Massimo Chieruzzi retweetledi
Massimo Chieruzzi
4K posts

Massimo Chieruzzi
@MassimoCw
I tweet in bad english about Marketing and Product. Startup Guy. Co-founder & CMO @BreadcrumbsIO, Prev. CEO & Co-Founder of @AdEspresso. #500Strong #YCS21
Milan / San Francisco Katılım Eylül 2011
1.4K Takip Edilen6.6K Takipçiler

Man, it's always like this... the smaller they are the more they make absurd requests. In almost any business.
When I was running an agency business a small $10k customer used to call me at night just to ask the url of the staging server to show his friends. eBay, a $1m customer would never ever call me after working hours.
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@Emarky So glad she's gonna be ok 💪
That's the only thing that really matters when you have kids!
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Thank you @DivByZeroIT for sponsoring me on @github. You can join them at my sponsors profile: github.com/sponsors/joaop…
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@JulioMedina I would love to ... very little bandwidth lately. What updates would you like to see ?
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@MassimoCw, is there any chance Zeroblur chrome extension will get updated?
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@levelsio A major issue in EU (on top of the and complexity of running a business) is fragmentation. US is a big huge market.
Europe is 50 small markets all with very different cultures, and rules.
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@theandreboso @codyschneiderxx Great point Andrea, I was gonna reply almost the same thing on the "scrape email and spam the world" growth tactic :)
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In this post there are good ideas and not so good ideas.
I like retargeting visitors and leveraging email to stay in touch. Most people aren't ready to buy and it will take a lot of touchpoints before they are. It's something a lot of new founders ignore and it's a missed opportunity. Marketing to a warm audience is better than marketing to a cold one.
I don't like scraping emails and adding people to a newsletter without their consent. If someone does that to me I'll mark as spam and never buy anything from that company. Also to create custom audiences Facebook's policies require that you have permission to contact individuals using their email addresses.
Google Ads for BOFU keywords: absolutely. Programmatic SEO: works only in some niches.
All in all definitely better than launching on Product Hunt and crossing fingers 😄
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if you just got into YC and your marketing strategy is “product hunt” please for the love of god read this so i dont have an aneurysm
for b2b
scape every target customers email from apollo builtwith google maps directories
anywhere
validate the emails something like zerobounce
cold email all of them with something like smartlead or instantly
make a weekly podcast for your target customers, sequence these same emails into an newsletter that promotes the podcast
turn podcast into clips schedule to all social
google ads for bottom of funnel keywords with conversion event for signup
facebook ads and linkedin ads customer match list those emails
pixel everyone who touches the website across all channels
remarketing to them indefinitely
email drip nurture for 3 month to everyone who signs up
email once a week with product updates
you’re not a $1M ARR company in 12 months
for b2c
make thousands of pieces of organic content and hundreds if tiktoks instagrams and youtubes
post across them all
affiliate program for these same influencers
hire influencers for sponsored posts
do programmatic SEO for keywords related tot every keyword your custom would search online
take organic content and do facebook ads tiktok ads youtube ads with signup conversion event
pixel everyone who touches the website across all channels
remarketing to them indefinitely
email drip nurture for 3 months to everyone who signs up
email once a week with product updates
you’re not a $1M ARR company in 12 months
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Hey @ThriveCart, I know ConvertBox is no longer a priority but it's embedding Polyfill which represents a high security risk nowadays.
Any intention to fix this?
sansec.io/research/polyf…
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So last year @Wayfair, an $8B company, launched their own AI interior design tool
This week someone at Wayfair asked me to cancel their subscription of InteriorAI.com, which is my AI interior design tool launched 2 years ago
I was confused why would they sign up to it if they have their own? Well, because they signed up to it before they had their own and used it to build their version of it! 😂
They had 8 different accounts on Interior AI that ran for months 🤯
I learnt a bit about competitive spying today!
Told ya the big companies were checking what indie hackers did, that was my entire point when I said "indie hacking is dead", we're part of the big market now where billion dollar companies are INSIDE our apps!



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Massimo Chieruzzi retweetledi

@EthosVentures Yep everyone should use a password manager. Forcing users to insert a 16 chars password is not gonna make people change mind if they are not using it :)
I don't know... it just seems too much especially with 2FA enforced.
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@MassimoCw The reality is that anything shorter is crackable.
Either use a password manager or use a a pass phrase correcthorsebatterystaple.net/index.html
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@SaadBencherif10 @theflywheel_app Reasonably priced, decent free tier and a lot features. If it works could replace at least 2/3 tools in our stack
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@MassimoCw @theflywheel_app so many analytics tools it seems! never heard about this one before. what makes it look good according to you?
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Begun the Clone War has
Deepfake scammer walks off with $25 million in first-of-its-kind AI heist
arstechnica.com/information-te…
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Apply as a speaker at the conference instead of sponsoring it and spend the money on paid ads :)
Jokes aside, it's a tough choice. B is more predictable. A is always a shot in the dark. Sometimes it works great sometimes it generates a $0 return.
If the conference is big enough might be worth advertising here on its hashtag but the reach is usually low, even for large events. Still always worth a try, even if you're also sponsoring the event.
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You need to sell out the shit of your product. What do you do?
You have 16250 euros.
A) Sponsor a conference
B) Spend it on paid ads
#buildinpublic
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