" to ensure ads are emotionally resonant and non-disruptive across these emerging platforms. Read the full story here: bit.ly/46tZdjx

Hearts & Science leads the shortlist at The Drum Awards Festival with 17 nominations in the media categories - the most of any agency and network – across @AllwynUK, @WarnerBros., @Opella and JLR. These honors span categories across creativity, innovation, and effectiveness - a testament to the incredible work of our teams as well as the collaboration we foster with our clients and partners. Stay tuned for the results beginning November 17. Congratulations to everyone involved, and fingers crossed! thedrumawards.com/live/en/page/h…

It’s time to cast your vote for the incredible charities recognized in the Defender Service Awards at @LandRover USA! Since 2021, Defender has proudly supported nonprofit and charitable organizations, awarding over $1 million and 24 custom Defender vehicles to heroes making a difference in their communities. As a category partner, we’re proud to help amplify these stories of service. Join us in supporting these incredible organizations by casting your vote. 🗳️ Voting is open through October 19 🔗 1 vote per category, per day 👉 Cast your vote: bit.ly/48QJ6xN

What a year it’s been for @WarnerBros. films! The crew at #TeamHearts Burbank gathered to celebrate the exciting opening of the film, The Conjuring: Last Rites. This marked the studio's seventh release in a row this year to open above $40M. Honoring the streak of memorable stories and the amazing team behind them, we threw a themed celebration where every film got a playful food-and-drink nod.

#TeamHearts Charlotte recently joined forces with @IndexExchange for a fun-filled day of games, food, and plenty of laughs. From strategizing on a life-sized Monopoly board to giant chess, checkers, and cornhole, the day was all about teamwork and creating unforgettable memories together. A big thank you to Index Exchange for joining us and making the day extra special! 💕

Lattes + Matchas in hand, and fit check on point. Our team knows how to caffeinate and slay. Happy National Coffee Day! ☕