Prosper Pathway

Most AI content strategies are failing in 2026. Not because of AI. But because people are publishing unedited, non-expert output and expecting it to rank. Here’s how to actually use AI for content that ranks, converts, and doesn’t sound robotic: 🧵👇

20 questions I asked myself when I was the most stressed in my life. There wasn’t a clean turning point. It was debt stacking up, lawsuits, people I trusted going the other direction, and still having to show up every day like nothing was wrong. I didn’t have a breakthrough moment that fixed it. I just kept going. I handled what was in front of me and made the next decision. Then the next one after that. Some days it felt like progress. Most days it didn’t, but stopping wasn’t an option. Looking back, it wasn’t one answer that got me through it. It was being willing to sit with those questions and keep moving anyway.

A friend of mine from college days just bought a house in Katy last year. Makes $200K/year in Texas. Wife and kid. Called me last week like "bro, the economy is actually cooked." I laughed. "you make $200K, man. what you crying about" He then showed me the math... $200K in Texas = $12,800/month take-home > $2,510 mortgage > $620 property taxes (Texas will bleed you quietly) > $350 homeowners insurance > $150 HOA (for a gate, a pond, and a newsletter nobody reads) > $1,800 health insurance for the family > $1,000 daycare for ONE kid > $1,050 groceries > $500 car note > $220 car insurance > $350 utilities > $375 home maintenance Total: $8,925 He's left with $3,875. Then, he still has student loans, date nights and holidays sitting on the side. A decade ago… A quarter of that salary is what somebody needed to buy that same house and raise that same family. Now $200,000 a year and you're still watching your account like something is wrong. The economy is really cooked for 9-5ers

The masterclass that gets ecom founders more output from every hour they put into their brand:

The goal was for Alia to be everywhere. We're getting closer and closer to that goal. [btw this is the best calendly attribution response possible i think for a scaling startup]

My holdouts: a ferrari Your DIY holdouts: a lawn mower ... not even a riding lawn mower ... a push lawn mower.

Our monthly operating cost has 3x’d in 3 years. £15-20K/month to £60K/month. And I think that's exactly how it should be. What it takes to run Fraggell now vs what it took three years ago is a completely different business. - Wages - Editors - Tools - Software - Studio - Props - Gear It’s all the small, random stuff you don't think about. And then some months, a client needs more work than what they're scoped for, so we just do it. That's part of running an agency that actually cares about the output instead of the margin. Costs go up because the standard goes up. If we're charging more, the results have to get better too. It’s these little things that keep the agency so successful. If your expenses don’t keep rising, it’s probably time to question whether you’re actually growing or not.

Minnesota tech market (Minneapolis): Avg salary: $110K–$135K Companies: Target, Best Buy, UnitedHealth Group, 3M Strong in: Healthcare tech, retail tech, fintech Underrated Midwest tech hub $120K ≈ $160K–$190K Bay Area lifestyle. Cold winters. Lower cost of living.

The agencies spouting this completely fall apart at $30K/mo because they jump straight to "leverage and systems" without actually understanding them. The only way to develop that understanding is the grind. Every system I run at BAD today exists because we personally did an INSANE amount of reps manually. My sales system was doing 10,000 cold calls. My delivery SOPS were me doing fulfillment solo. My media buying team was running every ad myself. I WAS the agency. And if it wasn't me, it was someone on my team doing it manually first. You can't systematize something you've never done with your hands. Stop treating the grind like it’s the opposite of leverage. It's just the research phase.

. @JackdCarts is the only lithium-ion golf cart specialist in Missouri not only that, but they're also the exclusive Evolution EV dealer for the entire St. Louis metro. that's no small feat. so when I searched "four-person golf cart" on google shopping, I expected to see them. what I saw instead was unexpected… > brands with carts on black backgrounds, you can barely make out > fake photoshopped lifestyle scenes > plain white images that all look identical those brands are sitting at the top of the page. but Jack’d Carts isn’t even on the second, third, or fourth page. and the part that's hard to ignore? Jack’d Carts already has images with a blue neon light effect that beats every other brand… > better product > better visuals > more credibility they're just not showing up where the buyers are. i mapped out exactly what I'd change if David Griffith handed me the account tomorrow. > the feed > the titles > the campaign structure and where the real revenue opportunity sits for a brand at this level. here's the breakdown:

I made you a list of over 150+ AI tools that will help you! It's free! Want it? 👇

You can now learn any language in ChatGPT! Anyone can become Bilingual for free! Here is how 👇👇

Selling online cheat code ♟️

This 30-day AI challenge can help you add an extra ~$1k/month: Day 1: Pick one AI tool to use for the next 30 days Day 2: Learn what that tool does best Day 3: Use it for one real task at work Day 4: Use it to help you write something Day 5: Use it to help you research something Day 6: Test three different prompts Day 7: Save the best prompt you used this week Day 8: Use AI to simplify a task you’ve been avoiding Day 9: Use AI to organize your ideas Day 10: Use AI to improve something you already created Day 11: Learn how to give AI better context Day 12: Use AI on a problem you usually solve yourself Day 13: Use AI to speed up a repeat task Day 14: Build a simple workflow using AI Day 15: Use AI to brainstorm content, offers, or ideas Day 16: Compare weak prompts with stronger ones Day 17: Use AI to make your writing clearer Day 18: Turn one idea into a usable asset with AI Day 19: Use AI to think through a decision Day 20: Use AI to learn something, not just produce output Day 21: Test a second AI tool Day 22: Compare both tools and how they perform Day 23: Use AI to save at least 30 minutes on a task Day 24: Use AI to improve an existing workflow Day 25: Create something faster than you normally would Day 26: Identify one task AI should handle regularly Day 27: Find one way AI can help you make money Day 28: Build your personal AI starter stack Day 29: Write down your top five AI use cases Day 30: Decide how you will keep using AI going forward AI for the win!

Claude + SEO is going to make 10x more millionaires in 2026 than crypto ever did. Don’t miss out this time.

Caught up with a friend of mine and he told me about a $27 supplement he was trying to sell. Amazing product, solid conversion rate, but his AOV sucked. He wanted help with improving ad performance. After one look at his offer page, I told him he was focusing on the wrong thing. Here's what we changed: 1. We gave the customer a choice about commitment level on his offer page. 1-month or 3-month or 12-month supply. Same product, but better value the longer they commit. 2. We matched the upsell to where the buyer already was. Someone buying 12 months already proved they'll spend $200+. But someone buying one bottle is still deciding if the product works. The only viable upsell is a second bottle discount. Nothing else. The result: AOV increased from $27 to $120. 344% increase. No new creative. No new product. Just match the offer to the commitment of the customer. AOV signals a product offer problem before it is ever a paid ads problem.

Lead: "How many leads can I expect in the first month?" Me: "Short answer: 0" long answer 👇 No organic YouTube channel works out magically after 1 month. If it worked that fast, everybody would be a billionaire. I won’t promise you any results, but we’ll always create the best video possible. And keep on doing it, again and again. This strategy has proved itself to work… I had 3 sales calls in the same week and told them all this. → One signed immediately → One said let's revisit next month → The third signed right after the call A beginner agency will try to promise you the world and offer guarantees they can’t back up. It's like an insecure relationship. You have to constantly revalidate this person's feelings. My job is not to save a failed business. My job is to take a high-potential business to the next level through YouTube content.

CEOs come in all shapes and sizes: > Some CEOs see the future but can't manage people > Some manage people but can't see the future > Some raise money but hate operating > Some operate but can't raise Your job as CEO is to know who you are and build the right team around you.

getting a degree is beneficial for 95% of people (coming from a dropout) most people need a stable and singular career path to follow something like: > medicine > engineering > law > finance these all require a degree and they're still some of the best-paying jobs out there entrepreneurship has no career line everything is at your own will and you do things your own way it isn't stable or consistent unless you can make it that yourself if your parents are telling you to go to school, you should probably listen college also builds you up as a person: > networking ability > social network > the ability to actually go outside instead of being an introvert at home starting a business requires money too nothing wrong with going to school, getting a degree, getting a job, and saving up first the only 5% that don't need it are people who can operate non-traditionally or people in trades and labor jobs and all these online gurus pushing "school is a scam, take my course instead" you're doing the same thing at school, you're taking a course If everybody skips school and everybody learns media buying or copywriting, where's the money going to come from? nobody's making 5-10k+ a month if everybody's chasing the same play you need people filling the normal jobs too learn skills, yes but go to school alongside it school isn't a scam

A conversation I've had about 400 times with founders: Founder: My team just isn't executing. Me ($200M+ annual portfolio rev): Are they following a playbook? Founder: Yeah, we have one. Me: Documented? Trainable? Repeatable? Founder: Well, kind of. Me: Then you don't have a playbook. Founder: Okay, but even when we train them, they don't follow it. Me: Have you checked if they're actually using it? Founder: I assume they are. Me: That's the problem. Founder: So I need better people? Me: Not yet. Founder: Then what? Me: You need a system that doesn't require you to assume. Founder: That sounds like more work for me. Me: It is. Once. Then it's less work forever. Founder: What if the system doesn't fix it? Me: Then you'll know for sure it's a people problem. Right now you're guessing. Founder: [silence] Me: Good people don't fix broken systems. Broken systems break good people.