LegolasXBT

HTTPS + set custom DNS to 8.8.8.8 or 1.1.1.1 and your traffic is always private The sites you visit are then sent to Google or Cloudflare, and HTTPS encrypts the traffic end-to-end No need for an expensive VPN subscription in most cases Don't fall for their FUD

It's called HTTPS

Something interesting and rather unexpected has been happening for me. At Buffer, we're very close to reaching a new all-time-high level of revenue. This has been a long journey with many ups and downs. Our previous highest ARR was in February 2020. Following the peak we experienced 4 years of decline. It came from missteps, indecision, and being too reactive. We made significant strategy changes and operational improvements, stalled our decline in 2023, and grew strongly in 2024 (12.56%). We're on track for even greater growth in 2025. But here's the unexpected thing. And let me be a little vulnerable here. Since getting back to strong growth and profitability, I've felt a little lost. I've been feeling lower motivation. I've done a lot of soul-searching, gone on walks, written countless journal entries. I've been trying to understand: why do I feel lost, clouded, lower motivation? Surely now that we're growing and profitable again, I should feel on top of the world? What is going on? I don't have all the answers yet, but I've made progress. Fundamentally, the goal of getting back to growth and profitability was so clear and important. Removing the existential risk to Buffer was critical to our long-term goals. We recently stopped reporting our runway metric because it is now infinite. We are default alive. It's incredible. But achieving this milestone begs the question: what next? We've been chasing this for years, and here we are. Reaching growth and profitability again is something we're celebrating, and yet at the same time for me personally it created a slight void. Of course, we have a deeply meaningful mission at Buffer. To help entrepreneurs, creators and small businesses get off the ground and grow through organic social media, with tools that make their lives easier and save them time. To help people go from nothing to habit and results. To help folks build something meaningful that positively impacts the lives of others. It's this focus that guided us back to growth and profitability. I'm proud of that we got back here by staying true to our mission and values, doing right by the customer, unwinding some of the things we slipped into doing that were not in the best interest of those we set out to serve. At the same time, the imperative loomed strong; to ensure our long-term viability to continue building something impactful. At times it felt like the goal, rather than the outcome. It's now time for that to change, which is invigorating and yet also requires a shift. A new chapter ahead for us. I feel privileged that we have weathered our downturn, and are back to growing strongly again. Now we have the opportunity to serve people more whole-heartedly than we ever have. And our experience, learnings, and scars can guide us to make great choices for customers. Whether you've recently discovered Buffer or have followed us, and me for the past 14 years, thank you for being part of the journey. We're excited to serve you.

i 100% get the emotional reaction people have about "throwing away money on rent" but this is spot on. owning a home has an obscene number of hidden maintenance costs and mental overhead.