James

Google Trends old vs new. Do we like the smoothing?

@NataliaZarina DM’d you

Blown away by the notes we got yesterday! Nearly ~$10M in top of funnel in a day. We take on a limited number of partners each year. If you’re interested in working with us, shoot us a note. every.to/consulting

@NapierHolland Have you tried @bevel_health? I’m liking it a lot.

You'll soon be able to connect ChatGPT to your Apple Health data. This is huge — super-excited. macrumors.com/2026/01/07/ope…

@an2_yea @newthingslab does it better!

best purchase that could totally have been avoided 😋 would I recommend? defooo

@zachmstuck @runtraffic This is the way. How do I know? Before we onboarded a decent agency I burnt a lot of cash spending to 100% impression share 😂

@runtraffic We found a search impression share that’s the sweet spot for us. We pay for most imp, but not every single one. It’s a rough formula that’s allowed us to stay consistent at hitting aMER and MER goals while scaling.

Zach, do you intentionally not spend on Brand Search to the point where you don't even rank at all for your own brand term? If so why? Genuinely curious. I ask because on all of the $1M/mo+ accounts we run with Google fully optimized, it drives a majority of the revenue in last click in Northbeam and TripleWhale and dollar for dollar our spend is more efficient on Google, which allows us to spend more at lower ROAS on Meta... We've seen through MTA/MMM the more we spend on Google, the more we can spend on Meta, and the higher our TACOS is. But maybe I am missing something as an operator here...

@levelsio @WHOOP @willahmed Apple Watch + @bevel_health

Either @WHOOP starts tracking strength training properly or all of us lifters will just move to whatever wearable does @willahmed

In the most important month of the year Meta has chosen to continue pushing code and delivering arguably the buggiest BFCM season I can remember. In the months of Sept-Nov there has been essentially a medium to major bug on the ad platform every week, EVERY WEEK. Someone the other day asked why I'm critical of Meta so much despite it essentially providing many of us jobs. I'm critical because Meta has lost their way and it's high time they get back on the saddle. Meta has used us as guinea pigs this year in training their AI models. We know this. Between the Advantage+ role outs, AI enhancements, and Gen AI tools Meta has completely transformed Ads Manager / Ad Delivery. But along the way came bugs. It comes with the territory, after all this is a company that moves fast, breaks things remember. However this year was so much more. Do I blame Meta for ad performance as in my CPA? Not fully... I still believe it's far more related to the economy than say Meta's delivery bugs. However the delivery bugs, ad disruptions, AI tools have largely created problems for advertisers and led to so many wasted man hours fixing and retooling because of it. I'd imagine that in 2025 we've collectively spent a year's worth of wasted time identifying, configuring, toggling, and turning off Meta's AI Enhancements. And I was part of the Alpha for ASC+! I usually have all AI enhancements on, but recently have paid the price with all the bugs. Now clients want them off. This is how we as advertisers lose trust and faith in Meta. Meta is the most powerful tool for DTC advertisers in middle and bottom of funnel that none of us will turn it off despite all the issues that Meta has. Meta knows this and that's the problem and why I'm critical. Thank you for your attention to this matter!

@NotZainAgain You’re just on an unlucky streak with your gigs. Keep at it.

got fired from cloudflare today....

@iamshackelford one stylish little dude right there!

Donut morning with goo

@JackRubin1 Love it!

How is that for creative diversity? £100k of spend in 7 days 🤣

@greyngyen @bevel_health @generalcatalyst 👏

I’m thrilled to announce that @bevel_health has raised $10M in Series A funding led by @generalcatalyst to accelerate our mission to make health proactive, personal, and intuitive. Bevel started with a simple belief that health isn’t something that happens to you. It’s something you control. There’s more data about us than ever, from wearables to lab results to all the different apps we use, but most of it lives in silos. One app for sleep, another for workouts, another for food. But your health doesn’t work in pieces. It’s one connected system. Bevel is the intelligent operating system for your health, bringing together data from wearables, labs, and daily habits into one connected system. With Bevel Intelligence, you can see how your sleep, training, nutrition, and recovery all work together, and get insights that help you make smarter decisions every day. In less than 24 months, we’ve gone from a small prototype to a product helping hundreds of thousands of people work towards their health goals, whether that’s training for a marathon, recovering from an injury, or managing a chronic condition. This funding lets us grow the team, move faster on your feature requests, and expand across more platforms and devices. We’re still early, but this is a huge step toward building something that helps everyone understand and improve their own health.

@CallumMckeefery @connorrolain 👀

Applovin dropping cookies for days

I know there’s a lot of AppLovin fanboys out there. But honestly… I don’t get it. It makes zero sense. One minute your kid’s playing some crappy free app. Next minute — bam 💥 they’re buying Hexclad pans for $1299.

@marclou @PallardSimon Can you test @bevel_health against your Whoop data?

@PallardSimon Whoop 1000% I just try to see the accuracy of heart beats etc

Enough for today, good night.

@JoeWelstead 👏

Now available on Amazon UK 🙂

@matthucius Stolen from @MehtabKarta

Fuck me scaling and running a team is so incredibly difficult and painful in so many ways - people are the most important but also hardest part of business by far IMO Often miss the days when everything was so much smaller and simpler lol, but I also recognise that won’t get me where I want to go - maybe I’m just fucking shit at my job to be honest but deep down know that’s not true, just hate managing more instead of doing more tbh I give great advice on all this stuff but for some reason can never take that advice myself! This shit actually hurts my brain sometimes 🌪️

@arvidkahl This association pains me. I love the em dash.

I recently saw that Jane Austen used the em-dash in her novels. Clearly AI-generated.

@JoeWelstead MAGNESIUM me pls

The family grows 👀 Magnesium like you've never experienced before, coming soon to Oshun Reply MAGNESIUM for early access + a chance to win a year's supply.

@matthucius BrainFM has a desktop app now 🙌

Some new stuff coming soon 🎨

@realdoseofdee Late to this @realdoseofdee , can you share please? Check your DMs! 🙏

we're wasting too much time doom-scrolling for creative research & analysis. so i built an AI workflow, "TikTok Tina" to shave it down to minutes. → pulls competitors' most viral tiktoks → watches them for me → gives me a breakdown of winning elements → analyzes all videos for pattern recognition → analyzes per video for granularity Before: analyze 1 brand = 4 hours Now: analyze 40 brands = 1 hour If you want the tool + guide: LIKE + COMMENT "tina" and i'll DM it over

@lucas__crespo @kieranklaassen These are dope Lucas!

happy weekend