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Matt Redler
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Matt Redler
@MattRedler
On the side of the makers
Tampa, FL Katılım Eylül 2018
3.2K Takip Edilen4.3K Takipçiler

@MaxNPalmer @oliverbrocato Ty Max! @oliverbrocato I wrote The Cold Outbound Handbook. Most of my learnings are there so I recommend reading that first.
mattredler.com/blog/cold-outb…
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Matt Redler retweetledi

@iankar_ Yep! They have an equal legal duty to their mission as their fiduciary duty. They are incorruptible.
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Adopting AI into your work makes everyone a CEO, and there's something about it that very few people understand (mostly because few people are CEOs):
When you have an front-line job, you spend maybe 1-5% of your brainpower of high-level, critical-thinking strategy. Most of your job is just running some SOP that's been given to you.
Move up a couple levels, maybe you're managing a little team, and you might spend 10-25% of your time making critical strategic decisions. The rest of the time, you're executing departmental strategy that was handed to you, and your time is spent making sure your team carries that out.
Once you're the CEO, you'll have (if you're good at your job) delegated all of the routine problems and issues that are straightforward to solve to capable executives.
What's left for you? Only the hardest and most critical decisions. The better and more capable your staff, the harder the questions will be that bubble up to you, because they take care of everything else. Those become the only duties you have left: thinking REALLY hard about very dfificult, ambiguous, strategic decisions. And now it's your entire job. Instead of 10-25% intensity (or less), it's 80-90% intensity.
Incidentally, this is why you hear about CEOs having these intensely regimented lives and health-oriented habits: it's all designed to biologically support the fact that their brains have to be operating at peak capacity nearly all the time.
So now everyone is starting to manage armies of agents doing the routine parts of their job. If you're good, you can distill your job into a clear SOP that the agents run, and now "all you have to do" is oversee them...
... and now lots of people are learning that being the boss isn't quite as easy as they thought.
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the most underrated hire right now is a great product person.
when i say product person i'm def not talking about a product manager. perhaps i think there has to be somewhat of a new role. i don't have a good name for it yet but maybe something like "product thinker".. someone with an intuitive grasp of the product as it exists, where it's soft, where it sings, & how to iterate it toward something even sharper. in some sense, this person has to cohesively hold in their head where this product should be 2 years from now & work backwards from that.
i say this cuz when building was hard, engineering was the bottleneck & the status hierarchy often reflected that. building is no longer hard. which means the variance in outcomes has shifted almost entirely to judgment on what to build, how to sequence it, & how to talk about it.
& the story matters as much as the thing. internally, it organizes the team around a shared model of why. externally, it shapes the interpretive frame users bring to their first experience. you can't retrofit narrative onto a product & expect it to land, it has to be load bearing from the start.
the rarest version of this person sits at the intersection of culture & deep technology. someone genuinely bilingual. they know what's technically possible & they know which cultural currents are real vs. ephemeral. that combo is what separates products that feel inevitable from products that feel assembled.
before ppl clap back with this person has always been valuable, i know.. i am just saying now they might be the most *important* person in the room. their value compounds like never before.
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Credit card maxing is literally couponing rebranded for boys
Josh Kale@JoshKale
here's the rest of the fine print for those curious:
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Matt Redler retweetledi
Matt Redler retweetledi

It’s extremely good that Anthropic has not backed down, and it’s siginficant that OpenAI has taken a similar stance.
In the future, there will be much more challenging situations of this nature, and it will be critical for the relevant leaders to rise up to the occasion, for fierce competitors to put their differences aside. Good to see that happen today.
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@SahilBloom Likely needed to hear this. I took a deep compassionate breath after reading
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@garrytan Costco for money is the next heavyweight financial institution
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Never been more sad for the death of the aspirational middle class, the American Dream, and even Casper mattresses
Costco is still cool though
Olivia Kory@oliviaakory
“The elevated millennial lifestyle brand is dead. Costco is the new middle class brand.” - Eugene Healey “Either you build up to luxury brand positioning or drill down to a more focused niche. Or you can kill your ego and accept a more down-market position.”
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Matt Redler retweetledi
















