Andrew Windle

@jfudem @OneText @TechCrunch Congrats guys!

I’m thrilled to announce that @onetext has raised $5 million in seed funding to build the future of payments. 👉 Read @TechCrunch's exclusive (link in thread). Our rockstar investors include Coatue, Khosla Ventures, Y Combinator, Citi, Good Friends Venture Capital (founders of Warby Parker, Allbirds and Harry’s), and Helium-3 Ventures (founded by Matthew Bellamy, lead singer of Muse). @bluepnume and I founded OneText to democratize card on file. We realized that despite 20 years of ecommerce, selling online was getting harder. Brands were losing access to their audiences, their marketing channels and their payments. One gatekeeper after another sought to insert itself into the middle of the transaction. We founded OneText to disrupt all that. We imagined a world where shopping was as effortless as paying with your hotel room number, where brands owned their payments and could charge and re-charge phone numbers like they’re cards on file. Today, we’re a wallet, a payment method, a marketing tool and a shopping assistant all in one. Our technology allows millions of shoppers to literally reply and buy with one text. We’ve grown to hundreds of brands, millions of vaulted shopper profiles, and hundreds of millions of texts in three short years, and we’re just getting started. Our brands see incredible results. OneText’s text to buy offers, shopper-specific recommendations and upsells increase revenue 20% or more, delivering an edge not possible on any other platform. We can’t wait to show you what’s possible with OneText! Special thanks to @ulonnaya for the exclusive.

Chat - how we feeling about Caas (Creative as a subscription service)? As a marketing team of one currently, these have helped me keep the creative flywheel running, but still sensing some gaps.

@zachmstuck Pouring out some herbal tea and making some bread in remembrance

Well my weekend is ruined…

@jsappington Cleanshot will record gifs & vids. Some nerd told me about it

Are there any loom alternatives where you just pay for the software instead of perpetual per user costs? I miss the old days.

@paxtonai was in Times Square last week. Building something special here.

@natelagos The mullet gives superpowers. Can confirm.

Not gunna lie this quarter life crisis went EXACTLY how I planned it. took 13 months from this tweet to buy a farm and grow a sick mullet👇

@connordault @couuor @seanfrank plz update socials to NAME Dault

When ma tries to get you a nice gift but doesn’t realize the personalization field isn’t dynamic off of email @couuor @seanfrank

Could not be more proud of this crew!

@JasonPanzer @hexclad Crushed it @connorrolain @JasonPanzer @outwardopinions

The team @hexclad did a thing.

Pumped to keep building with this team!

Immediately the best retention resource out there. Honored to be a part of it!

@MehtabKarta Pattern blindness

Why don't display ads really work?

@londonspilker giving you the present of knowledge this holiday season!

@MacCoyMerkley Tell me more about this morning reading Mac! Been dropping some wisdom on here lately

You can be the most talented farmer in the world, but it won’t help you grow Florida oranges in the Canadian Winter. Snow is a poor substitute for soil. - James Clear Make sure you’re in the right place! Loved this from my morning reading.

Mom called bragging about the nice watches given to my father and other members of his company for 15 years tenure…quality stuff @natelagos

@AaronOrendorff @MacCoyMerkley Basically the same thing

@MacCoyMerkley We need to start taking pictures. People seem to really like pictures.

Had the best E-Com & Coffee meetup in PDX today. PDX is full of awesome operators all hiding from the rain in their own home offices. @AaronOrendorff & I are on the hunt for more great people to join us next time so if you're in Portland or even Seattle let us know!

Always an amazing time - PNW peeps are missing out if you're not attending!

@thedennis checklist

My team and I produce thousands of creatives every month. Yes we also make mistakes sometimes. But this checklist allows us to minimize those as much as possible. Want it? Like + Comment Checklist and I'll send it

@natelagos I'd like to think me for all the great work

If we hit our Black Friday goal I’m sending out a company wide email announcing myself as employee of the month idc

@londonspilker Take notes!!!!! 📝

After you receive content from all creators, hit post-production editing HARD. This step is easier said than done unless you have a killer team. Below is an example of one of our top-performers >>> this was created with just 5 minutes of raw content.

We’ve tested hundreds of micro creators, but less than 3% have lasted longer than 1 month. Our new strategy will help us create longer-lasting micro partnerships that actually grow with HexClad. Here’s how we 5X'd the performance of our micro creator avg. in just one quarter👇