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Rohan Hosmani
5.1K posts
Thank you @exchange4media Impact Magazine for the honour and congratulations to all the women leaders who graced the list. Thank you for putting a spotlight on leadership consistently over the last 13 years. I missed the ceremony as I was out of town…but sent this video!
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Rohan Hosmani retweetledi
@gaganghotra_ Bruh your image choice for this post is killing me😂😂😂
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In Enterprise SEO land people do Scaled Content Abuse and call it Growth Strategy
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@DavidGQuaid It's reached a point where genuine questions and discussions get ignored because people are exhausted by ai spam
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Rohan Hosmani retweetledi
Rohan Hosmani retweetledi
Rohan Hosmani retweetledi
Great line from Nerd Wallet’s earnings call that applies to some of the AEO / GEO content generators.
They are dominant when it comes to LLM Share.
The ai visibility companies are selling “LLM domination”, “AI Visibility”.
Look at the impact on bottom line. Negligible.
Yes you can scale content with ai and get 1 million % content efficiency compared to 3 years ago but revenue is not going to go up.
Harpreet@harpreetchatha_
For all the AEO / GEO tactics going on, Airbnb’s CEO presented presented four problems with LLMs. CEO thinks that right now, design of a chatbots does not work for travel or e-commerce & I agree. When you’re comparing multiple products, for a normal (non tech non geeky person) it’s just easier to browse a website. Also shoutout to @ViperChill cause if he didn’t surface the original research I wouldn’t have thought to checkout the transcripts of all of these companies.
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@edwardeachday @forgebitz @gaganghotra_ It's years of being brainwashed by SEO gurus and some agencies as "the solution" for ranking.
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@forgebitz @gaganghotra_ i got so much hate posting it on ig a few days ago
the amount of gurus screaming u need structured data for llms is insane
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🆕 Amazing explainer video from @edwardeachday talking about recent Ahrefs study "We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved."
youtu.be/JOEyv0qs8dI?si…
YouTube
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Rohan Hosmani retweetledi
skills are just token tax disguised as usefulness and every llm provider secretly loves it
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@geoffreywoo @OpenAI @AnthropicAI @SpaceX @GoogleDeepMind @patekphillipe You can still prove you have taste by deleting this post
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this is the watch collab that the real people actually want
@OpenAI @AnthropicAI @SpaceX @GoogleDeepMind @patekphillipe
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Rohan Hosmani retweetledi
@DavidGQuaid @lilyraynyc @glenngabe @HundleyJake @edwardeachday SEO world's Oracle - Mr. David Quaid
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I dont want to say "Didn't I fking tell you all???"
But interesting news from Google that NOBODY saw coming!!!!
Thanks to @lilyraynyc and @glenngabe
cc @HundleyJake @edwardeachday
I could swear someone roasted me on Reddit about this ALL NIGHT LONG....
Man, irony and reality are sweet when cold
developers.google.com/search/docs/ap…
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Rohan Hosmani retweetledi
Rohan Hosmani retweetledi
Why you shouldnt take SEO advice from ChatGPT
Lily Ray 😏@lilyraynyc
Interesting timing: Google is dropping rich results support for *all* FAQ Schema as of yesterday, and is removing FAQ structured data reporting from GSC. (Link in comments) I wonder why they decided to do this *right now* in May 2026? Google had already deprecated FAQ rich results for most sites several years back, but had kept eligibility available for various high-authority sites, like .gov and health sites (they made this change during the pandemic). So, why deprecate FAQ rich results now? Putting on my tin foil hat - my theories on this: I wonder if this has anything to do with the influx of new articles (168k in the below screenshot) claiming that "FAQ schema is critical for GEO?" This guidance is spreading like rapid fire. Why does my mind immediately go here? Because we have already lived through this before. When FAQ Schema was first launched in 2019, it was an *incredible* SEO opportunity. Site owners were even able to add internal links to other pages on their site within FAQ answers, which showed up directly in the SERP. One of those rare "too good to be true" opportunities in SEO. I wrote about this on Moz in 2019 (link in comments), because our SEO team at Amsive was seeing great results using for this with our clients - especially in the form of lots of new impressions & clicks to the different links included in FAQ answers. In this Moz article, I also included a section called "Risks involved with implementing Schema," (also linked in comments) and described some potential misuses of FAQ schema for SEO purposes. I stated: "Avoid misusing Schema, or it’s possible Google might take away these fantastic opportunities to enhance our organic listings in the future." Unfortunately, that's exactly what Google ended up doing. (As I often say: anything that can be spammed in SEO, will be spammed.) There was so much FAQ Schema SEO spam in the search results, that we *all* lost the opportunity to continue earning rich results through FAQ Schema. I also eventually noticed that aggressively scaling FAQ questions/Schema was a common pattern among sites impacted by the Helpful Content Update. So, this wouldn't be the first time that Google is playing the cat and mouse game when they see too many sites using the same exact techniques "for SEO/GEO." Just an idea. (Sidenote: I am NOT saying not to use FAQs where it makes sense to, and the associated Schema can be helpful for reasons other than rich results on Google. I'm just commenting on why they might have made this change at this time) h/t @glenngabe @rustybrick
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One of the most reviewed home service businesses in the country is doing something shady.
1800 Got Junk in Atlanta is undeniably massive. 25k reviews.
The copy of these reviews indicate they either have an INCREDIBLY aggressive review garnering system where the employees literally take the client's phone and input their names with the exact same format every time..
OR they are buying reviews.
Only two explanations.
No chance all of their clients reviews organically look like this.
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Rohan Hosmani retweetledi
Adidas and Shakira are doing their best to save this World Cup 🥲
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