AJ

I've ran socials for 40+ top projects in the last 6 years. Want to be a good web3 social media manager? You MUST do the following: - Understand the project you're writing about, to the T. In crypto this means you have to be terminally online and always onchain. Use the product, read the docs, ask the team questions and look under the hood. - Research the ecosystem the project is in (you can use @_kaitoai and some other tools for this). See who the biggest projects are, the biggest KOLs, the notorious reply guys etc. People can smell outsiders from a mile away, it's obvious. It's also a good way to get topics ideas, best performing content, latest controversies and culture - Before writing a single tweet, work on the strategy which includes the goals, OKRs, desired audience, narratives, TOV, approach and processes. Get all the key stakeholders involved but don't bloat the process. - Set up an approach to social listening, you need to capture mindshare and attention. You also need to tailor your content to real world events, this part is so crucial. Keyword + topic based listening and scrolling the timeline. You need to be on the pulse every single day, like I said terminally online. Things talked about yesterday might not be relevant today. - Plan evergreen content in advance, get it out of the way. Your focus day in day out should be to spot opportunities, get involved in conversations and engage with your community (current & potential). There's a 100 different tools that are good for hosting content calendars, doesn't matter which one, just use them. I don't personally like scheduling tweets (because I don't know what could be posted adhoc that day), but you can do so as well. - Analytics are your friend, but don't live by them. Track them and measure them, see patterns and acknowledge them. But remember, the X algorithm is not all that straightforward, there's 100 different variables and sometimes its just that random tweet that pops off. You can optimise for everything but your content can still go unseen. Regardless, create reports both for yourself and for your team every week. Short, concise and sweet. - Your job as a social media manager isn't just writing content and engaging with the community. Distribution matters. You need to be creative, think of memes, fun campaigns to do, partnership/BD opportunities and other out of the box ideas. Posting amazing content is great, but you NEED reach and you need be optimising for that. Growth and social go hand in hand - Document EVERYTHING. Tweets you see while scrolling randomly, trends in the web2 space that catch your eye. A funny ad you see while watching YT/TikTok. An idea that you come across while watching a TV show. As a social media manager, you need to avoid brain fog, and for that you need to a consumer too. Some of the best tweets/posts I've written or developed have come from random non-web3 things I've seen. Jot anything interesting you see and write it in your notes. - Be the internal social mascot for your team. When you join as an SMM, you need to be getting EVERYONE on your team to have active social profiles, especially founders. Give them your playbook, help them write content and teach them the ways. The most successful projects on here have active teams posting every single day from their personal accounts. Advocate for this internally. - Never work in silos. As the social media manager, you need to be chatting regularly with the founders, devs, product, BD, community managers, creatives, devrels, content, PR, legal and everyone else. You are the end of the funnel and need to work across all functions to effectively manage socials. It's a combined effort, get everyone on board, communicate as much as you can async and through written means so everyone has visibility. - The early bird catches the worm. Being early on socials is rewarded so heavily. Whether it's a killer reply to a tweet made 2 minutes ago (which is about to get a 100K impression) or some hot news that just broke. By being early, you ensure you capture the largest scale of attention, as you entered in early. Replying to a tweet that's 10 hours old vs replyig when it's 10 min old could make the difference of 100x in reach. Same goes for participating in trends, analysing news and adding your thoughts on major events. That's all for now, while I was writing this I noted down 10+ other things worth mentioning, so saving those for another time Hope this helps 🤝

@lzminsky @Londonmaxxing we’re back

Interesting. So @Londonmaxxing it really is a thing now.

@0xSweep 👀

Adding more people into the Dubai cabal This past month has led to some of the most valuable connections, meetings and opportunities I’ve had in a long time Who wants in and actually likes money? We’re doing an event soon

@0xSisyphus really makes no sense to hunt for low single digit yields when the risks onchain are so high. you can earn more % on your cash on Interactive Brokers vs AAVE rn

After 5 years of relatively low risk double digit yields it’s clear keeping money onchain has pretty bad r/r now. Tipping point was maybe LLP losing 5% in a day if I had to pick one late last year. This year has just been hack after hack

@Jackhaldorsson Would love to join 👀

we’re launching a ”growth” TG group will be a group for CMOs, marketeers, growth hackers and more will be a space to share insights, tips, and knowledge of marketing and ai will be invite only ⚡️

@jacewen98 @karpathy I used Claude, but I'm sure you can do this with any

@JadoonTech @karpathy which llm agent linked your pdfs into the obsidian wiki?

Spent the weekend building a 'knowledge LLM' as @karpathy described Notes, bookmarks, PDFs, docs, messages and thousands of files ingested into an interlinked Obsidian wiki using an LLM agent. I still have waaay more to add Total gamechanger, would recommend everyone do this

@GRITCULT 🫡

@JadoonTech we are so back

Timeline today is all London bull posts, used to pray for times like this fr

@GRITCULT posting this when the weather is banging today is a 10/10 move 👏 few

@shafu0x 👀

Personal branding building will be one of the highest leverage activities you can undertake Its also one of the hardest things to do well, you need high volume, high response rates to real events, try different formats, find different niches, good level of “insider drop” rates

@emilylai Learnt so much from you during my years at Hype and it was truly a blast working together on what felt like a 100 clients A 🐐 of the game, best of luck

Life update! After 4.5 years, I'm moving from CMO to a strategic advisory role at Hype. I've had a front row seat to 212+ crypto companies here and the space is now at a crossroads I want to be closer to. Institutional “adoption” is lending credibility, defi primitives have proven pmf, and AI is reshaping how we live and work. It’s been exciting to explore what this all means I'm proud to have seen Hype grow since joining in 2021: - Team size doubled - 4 awards won by our creative and campaign teams - 13 service lines built and running - 71% revenue CAGR across multiple market cycles - Watched talented people grow into heads of departments, VPs, and senior leaders <3 This will be an epic year for the company and clients. There's no better crypto go-to-market partner than Hype. Growth marketing and distribution is one of the most in-demand needs right now, and the team is fully primed for it. More to come soon on what the AI team has been building As an advisor, I’ll still be contributing to launches and strategic calls. Beyond that, I’m taking space to think, learn, and go deeper on how to best build towards the future I want to live in

@typesfast What about Harvey Specter?

Claude for legal works seems to work just well as Harvey btw

the chess clock theory. every move you don't make is still costing you time and inaction isn't neutral, although it appears deceptively so don't lose your optionality for the bets later in the game that can change everything

@dbabbs @tryprofound @lightspeedvp @sequoia @kleinerperkins @MattEvantic @Saga_Ventures @southpkcommons congrats!

Today, @tryprofound is excited to announce our $96M Series C at a $1B valuation, led by @lightspeedvp with participation from @sequoia, @kleinerperkins, @mattevantic, @saga_ventures and @southpkcommons. When we started Profound 18 months ago, we had two fundamental beliefs about where marketing is heading: 1. Every company will care deeply about how AI talks about their brand. 2. Every marketer will use AI Agents to do their best work, faster. Those beliefs are becoming reality faster than we imagined. Now, we serve more than 10% of the Fortune 500 and are the number 1 leader on the G2 grid for AEO. To double down on that momentum, we’re taking two big swings: 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗔𝗴𝗲𝗻𝘁𝘀: AI workers that take marketing teams from concept to execution. 𝗣𝗿𝗼𝗳𝗼𝘂𝗻𝗱 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗶𝘁𝘆: certifications and cohort-based learning for marketers who want stay at the forefront of AI marketing. Reply with 𝗔𝗚𝗘𝗡𝗧 for free access to one of our most popular agents. No account required and no strings attached.

also funny that @bydylanlamb and i were literally just discussing the scaffolding around this yesterday

it's becoming very clear that majority of consumer spending will increasingly flow through ai mediated discovery. the brands that figure out how to get mentioned, cited, and recommended by ai models will have a massive opp to own the next decade of growth. keep in mind that ai search traffic converts at nearly ~5x more valuable per visit (and this is only going to go up imo). There's a ~90% zero click rate inside google's ai mode which means the product is just far far superior and serves the needs of users better aeo is in many ways what seo was in 2002, a land grab that most brands don't realise has already started. the winners will be those that figure out how to become part of the model's recommended world, not just the web's indexed world.

@bydylanlamb great read the thing that I’m v interested in is whether the middle layer can actually exist or if it gets eaten entirely ie. will people fully hand over purchasing decisions to ai? or will they want the curated shortlist (algorithmic driven) but still want to choose

Marketing in 2030 won't look like marketing. The discipline fractures into two halves that have nothing in common with each other. AI purchasing agents are already comparing products, reading reviews, making buying decisions for consumers. That trend accelerates. By 2030 a significant chunk of purchases won't involve a human choosing at all. You're not persuading a person anymore. You're optimising for what an algorithm evaluates. Brand storytelling doesn't work on software comparing specs and trust signals. So one half of marketing becomes engineering. Structured data, machine-readable product information, agent-optimised trust architecture. No creative. No campaigns. Just making your product legible to the systems that decide what gets bought. The other half becomes culture. Fashion, identity, status, community. Transactions so tied to human psychology that nobody outsources them to an agent. This is where creativity and brand actually matter but it looks more like art direction and community building than anything a marketing team does today. Performance marketing, demand gen, campaign management, the layer where most marketers currently earn a living, gets eaten entirely.