Chris Small

Most early-stage startups don’t need a CMO. They need someone to kill the 4 channels that aren’t working and go all-in on the 1 that is. It’s why founders burn $200k on a marketing hire before they have product-market fit.

@SEOKeval 🙌🏼🙌🏼🙌🏼

Wow, they actually brought Money Twitter back. I'm seeing people on my timeline that I haven't seen in years! It feels like a community again. This is the first time I've felt excited about using this app in a long.

I've heard enough, we're going 100% CBO. Each ad gets it's on CBO campaign.

@theseoguy_ Definitely feel the difference.

the new Twitter algo is fire it definitely wasn’t a small tweak this is back to what it was years ago

@troyaitken_ Is reply rate the primary metric you typically optimize for? Any circumstances where you wouldn’t?

I run cold outreach for B2B companies across 15+ industries. Cold email is not dead. What's dead is the way most people do it. What's actually working: - Signal-first lists (not job title + company size) - 3 emails max, 50-75 words each - One trigger event per opener - ESP-split by inbox provider (Outlook vs Google, different copy) We're seeing 10-30% positive reply rates. Most setups get 1-2%. The gap isn't the channel. It's the list and the timing.

@LoganTGott 30

We took a tech founder from 1 LinkedIn post to $250k in pipeline in 30 days. This is not clickbait. Starting point: 1 post ever, 0 leads, in stealth Impressions added in 30 days: 690,000 New followers: 700 Biggest single post: 150,000 impressions Intro booked: a $1B tech company Pipeline generated: $250,000 I wrote up exactly how we did it so you can do the same. Comment "30" and I'll send it your way in a few minutes.

@JamesonCamp Have you seen this work for B2B services?

I've watched 4 people hit their first million this year doing the same thing. They find viral content in their niche, pay a UGC creator $200 to remake it, and run paid behind whatever pops. The whole thing is embarrassingly simple and that's exactly why most people won't do it. They'd rather spend 6 months building something original that nobody sees.

@daniellgoldstei Agreed. Max I can do is 4 and that’s only if one is more advisory. 9 is insane

“Fractional work just feels less valuable than it used to.” A founder said that to me recently. And honestly, I get it. Most fractional leaders are trying to build a business by taking on as many clients as possible. I met a fractional who was working on 9 clients. NINE!!! Which is exactly why I do the opposite. I intentionally only work with 2-3 clients at a time. For most of the year it’s really 1-2. Not because I can’t take on more. Because I don’t think I can do great work if I do. When you’re juggling 10 clients, you’re not leading. You’re managing your own churn. You’re spending your time replacing the last client that left instead of creating meaningful impact for the clients you already have. I’ve never wanted to be the guy who shows up for a weekly strategy call and disappears until next Tuesday. I want to be in the weeds. Building. Hiring. Managing agencies. Reviewing creative. Fixing broken systems. Working through the P&L. Making hard decisions. Owning outcomes. The goal isn’t to be a consultant. The goal is to function like a Head of Growth or CMO without requiring a full-time executive hire. Ironically, AI has made this model even more effective. The leverage that used to require a team can now come from a single experienced operator with the right systems and frameworks. So instead of serving 10 clients poorly, I’d rather serve 2 exceptionally well. The future of fractional leadership isn’t more clients. It’s deeper involvement with fewer of them. And to me this is the only way to win in this space.

@codyschneider What’s your listener tool approach?

linkedin ads for saas that work right now post organic linkedin posts these posts should be something they want, free digital download like and comment for access take this post and do thought leadership ads to it conversion action is engagements target all of linkedin US CTA in bottom of the post pushing traffic to the site then set up a listener that extracts daily new likes and comment those people waterfall enrichment to find emails etc cold email + cold DM + cold call them

@coryalthoff If founders did this every day they would have their first $5k MRR in weeks.

Stop lurking in communities where your buyers hang out. Start answering their questions.

Here are 5 things I wish I knew before my first $50k in Meta Ads spend: 1.Cost caps are cool, but kill you in the learning phase 2.Your best creative typically dies in 9 days, not 90 3.CAPI setup matters more than your targeting 4.Segment by funnel stage 5.You can’t trick the algorithm to give you the result you want if you choose the wrong objective. Trust the process What would you add?

@iamtyfrankel Based.

I don’t care about making $10M a year and owning 10 supercars I wanna have 5-6 kids Be the best father I could ever be Live comfortably Travel the world, eat organic and not worry about $$$$ Be happy and abundant everyday I make +$50K/month at 28 years old but have NEVER been driven by money Real purpose motivates me Money is just a means to an end

@HVACSEO 👍🏼 Sent you a DM

@smallchris Short form video script writing, video editing, growing all channels, not just IG. Getting qualified leads booked and doing case studies

Just passed 9k followers on IG. Hoping to narrow down the social media manager candidates this week. Shooting 30 videos this month in the mean time💪💪💪

@danielcberk This is the gold content I have come to expect from Daniel Berk.

There are only five ways to get rich: - sell stuff on eBay - stump grinding - vending machine franchise - open a local coffee shop - putting all of your money into a single stock Less than 5% of people fall into the first four.

@udayrajakx 100%

@smallchris downloads don't tell me much i'd rather see people ready to buy

Hot take for the marketers here: if your “MQLs” are just people who downloaded a PDF, you don’t have leads. You have a list. Real demand looks different. It’s someone hitting your pricing page. Asking a peer about you. Searching your name directly. Curious where everyone lands on this. Are you still scoring downloads as intent, or did you kill that?

@Clintonkadry Exactly

@smallchris Real leads hit the pricing page, not a PDF

@MaddersFpl @anthonyriera Champion 🙌🏼

@smallchris @anthonyriera its done :D

Fable is so GOATED for SEO audits. Just export your google search console data and give them to it. Thank me later!

@Liam_McDaniel3 Sent a DM

@smallchris Hey I need help with the factors I listed.

Hey Yall, I’m looking for someone who has figured out how to grow: Saas marketing Product Marketing Boosting outreach volume Boosting user sign ups Say hi 👋 and let’s dm!

@pestctrlguy Congrats! Did you hire an agency to run your paid media?

We’re on pace for the first time ever to do more in inside sales than door to door sales. This is huge for us. Revenue from paid ads/organic growth is so much more sustainable than door to door. It’s also more attractive to buyers due to the sustainability and lower attrition. We have always been d2d first and supplemented with inside growth. It looks like the future is going to look very different.