Octolens
246 posts

Octolens
@Octolens
Social listening for B2B SaaS & Developer brands Trusted by Vercel, Lovable, PostHog, and 1000+ more




AEO is not SEO with a new acronym, and optimizing for individual keywords is applying old-school thinking to a new world. I wrote about where AEO strategy should stem from and how it shows up. Our organic traffic has been exploding - but really, it's the AI traffic that chameleons as organic. Someone asks Claude where to deploy, goes to our website directly - no referral link, no UTM. This makes it even harder to determine how to influence AI traffic. Instead, I wrote about this playbook: - Run awareness campaigns to influence word of mouth - Measure awareness via community platform organic mentions (I love @Octolens and @gauge_sh to help me here) - Increase LLM conversion success with MCP/Agent skills - More signups, more UGC, more awareness, and the flywheel snowballs Full article 👇 sarahsnewsletter.substack.com/p/aeo-starts-a…














How @vercel listens to developers at scale with @Octolens Vercel’s products are loved by builders, which also means they are talked about everywhere: Reddit, X, Hacker News, GitHub... etc. It’s thousands of mentions every day. Here's how they keep up 🧵


