marketer

@couuor On a deeper level, the world would be like the stock image like above.

The world if everyone wrote good copy and knew a little excel

@alex193a Is this launched now?

#Instagram is working on the ability to auto-translate your captions in #Reels 👀

@ThatChristinaG I run thesocialjuice(dot)substack(dot)com about social media marketing and work as a social media consultant. I provide help with social media strategy creation and content distribution.

J.Cole will be the greatest rapper if the receipts came in for what these two said about each other.

@MarketingMax And some don’t even have a email flow to convert the person.

The #1 reason I don't do affiliate deals? 99% of brands who ask for affiliate deals / rev share deals have a god-awful landing page I could send 1,000 of their perfect ideal customers to their landing page in a single day but if it's not compelling & proven to convert at scale... I lose out on potential guaranteed revenue & they think my audience sucks Lose lose The #2 reason I don't do affiliate deals? Brands offer too little ... giving away 20% of your $99/mo SaaS subscription (aka $20/mo) is a joke! Be more creative & compelling please

@liahaberman Be careful, look for who has clicked a link. Many people have systems that block the trackers from substack and email services. See if a portion of those people have clicked a link if they opens are zero.

Has anybody else gone through this? Does anybody recommend against deleting subscribers? I was planning to send a win-back email first — anything else to think ok?

I want to hit 20K subscribers so I can say I did it 🎉 And then I'm cleaning house. I'll remove anyone who hasn't opened an email in the last 12 months. It's OK if you don't enjoy reading it. But I want to focus on the people who want to be there 💌

@content_grinder I am always open to Guest columns in the social juice newsletter. Not a huge publication, though.

Hey, Marketing Twitter. I'm looking for a good marketing publication that accepts guest blogs. Any suggestions?

@jsstansel I feel like Nir Eyal’s book is the only one that doesn’t tell you to do that.

I've read so many self-help books on productivity and regaining your focus and they all start with the same advice--reduce your time on social media. Ummm...but, I'm a social media manager? That's just not possible for me? Where's the productivity/focus book for us?

@TexanMeg Steven Bartlett

I want to tell you who the international #StateofSocial24 speaker is sooooo badly. Keeping it a secret is killing me. Trust me tho, it might be our biggest industry get yet 🤔

@Keagan I don’t know, I just hate how he always ignores the good statements I mention while sharing alternative feedback. I was one of newsletter writers to promote his work when he was with morning brew. MB reached out and I was so happy about it.

@JaskaranTSJ @jappleby There was nothing wrong with your reply. I informed Jack as such and told him it’s a bad look to insult his readers but he blocked me 🤷🏽

Here’s an email I received last night. There’s a perception that it’s okay to be rude to creators, or that creators owe you something. There’s also the understandable advice to ignore people who think it’s okay to communicate like this. I have a different POV. I’m not gonna lose sleep at night over stuff like this, but I’m also not gonna let someone speak to me this way. Far too often we let bullying go unchecked. “But isn’t a reply exactly what he wanted?” I don’t know, probably? I’m not gonna psychoanalyze someone who thinks this is normal communication. I’m only worried about how I feel. I laughed, sent a “go fuck yourself,” reply, and blocked him. I love feedback. I’ve actually made huge changes to my content approach from reader feedback! But it’s truly not hard to have conversations, even critical ones, without being a colossal dick. The internet (and especially twitter) tend to normalize rude behavior in a way that’s never say well with me. I’d rather be a person who speaks up when attacked or when someone’s rude to a friend than sit silently.

@jappleby I don’t understand. In my previous replies I have said I like your content. I shared an opinion on why people might differ the value of content in general. It breaks my heart to know that you feel like I disrespect you, which I don’t. I have been reading newsletter from start

It’s just truly bizarre behavior to rank or say someone else is better than another person when no one is asking. If it wasn’t clear from my many replies to you, I find you immature and rude and don’t wish to speak to you. ⬇️ this is rude, guy. You need to learn to speak to people.

@jappleby I don’t use this account. I had followed you from this one from a while. Nothing is my problem, I said your newsletter is nice and valuable. The other ones are a little better because they are focused on marketing not social media only.

@JaskaranTSJ Why are you tweeting me still when you literally told me to block you? Which I did? Why continue to engage from another account, once again being unnecessarily rude? What is your problem?

@anniemaisocial Care about people, we all forget it sometime.

I stopped posting these on here bc the engagement went from being SO high to incredibly low with bad reach but... Fuck it, we don't care about that bc as long as it reaches and helps just ONE of you, I'm happy 🫶

social media updates you NEED to know 👇 📲 Instagram is allegedly working on the ability to create Reels up to TEN minutes long 👋 Meta is killing Facebook News in the UK, Germany and France 🔍 Instagram is testing search capability for Reels (finally) 💌 Facebook has added business support directly within the app 📍 Instagram is testing the ability to tag a location in Notes ✍️ X, aka Twitter, has released a feature where Notes on images/videos automatically show up on posts that contain a matching image/video 👀 Instagram is testing an option to share feed posts with Close Friends only (like Stories) 🫣 X, aka Twitter, is letting subscribers HIDE their likes 👯‍♀️ TikTok looks like it’s working on better Direct Messaging capability and new social engagement features, implied by new job listings posted by the app 💬 You can now swipe to reply to DMs on X, aka Twitter 🔔 Instagram is sending notifications to users about newly posted content on Threads 💸 X, aka Twitter, is officially allowing paid political ads again (yikes) 🎉 YouTube have lowered the requirements for entry into the YouTube Partner Programme, you now only need 500 subscribers instead of 1,000 🤑 However, you still need to meet YouTube’s higher requirements to quality for ads revenue sharing 🤖 Snapchat has officially released ‘Dreams’, allowing users to create AI generated selfies 🤭 X, aka Twitter, users are looking out for each other by adding Community Notes to seemingly spammy or misleading ads and that's all for now folks! see ya'll next time for the next round of updates - I post them *every* week 👋💜

@Nick_zv_ More input is all?

Good SEO: - 10,000 words of content per month - 5 backlinks per month - Quarterly interlinking GREAT SEO: - 30,000+ words of content per month - 10+ backlinks per month - Monthly interlinking - Monthly reporting

@jaskaransainiz True, ain’it? @markpollard

As a creative & strategist, most threatening thing to my mindset is “proof”. Proof shows me doubt in your mind about my work. And that leaves me with a doubt about my expertise & workflow.

@jaskaransainiz @Passionfruit4Us is trying a lot to change the space.

Social Media is going through its worst state. I have found few issues in the social media space, that need to be addressed. 1/ Average & Inspo Content Your Ideal follower is tapped Out from regular social media loops of content, you preach to become a creator or Creative Business. 99% others are doing the same, they all Look at each other in terms of creativity. And create average & Inspo Driven content. That's why everything on social Looks the same. Stop looking at others, show your skill & creativity. Break the loop. 2/ Social Media Search The Reports are preaching people using social media to search stuff. It is happening but search features on social media are still in development & inaccurate. The intent of people searching on social media isn't much towards purchase & growth. When Google's search is still developing, Social Search will take few more years for accuracy & purchase intent building. 3/ Influencer marketing gone dumb Influencers work like a charm. But 99.9% agencies doing influencer marketing don't do much. They don't have much knowledge & expertise. What they offer is time saving, many agencies have bad strategy & creatives on their board. And many time non-marketing people do the strategy. If you are brand or creator, the best option is to work without agencies. 4/ Data Gaps vs A lot of Data Today you can access a lot of data within few clicks but you can't make sense out of that data. Because there exist huge gaps within these data. But all of the advertising channels like FB, Snap & TikTok reaching a wrong audience. Only way to fix is by doing it yourself, collecting data & user research. 5/ “I know it all” This industry is going through gurus & marketers thinking "they know it all". A trend or what you consume on social media doesn't enable you to say you know the trends or social media. Your strategy & marketing will be bad if you generalise who you want to reach. - What's the worse? The worse is mindset about thinking what I see or what a big publication told is the truth on social media. The problem with this industry is we understand the issues but we forget them. Because how fast everything goes. Don't do that, you can slow down. To focus on the right things. It could be better, if you think social media is a universe & the users aren't humans of earth. But humans of a platform. You will learn how they live here on the app & what they seek. Only if you think differently. - Jaskaran, The Social Juice

@jaskaransainiz This is cool

Here’s what happened in social media marketing recently (Important: Google AI Issue #16) 1/ TikTok adds new required labels option for AI-generated content. 2/ Google’s Performance Max Best Practices Guide gets new update. 3/ Stanley Cup hires GSD&M as TikTok Agency of Record. 4/ Instagram experiments with interactive polls for Regular posts. 5/ Youtube adds new reporting format in YT studio, showcasing channel performance by video format. 6/ WhatsApp Adds screensharing option for video calls. 7/ X (twitter) improves advertising safety for marketers with new partnership. 8/ Travel advertisers upped their TV ad spend 15% year over year to about $1.2 billion as per new report from EDO. 9/ Tiktok launches “fulfilled by TikTok” to boost In-app shopping in UK. The app is becoming strong competitor to Amazon. 10/ Google launches new Ads & Insights feature for Holiday marketing. 11/ Target partners with Starbucks Coffee to launch Pick-up service for their coffee. 12/ Threads app launches “send to instagram” feature. And also announces “Alt text” coming to the app. 13/ Twitter (X) will launch a new content feed sorted by most to least engaged posts. 14/ Google is hiding Rich FAQ results under Web links, causing a huge traffic decrease. (Source: @brodieseo) 15/ Yelp Ad revenue saw a 14% increase. 16/ **Important:** Google says they will stop using content for AI only if publishers opt out. 17/ New York Times Digital Ad revenue increases by 6.5%. Liked this? The Social Juice is the place to go!

@notnotphoebe @adage @ThirdLove @DrinkPartake @kwharrison13 My newsletter is filled with ad age articles: open.substack.com/pub/thesocialj…

My weekly DTC news roundup for @adage is here, including news from @ThirdLove, @DrinkPartake and a good tweet from @kwharrison13. adage.com/article/market…

What Changed In Marketing & Advertising this week? thesocialjuice.substack.com/p/heres-what-h…