
If you plopped into your local steakhouse and barked at the waiter “Get me a steak”
You’d be kinda pissed off if they ran to the back and returned with an overcooked porterhouse.
A great waiter would respond to your demand by asking:
What cut?
Doneness?
Spinach or baked potato as a side?
Can I interest you in our cabernet that pairs quite well with the filet?|
Good discovery helps inform what we present and serve to the customer.
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