°M
234 posts

°M
@OneMugCoffee
Proof of Mission: Every tin builds °M Water Towers 💧🟧


💧 Together, we’re changing lives — but the work isn’t done yet. Let’s keep building more water towers and bringing life to more homes, schools, and farms. 🌿☕ #OnemugMission

Liquid Death has at all times truthfully represented its charitable commitments. The company has donated 10% of profits, as expressly stated on brand materials during that time. $0 is false. Detailed financial records substantiating these donations are maintained and can be produced if required in a legal proceeding or regulatory inquiry. It appears there has been a misunderstanding regarding the rationale for the change in language. The purpose of the clarification was to explain that the original phrase “10% of profits” could be misinterpreted by consumers—particularly in reference to an emerging or controversial company—as implying that no donations would occur in the absence of profitability. Accordingly, the language was amended to use the word "proceeds" to accurately convey that donations are being made regardless of the company’s profit status.
















