Nico | leadgen

Some more perfumes! My profile starting to smell good...

@atmoio Augmenting humans will replace many others, it’s inevitable (more output with less or the same people)

AI augments humans, not replaces them.

@theisaacmed Metricool uses the Meta api to publish

By the way using these scheduling APIs decreases reach. You need to post natively or use native schedulers. YouTube and IG have great ones.

@KodyNordquist Meta

@moshhamedani Rails

What courses do you want me to create for you in 2026?

@CoryDobbin AI slop for me would be anything that misses its marks because of being AI (usually when it hallucinates, when it looks kind of weird or when it doesn’t communicate the way it is required)

“Slop” might be the most meaningless word in tech/marketing right now. Every time I see someone call AI output “slop,” I wonder: What are we actually talking about? ** Is it: Anything mass-produced? Anything not 100% human-made? Anything you personally don’t like? Literally nobody agrees. Which makes it a useless word. When we define “slop” as “anything not real,” we’re dodging the REAL point. Does it serve the brand or the story? Does the creative resonate with real people? Does it hold up under the same scrutiny you’d give a filmed ad, a photo, a design? And I don’t think AI is the issue here. It’s actually just lazy inputs, bad direction, and lack of taste. Honestly. Words matter. “Slop” doesn’t. Please stop saying it. (and start asking some better questions)

@mattepstein Totally. If an employee asks for a raise and you give it to him that’s bad management, means you were conciously underpaying a valued employee. Can’t ask for respect if you are not showing it yourself.

Was at dinner with another founder. He was flexing how he “wins” every deal. -Gets agencies to agree to lofty guaranteed results, then demands full refunds when they don't. -Writes employee bonus clauses so convoluted no one ever qualifies -Negotiates vendors down to the bone. He called it being "Schrewd and Sharky" One of the dumbest "strategies" i've heard. The best way: Overpaying, strategically. -Giving top performers raises without them asking -Taking service providers rates at face value -Sending big bonuses when shit goes well Pay people their price and if they’re not worth it they should’ve never been hired in the first place. You save $5K now and lose $500K in churn, missed upside, and lack of ownership later. People will accept sharp deals when they need the money. But they’ll never go the extra mile for you. They go all-in when they feel trusted. When they feel like partners, not pawns. My buddy works at Google $250K base right out of college and he can grab a massage between meetings. The best companies don’t nickel and dime people.

@paddymedia Was the migration of all your data hard?

@Nperaltag Comment notifications are terrible Comms just end up moving to slack Task management is brilliant however tagging and tracking deadlines, screenshots of client comms etc just all to hard to do

Completely flipping from airtable to clickup And couldnt be happier Airtables comments and limitations were just making task management harder than it needed to be N8N x clickup = 😽

@HireFireTeam Does it work for ads in other languages apart from English?

I've stopped all paid 1:1 consulting. It just got too expensive. In order to respect my time, I was charging $500/hr And by then, I was only talking to VC's about SaaS. All the founders and strategists were priced out. So I just quit. I'd much rather critique ads for my homies for free than have some entrepreneur drop $500 that they should honestly put towards media. Well I'm back. Sort of. The reason I wanted to work with @motionapp_ on my specific AI agents is to democratize my expertise. I can tweet generalities all the time, but its the specifics on your creative that really hold value. Now you can get my thoughts on every piece of creative you have for... uh... free... for two weeks.🫣 Is it as good as the real thing? Honestly, it has me a bit spooked. I run the "critique my messaging" agent on my own work all the time—and I’m constantly shook by what it catches that 'human Jess' misses. 🫠 Check the output below. It's bang on. And if you run any outputs on your ads, I want to see them too. This is very much a work in progress, even though it feels like we are 90% there already. So if you want to jam with my for $500/hr, I'll check my schedule, but I think you'll get 1000x the value by putting the AI version of me to WORK.

@johnhickey1970 Would love this! Spending +300k/mo on meta and TikTok Al media buying done in-house

I'm spending about $375-425k /month across TV, Facebook, Google, TikTok, Pinterest, Snapchat media buying for our 2 media buying brands...  Managing media buyer role all by myself. Brand is doing 40m this year. I wonder how many of you are doing media buying at that level for your own brand? there's tons of us in-house folks out there, but we're kinda isolated.  i've got great agency contacts, but sometimes you just need to bounce ideas off someone who actually runs their own campaigns. we grew 55% this year, 189% in 2024, 287% in 2023.  Million ways to do it. this approach works…. But I know someone is doing it better. So I'm starting a Slack for brand owners/in-house marketers to share what's working, save time small hacks or tricks don't need my spend or growth to join, could be way better or worse. just gotta be someone who understands that when things go south its on you to fix it. who's in?

@benradack I have a similar structure, a few qs: Do you turn off winners in the testing ABO when putting the post id in the scaling CBO? How do you combat meta giving all CBO spend to the same creative?

Here’s how I structure FB ad accounts based on daily spend: Under $500/day Keep it simple. → 1 ASC - Let Meta allocate. Testing campaigns can tank overall performance, so new ads go directly into the main campaign, rotated carefully. $500–$1.5k/day → 1 ABO for testing → 1 ASC for scaling - This is where you earn the right to isolate tests. - But keep testing spend under 30%... too much and it’ll drag the account down. $1.5k–$5k/day → Same setup, but now the structure matters more. - Winners get moved into a scaling CBO with separate ad sets by batch/month. - Each ad set gets a minimum spend to avoid over-allocation. The goal is to build a structure that resists fatigue... so when one ad slows down, the whole account doesn’t collapse with it.

@binghott @sourfraser With 100€ per adset we know if we have a winning (or decently good) ad - so we can test A LOT

@sourfraser It's a function of conversion volume. If your budget is $10k and CPA is $5, you can test a ton. If your budget is $10k and CPA is $1k, you can't test as much.

DTC founders and marketers, can you answer this: How many ad creatives should a startup brand be launching on a weekly basis? Curious to see your thoughts.

@binghott @sourfraser We are doing B2C leadgen in Spain, currently spending around 150k monthly on ads. CPA is around 5-10€. We do 60-70 pieces of creative weekly - 20 different concepts (3 ad variations per concept)

@juliusmarchi Eventually boring turns fun… that’s when growth starts

You don’t have to do insane things to change your life. Just be boring for a while. Focus on: - Gym - Work - Walks - Read books - Healthy meals - Listen to podcasts Simple.

@codyplof @BryanECano Id love to get this too if you don’t mind sharing!

@BryanECano you're the man!

I didn’t see a single mention about leading indicators of success — not enough people acknowledge that Meta attributes 100% of conversions to the last ad that was engaged before conversion.

@codyplof Abo and scale the winners

For people that are testing 10+ concepts a week, what structure are you testing it in?

@paddymedia Interested

Would anyone want free access to a massive batch of some of our landing pages? Ill just send you the figma link. If interested let me know!

@mattepstein Send

UGC statics like this are RIPPING for us... Here's how you can get hundreds FOR FREE (Like and comment "send" and I'll dm you a loom") Must be following

@JoshJDurham Amazing! How long was the retreat and where did you guys go?

We just finished up AGM’s annual retreat My team is 100% remote so the main goal with our retreats are: - Building culture and trust (IRL cant be replaced) - Getting the team Aligned and bought in on the next 3 years - Setting our top priorities for the Year and Q1 The amount of clarity and buy in this creates is INSANE My whole team has never had a company be as radically transparent with them on where we are going and HOW we are doing. Almost nothing is off limits, we discuss core issues going on, Our weaknesses that need improvement, And its all a self reflection vs. me the boss giving them this feedback. All i do is set the targets, challenge our thinking, build generous incentives and I shepherd the conversation. Building with a team is whats meaningful to me inside my company. If you are a client of AGM you experience the buy in and the level of talent on my team from these conversations. Thankful.

@MovistarKOI Un cupra

Esto podría ser el mayor sorteo en la historia de Movistar KOI. Nos ha llegado una CAJA GIGANTE SORPRESA. ADIVINA que hay dentro y LLÉVATELO! COMENTA ahora lo que crees que hay dentro. Si llegamos a 500 comentarios, lo sorteamos en el evento SOLO entre los que lo hayan adivinado 👀 ¡Tantos intentos como quieras! #CUPRAxMKOI #MovistarKOICON