Justin Hall

September 2025 AI Update for SMBs: What matters if you run multiple locations. ChatGPT-5 auto-routing hides which model processes your data. That’s a governance risk:

@XFreeze MrBeast flys commercial?

MrBeast just gave one of the strongest endorsements possible for Starlink: “I will only book flights exclusively on planes with Starlink. I don’t care if it means an extra layover - I’ll sit in the back of the plane if it gives me Starlink.” He says Starlink has become the backbone of his global productions and travels because it works in places where traditional internet simply doesn’t exist: • Filming in Antarctica - one of the only reliable ways to stay connected • Building wells deep in rural Africa with full internet access hours away from cities • Driving through remote villages and open fields with a Starlink dish mounted on the vehicle while maintaining signal the entire time He described it as: “Starlink is literally magic. It makes no sense.” Now people are actively choosing flights based on whether the plane has Starlink onboard

In honor of Bobby Cox, here’s almost 20 minutes of him getting ejected. Legend.

@mhp_guy @MatznerJon @cheneypiano @hey_mindi @kip_roland Y'all two are both my top podcast listens. Hash it out live. Throwing grenades on Twitter never translates.

You’ve tweeted about me like 5x in the last 5 days. I don’t think anyone has ever done that. That’s probably more than my own mom thinks about me haha. You went back and dug up YouTube titles from last year. Interviews with people like @cheneypiano @hey_mindi @kip_roland and @StumpGuyTy. Their stories are true. Those titles are real. You didn’t even watch the videos. Can you go find a different axe to grind like human trafficking or something? I’ve got work to do man.

Can anyone defend this? Chris has clearly fallen for the siren song of "Audience Growth by any means necessary"... but by any normal measure has a very normal business history and is a normal guy. I'm now blocked for pointing this out. Block the HATERS out right? There was a time when people would be shamed for this type of get rich quick stuff. Here are a few select headlines from the last 90 days on Youtube: - She Buys $1 Pallets And Sells Them For $5,000 (30 Mins/Day) - $23 k/Month by Month 2: Exact Playbook (Not Clickbait) - He Turned $400 Into $2.5M Using AI (No Coding) - He Found a Way to Make $1 K/Hour From His Phone - Your Shortcut to Building a $1 M Business in 2026 - I Asked 5 AI Tools to Make Me Rich. Then THIS Happened…

@dan__rosenthal Wouldn’t this be better as a RAG?

‘Service-as-a-software’ is here... We moved our entire company brain to GitHub and wired 25+ tools through MCPs. Any one of our 20+ team members can now spin up a contextualized AI assistant in seconds. The system has 5 layers: 1. Markdown company OS ↳ SOPs and campaign playbooks converted into .md files using research agents ↳ Most SOPs turned into agents that handle 70% of the task ↳ Output: 50+ actionable Claude skills 2. Context environment ↳ One Company OS GitHub repo propagated to every session via org-wide plugin ↳ Each client gets their own repo with Slack DMs, call transcripts, GDrive changes, and campaign data auto-synced through n8n ↳ Zero configuration needed per session 3. MCPs ↳ 25+ tools connected including InstantlyAI, HeyReach, Apollo, HubSpot, Slack, Notion, n8n, Supabase, Pinecone, Browserbase, Apify ↳ Not just research. Action through AI. ↳ We went from researching work to actually doing it 4. Self-improvement engines ↳ Pinecone database stores 1000s of LinkedIn posts and outbound campaigns with performance metrics ↳ Copywriting skills query this data to find winning formats to reuse ↳ Human corrections get fed back in so the system gets sharper over time 5. Operating principles ↳ Every repo has a safeguard file that prevents certain operations ↳ 100% AI outputs are not acceptable, everyone owns their work and every mistake ↳ Agent swarms split one task into 5-20 sub-agents when needed Our goal is to become the most advanced AI-native services company for our niche (GTM).

@MatznerJon That’s re-occurring revenue, not recurring

A teachable moment! "Recurring" is the wrong word here. Recurring revenue means contractually locked, auto-renewing ... subscriptions, retainers, multi-year contracts. The customer doesn't have to re-decide each cycle! What Dylan is describing is repeat revenue: same customers come back and buy again, but each purchase is a fresh decision. A university reordering tattoos every football season is repeat, not recurring. Unless there's a signed contract that auto-renews, it's repeat.

@BigDemoPrez I want a Peggy

@bas_fijneman @dani_avila7 It’s a lot closer on my quick run thrus today

@dani_avila7 Nice Daniel, do you feel like this update makes people want to switch from the regular terminal to the Claude Code Desktop app? I'm so stuck to my terminal because the app was just not working for me

The Claude Code team gave me early access to the new version of Claude Code Desktop and I’ve been using it for the past few days… here’s what I’ve liked most about this new version 1- Panel creation and the ability to run agents simultaneously. This makes me think we’ll definitely see these agents working in a coordinated way, communicating across sessions.

@WorkflowWhisper OPSMAP

Every operations role being cut in 2026 maps to a workflow category. I've built in most of them. Here's the full breakdown: → Email routing and triage: 3-5 nodes. avg build time 4 hrs → Invoice processing and matching: 8-12 nodes. avg build time 7 hrs → Lead assignment and CRM updates: 4-6 nodes. avg build time 3 hrs → Status update aggregation: 3-4 nodes. avg build time 2 hrs → Onboarding checklist management: 6-9 nodes. avg build time 5 hrs → Report generation and distribution: 5-8 nodes. avg build time 4 hrs Every one of those is a client conversation. Every one of those is a workflow that pays for itself in week one. The full playbook - node breakdown, pricing guidance, client conversation script, and what to charge - is in the PDF. Comment OPSMAP and I'll DM it to you. (must be following for DM)

@BigDemoPrez @RandBusiness Ty for that reminder

@JustinHallTech @RandBusiness Won't let me DM without a follow

@matt_gray_ Clone

Once you clone yourself with AI everything changes Most founders get stuck bc every decision goes through you My Clone Yourself Checklist shows you which decisions to systematize 1st so your team runs without you Comment CLONE and I'll share it. Follow me first or I can't DM you

@mikefutia Ads

Claude Cowork + Google Ads is f*cking cracked 🤯 Set up once → ask Claude questions like: "What's driving my CPA spike this week?" "Which search terms are wasting budget?" "Run a full account audit and tell me the top 5 things to fix." All inside Claude Cowork. Perfect for DTC brands and agencies running Google Ads who are still pulling reports manually, digging through search term reports, and trying to figure out where budget is leaking. Claude Cowork eliminates the entire loop: → Connects to your live Google Ads data via MCP → Runs a full account audit across campaigns, ad groups, and keywords → Finds wasted spend — search terms burning budget that aren't converting → Analyzes quality scores and flags what's dragging them down → Detects anomalies — CPA spikes, CTR drops, budget pacing issues → Generates a prioritized action list: what to pause, what to scale, what to test → Writes a weekly performance report in plain English, not spreadsheet noise No logging into Google Ads and staring at columns. No exporting CSVs and rebuilding pivot tables every Monday. No guessing which search terms to negate. What you get: → 21 specialized Google Ads skills that plug into Claude → Full account audits in minutes, not hours → Negative keyword discovery on autopilot → Search term mining that surfaces hidden winners and budget waste → Quality score analysis with specific fix recommendations → Weekly reports your clients or team can actually read I put together the full skill pack: All 21 Google Ads skills for Claude, plus the setup guide to get Cowork connected to your accounts. Want it for free? > Like this post > Comment "ADS" And I'll send it over (must be following so I can DM)

@joshdavis77 @conorsen wsbtv.com/news/local/sen…

@conorsen What has to change is the senators who represent Georgia

Something really has to change here. Atlanta seems uniquely bad at the moment.

@marthagimbel @conorsen Because ATL is a town that hustles. No one is showing up for a job that isn’t paying them. They are making money elsewhere. I don’t blame the.

@conorsen Any idea why ATL so bad?

@maxclark Calling the service line is about thebonky other one I got

Is there a worse way to "prospect" than spamming company's contact forms?

@maxclark That’s the problem. None of these penalty’s ever even make it unprofitable to do illegal things

Adobe probably made over a billion doing this, so totally worth it

@maxclark No one knows

Does 2am become 1am or 3am tomorrow?

@sound4movement @OpenAIDevs What does each one do?

I’m at 10+...and the are profoundly useful. 1. Describe the "job to be done" directly to Codex. 2. Ask Codex for its opinion on the skill and how it would make this possible. 3. Automate the skill. “Just-in-time software” is here and easy. @OpenAIDevs 🤍

@pipelineclub100 They hire hire motor guys out of college. They can make a lot quickly if they are successful. Don’t cost the company a whole lot if they are not.

@pipelineclub100 I know the owners of several large metro copier companies. They know the market is shrinking x% amount a year. But they have built a sales machine that allows them to be successful. They just know they have to get skinnier as time goes on, but there is still plenty of business.

Wonder how companies selling copiers are doing in the AI era? I started my career in copier sales and I can’t imagine those companies still being relevant