Bryan Casey
6.6K posts
Bryan Casey
@bryanfcasey
Tech, web and media | VP of Inbound at @ibm. Also like cooking, nba and other.
New York Katılım Mart 2010
2K Takip Edilen3K Takipçiler
there's a lot wrong with this website but it's pretty awesome to have an audience of nearly 12K people for enterprise software takes that also put up with pro cycling and knicks tweets
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@bdmarotta @midjourney its not clear an API will drive much revenue right now, no one is making 'enough images' for a pay-per-image biz model to work. there might be a 'higher subscription' play that works for professionals and small biz though, but still not obvious it is a huge boon
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.@midjourney could increase their revenue by offering an API. One of the few AI companies that doesn't. Might be principled, but the result is that it only exists through third parties.
Gavin Purcell@gavinpurcell
midjourney is an interesting example of an ai company that completely rejected the scale play... and now might be suffering for doing so also, 'this is just what it costs' is interesting customer service messaging
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Beyond “its not x, its y” ai writing has a smoothness to it that is still unmistakable.
Writing quality, style, etc is one place where next token predictor still feels accurate because the writing is so predictable. It stinks of computer.
It’s an interesting difference between words and code. Code you just want it to work and its fine and maybe preferable even if code had more consistency and predictability in how its written.
For text content, at least much of it, the value is in distinctiveness. In unique insights. And if ppl wanted to read AIs opinion or writing on something they’d just open the app on their phone.
I wonder if this will be an instructive way to understand how work might evolve more generally.
Where an extremely powerful but undifferentiated (across companies) computer does much of the work and where distinctiveness, originality, unique insights etc is where humans specialize.
In a way that is true across all domains. You can be creative at product, finance, marketing, whatever.
AI ultimately becomes just another layer of abstraction of “undifferentiated heavy lifting.” Even if its an unfathomably powerful one.
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It’s weird everyone has complex brand tracking programs when you can just measure branded search volume.
It’s more precise. More timely. And it translates directly into trials, demos and sales.
For example, it is so easy to see if a product launch raised the baseline daily interest in your product.
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@andrewjfaris This is a good point.
I would be very interested in research and testing on this.
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This is a big part of why I am increasingly concerned about Gen AI for creative as a strategy.
It's not that you can't use AI in the process at all; it's that if customers hate AI, they may be deeply turned off by lots of your uses of it in ads.
Brad Gerstner@altcap
AI is deeply unpopular. According to Pew, sadly only 17% of Americans think AI will have a positive impact. In China, 83% believe AI will be positive. A token tax & political backlash is coming unless the narrative changes. 🇺🇸👀🧐
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im just gonna post “skill issue” 4-5 times a day with no context and hope that improves the discourse
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Its unforetunate AHREFS data has become more and more laughable..
Too little too late?
Glen Allsopp 👾@ViperChill
Holy ship. 🚢 Genuinely never thought Ahrefs would do this. API access is now available on all plans. No extra fees. 🥳 It's something I always wanted as a customer, and I had no involvement in this going live, so my surprise is genuine. Limits apply depending on your account, but I'm super happy more people can now play with this.
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AI traffic is just a zero.
Tim Soulo 🇺🇦@timsoulo
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP 13.8% (188M → 214M) ▪️ Social stayed flat (103M → 105M) ▪️ AI chatbot traffic? Just 4M at its peak Full data breakdown here 👉 chatgpt-vs-google.com Now the big question is: Does search traffic stabilize from here, or do we lose another 15-20% by the end of the year? What's your prediction? ... P.S. Learn more about FREE Web Analytics: ahrefs.com/web-analytics?…
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Bullish on podcasts because it is business television you can enjoy while you wait for claude to finish writing the ten thousand lines of code you asked for.
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sometimes when i clap back at claude i can tell claude is mad at me and goes into “whatever bro” mode
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I don't see how Anthropic, OpenAI or any of the model providers have any hope of defending their moats. And consequently, I think they're going to get wiped out.
Right now, in early 2026 they have a meaningful advantage in terms of model capability. But far cheaper and open source models are not far behind.
How long can they maintain a meaningful advantage? For the vast majority of use cases, we don't actually need much higher intelligence. It doesn't take 140 IQ to automate Turbotax or powerpoint.
Eventually we will be saturated in cheap, local models that are "good enough". Of course some scientific labs and frontier research will always want the latest and greatest. But that market is orders of magnitude smaller than these company valuations can justify.
What am I missing?
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There will be a whole class of ai agents that will be like college sports video games pre NIL.
Timothy B. Lee@binarybits
I don't understand how Grammarly thought they could get away with this.
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There were four different sick moves on this play. A legendary goal.
Sharks on NBCS@NBCSSharks
Is this the goal of the season??? 🤯
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this post is engagement farming on an old post
but its still a skill issue
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skill issue
Ihtesham Ali@ihtesham2005
a16z quietly published a 34-page internal memo on how their portfolio companies are completely abandoning traditional SEO. It got 200 views. Here's everything inside it. The memo opened with one line that stopped me cold. "Google rankings are becoming irrelevant for brands whose customers use AI to make purchasing decisions." Their data showed something nobody is talking about publicly. Portfolio companies that ranked #1 on Google for their core keywords saw a 34% drop in organic traffic in 12 months. Rankings didn't change. Traffic did. The customer behavior changed underneath them. People stopped clicking. They started asking. ChatGPT. Perplexity. Claude. Gemini. AI search doesn't show you 10 blue links and let you choose. It writes an answer and picks its sources for you. Your customer never sees your page. They see what the AI decided to say about you. The memo called the fix Generative Engine Optimization. GEO. Here's what their top portfolio companies are actually doing right now. They stopped writing blog posts for Google crawlers. Started writing content structured for AI extraction. Short, dense, citation-worthy paragraphs. Specific claims with verifiable numbers. The kind of content an AI can quote directly. They obsessively pursued earned media. Reviews. Expert mentions. Third-party coverage. Because AI models trust established publications infinitely more than brand websites. They treated their website like an API. Clean structure. Schema markup. Answers formatted so a machine can read and repeat them instantly. And they built authority in every language their customers speak. Because ChatGPT in French runs on completely different source data than ChatGPT in English. The brands winning in AI search aren't the ones with the best SEO agencies. They're the ones the AI already trusts. SEO optimized for clicks. GEO optimizes for citations. That shift is already happening whether you're ready or not.
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Everyone dunking on this but he’s just describing what an api is?
Maybe he made apis weird.
Chief Nerd@TheChiefNerd
🚨 SAM ALTMAN: “We see a future where intelligence is a utility, like electricity or water, and people buy it from us on a meter.”
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