Simon Perez (Youtube Algo Expert)

👁 Why trusting CTR sabotages channel growth. ### Advanced lesson based on real data ### Or why CTR is not a reliable metric to base decisions upon. -> Lets say one of your videos has a CTR of 3.5%. Because you know that the average CTR for your channel is 5.9% and the highest for your videos is 9%, you think that 3.5% is "bad". And you stress out, ask people what they think, brainstorm a new packaging or blame the algorithm.

Ça me fait penser à la théorie des jeux. Qui sont les joueurs et que veulent t ils détermine à l'avance l'issue de la partie. Les grands perdants seront (par ordre décroissant) l'Ukraine, les états arabes du Golfe, les USA, les pays de l'OTAN. Israël devrait avoir un bilan neutre. Les grands gagnants seront l'Iran et la Russie. (les deux conflits servent à faire chuter l'empire USA) La Chine a des objectifs économiques, mais pas religieux, contrairement à quasiment tous les autres joueurs. Ça me fait dire qu'elle ne tire que des petites ficelles.

Trump transformé en jeu video par l iran

@TubeAIYT Now we need the same but for relationships. Upload all the sms and see what went wrong :-D Oh wait, that's Black Mirror.

I never knew why my videos flopped. So I built something to find out. TubeAI tracks every video I publish, breaks down where viewers dropped off and tells me exactly what to fix. Watch how it works.

@MarioJoos What if AI is here to tell us to turn off the computer and go back local.

⚠️IMPORTANT READ: If YouTube doesn’t solve its AI problem quickly, we won’t have many human creators left. (+ research insights) If you’re wondering why it feels like you’re seeing more AI content, and why human creators seem to be disappearing, here are the numbers from a real study by Goldberg and Lam. They analyzed what happened to the stock image market after generative AI was introduced. I’ve added an image showing what the data looked like month by month. Every single month after AI entered the market, 1 in 4 creators exited because the economics stopped working for them. Now, it wasn’t bad for everyone. Total consumption on the platform went up by 39% per month. But sales of human-made content dropped every month. The platform won. The buyers won. The human creators… didn’t. Think about what that would look like on YouTube. AI can already generate scripts, voiceovers, thumbnails, talking-head videos, and entire channels at a fraction of the cost and time it takes a human creator to produce a single video. The algorithm doesn’t care whether a video was made by a person who spent three days filming and editing or by a system that generated it in 20 minutes. This isn’t about being anti-AI. AI helps a lot of creators improve their output. But it is about protecting the type of content people actually want to watch. And I’m not just talking about removing AI slop. I’m talking about making sure human-driven channels are protected and prioritized over AI-driven content. The stock image market already ran the experiment that YouTube hasn’t fully felt yet. Don't ignore that. Here’s my ask to one person: @nealmohan I know you’ve seen some of my work (algorithm, platform changes, etc). I respect what you’re doing for the platform, but this is your moment to stand for human creators. It’s time to put public effort into protecting them. Not just AI labeling or low-lift solutions, they don't solve the problem in a meaningful way. No, we need a genuine, real, and public effort to preserve what YouTube was built on. You’re one of the few people in a position to set a precedent for every platform. Let’s talk. For those interested in the actual research, check out Samuel G. Goldberg and H. Tai Lam's paper called "Generative AI In Equilibrium: Evidence From A Creative Goods Marketplace"

@helloamericasup @UpdatesFromYT Youtube wants creators to be prisoners of its ecosystem.

Dear Youtube Please Roll back your demonetization policy for "over commercial" content Your platform is nothing but ADS and selling products making it very commercial yet you demonetize creators for "commercial content" This is the pot calling the kettle black and frankly this policy is nonsense. Do you know how many creators like me use Blender to make logo's and content you attack DO BETTER!! Also, can you actually respond to me? You tend to ignore me and it feels on purpose at this point

78% of viewers say YouTube has the most trusted creators for product recommendations. That’s why, at the YouTube NewFront, we introduced YouTube Creator Partnerships — the newest evolution of what most creators know as BrandConnect. Brands will be able to use this centralized platform powered by Gemini to find and partner with @youtubecreators.

@SpiceP0dcast @MarioJoos So Spice is an alternative to a soon dead youtube.

@MarioJoos No problem, I love the questions. And actually, our solution is dead simple. We only do podcasts from creators we know are putting real content out there. That’s it. I believe curation is the new creation. We can’t compete with YT on volume, so we compete on quality.

@LeroyterBraak Some dreams are simple.

All roads shall lead to this. Breeding horses, some chickens, a few goats, a donkey, a dog.. YouTube strategy 5 afternoons per week. Texas ranch life for the rest of it.

@dabidoYT So you truly approach youtube as a doctor ? I approach it as a detective. I must have been a P.I. in another life.

Contrarian take, but… I think that YouTube viewers are skilled at knowing whether a video feels good or bad to them… And usually quite bad at knowing how precisely to achieve that. ‘In The Blink Of An Eye’, a classic book on editing, talks about exactly this. It tells an anecdote where test audiences hated one particular section of a movie. But, the screenwriters figured out that it wasn’t actually that section of the movie that was bad. It was a section way beforehand that was needed to give it context. So if your audiences dislike your channel, there’s a problem there that requires deeper thought, and an even better understanding of viewers than they are able to articulate. For myself as a doctor, I appreciate the patients’ self-diagnoses, but it will never override what I think is actually going on, based on all the evidence available for that patient. Otherwise, there would be no need for doctors.

@TubeAIYT I never heard of the equity thing. Which youtuber has done it ?

750k subscribers and broke. Because she never got past Level 1. Most creators don't know there are 4 levels of monetisation on YouTube. Level 1 - AdSense. You post, YouTube pays you per thousand views. This is where everyone starts. Where most people stay. Level 2 - Brand deals. Companies pay you to talk about their product. Only take deals you actually believe in. Short term money from ripping off your audience costs you long term trust. Level 3 - Patreon or your own product. Your audience pays you directly out of choice or for a course to help them. This is the most sustainable income a creator can build. Level 4 - Equity. You stop taking cash for ads and start taking ownership. If a company wants your audience, you want 2% of their business. Your influence is a currency. Use it to buy equity in companies. Amy built 750k subscribers and monetised like a beginner. Don't make the same mistake.

@Element_221 What do the views have to do with being terminated ?

quick update,multilanguage is easy (and less inauthentic content hit) i scaled both of these channels in march at the same time,but the same views would get me terminated in english i am thinking of launching an army of spanish and french channels even if the rpm is lower,idk

@MarioJoos This seems to indicate that longer videos have an advantage.

Our perception of time as we watch YouTube videos.

This is awfully true and it can be seen in other domains : health influencers tell you to eat x y z, it doesn't work for you, and then real doctors have to fix your diet. Success teaches nothing, only failure does.

I’ll preface this with, no shade to either creator - they are both very successful. HOWEVER, there are many such cases of huge creators who have been very successful with one thing, or saw success when YouTube was very different. And will then preach exactly what worked for them, or the patterns that they have personally seen as gospel. When realistically, for 99.9% of normal creators, who don’t have huge brands, or didn’t hit the right format at the right time, those same patterns won’t apply. But because they have huge followings, their fans will see it, then tell their friends, and that’s how misinformation happens. They’ve only seen one channel, or one group of channels. But they’ll talk as if they’ve seen every channel on earth. And the advice or opinions they give can be extremely harmful to up and coming creators, because it’s either inaccurate or doesn’t apply to 99% of creators. The best advice you’ll get is from creators who have been in multiple niches, have a track record of adapting, OR a seasoned strategist who has worked in many niches and has been able to find relevant patterns across many different niches. There are MANY channels under 10,000 subscribers who likely know a lot more about YouTube optimisation than the big mainstream channels.

Je pense que le truc que tu ne vois pas Charles (du moins ça ne se traduit pas dans tes interventions) c'est l'évolution de la conscience humaine. L'épisode covid a séparé de manière flagrante la lumière de l'obscurité. Ça veut dire que un filtre est en train d'opérer. Certains vont rester dans ce monde, d'autres vont passer dans le nouveau monde. On va tous repartir pour un tour avec encore de la dualité, mais la dynamique sera différente, ça ne sera pas la continuité de ce qu'on a connu.

Ce qui nous attend dans 4 ans en 2030, c est un changement de justice La justice est tout sauf universelle sur cette planete Seule la violence / vengeance est juste et stable dans le temps Quand lenin le bolshevik a deglingué les tsars en 1917, il a ete mis a la poubelle toutes les institutions legales tsaristes qui avaient cours depuis des decennies Puis stalin a buté lenin et la notion de justice a encore evolué avec les fameux goulags Quand la franc maconnerie a degagé la royauté en 1789, tout pareil... la justice des privileges des classes a sauté, remplacée par des concepts vides qui sont devenus tres concretement le reigne de la terreur au nom de la revolution francaise... pour bien sur, "proteger"... On retrouve a travers l histoire la pattern dans tous les pays en transit vers du coco Ca ne sera pas different en 2030 Meme ce que commencent a faire trump ou macron ou israel, ca y ressemble deja Je vais vous faire une confidence Aucun systeme dit legal n a jamais survecu dans l histoire. C est comme les monnaies Aucun empire n a jamais resisté dans le temps face a la corruption interne des hommes et des ames C est jamais arrivé Ni monnaie, ni pseudo dieu, ni lois, ni nations. Rien n a ete capable de durer Et pourtant, a chaque instant, pour 95% des populations au moins... il y a soumission absolue, respect et amour pour la nation et les pseudos regles de droit... et les dieux locaux. Nationalisme a fond, y compris dans le sport C est fascinant d avoir la preuve irrefutable qu un truc est un pur mensonge et de se battre pour le defendre, perdre son temps et energie, parfois sa vie Comment ne pas respecter les elites qui parviennent a repeter le tour de magie depuis des millenaires ? Comment ne pas etre admiratif... Et je parle meme pas des escrocs superieurs qui rajoutent la couche religieuse par dessus Et ces milliards de teubés qui arrivent a avoir honte d eux meme car ils ont pas respecté des codes legaux qui parfois moins de 10 ans apres, n existent plus, au gré d une guerre, d un enieme vol d etat ou d une enieme trahison Putin est le mal incarné. Il a tout son petrole sanctionné depuis 2022. Il a suffit d un seul missile iranien au quatar et de 10 drones sur des transporteurs a hormuz pour que le petrole de Putin redevienne magiquement propre et soit vendu plein pot au grand jour Repensez a tous les neuneux qui parlent de la russie depuis 4 ans au niveau energetique, de son asphyxie, de la legalité, la defense de nos democraties occidentales de mes couilles... tout etait bien sur bidon et aujourd hui avec 9M de barils a vendre, la russie touche un enorme pactole. Ils auraient 300 a 400M de barils sur mer, en attente, desormais 100% legalisés et nettoyés moralement en une seule nuit de rage israelienne contre productive C est pas du mepris que j ai pour les teubés a pays, justice et religion. Je les regarde juste comme dans un zoo Et je m interroge Un singe humain du zoo a t il les moyens d evoluer avec sa conscience ou meme cette liberté la lui est refusée par le systeme d incarnation ? Meme si on lui explique et on lui montre, peut il ou peut il pas depasser son stage de singes humains ? Sinon l histoire nous dit qu une seule chose... deserter et s enfuir. Jamais aucune cause ideologique a defendre

@PaddyG96 I call this "tension". If nothing is "happening" on the thumbnail, viewers don't feel that anything else will happen in the video. A car about to crash has more tension than a crashed car.

What do these four viral YouTube videos have in common?

@DereeperVivre Ils n'ont qu'à faire des robots baiseurs ! Enfin une vraie opportunité.

Mais que fait Corda ? Il faut qu il aille aider les japs en plein drame national avec l effondrement potentiel d une industrie clef Je pense qu on va devoir tous se devouer pour sauver la cause des japonaises

A/B testing packaging (if that is what you mean) has already been properly solved. What remains undone is as you mentioned predicting the number of views - which should not require "comparison", just training on enough data. That multi modal model would be so powerful it would be able to generate any video asset from a prompt. Input script output packaging etc. The number of views would be just one of the metric type of asset.

@ryanhashemi_ @CreatorML_ Glad to hear from you Ryan! “Solve” is having a reliable, measurable, repeatable statistical edge at outperforming random guessing if one video idea/packaging/content will do better than another. Even better is outperforming the best human at choosing. Happy to jam more. :)

I lowkey kinda want to resurrect @CreatorML_. Nobody has solved view prediction yet.

Le terme "soldat" vient de solde, et en plus ils sont liés à l'armée du pays, la patrie, donc ils sont encore moins libre que de mercenaires. De l'autre côté on trouve des guerriers, qui se battent pour une cause (à tort ou à raison). Il y a 20 ans je discutais avec un jeune de l'armée française qui ne comprenait pas pourquoi les chefs envoyaient les nouveaux en première lignes en Afghanistan. (c'était pour qu'ils se fassent tuer et que la France puisse justifier sa présence)

@weill @CreatorML_ I'm convinced that it's possible.

@simonfaceless GPT does it better than Claude, Grok, Gemini, Qwen.

Claude does good with scripts. But when it comes to video titles, it just can't generate me JUICY enough titles. All come out as boring no matter how many references you put. ChatGPT does a better job when it comes to titles. Is it true? Or just a skill issue of mine?

@sethfowIer @Ideated_ai (seeing other replies) I don't know how you could improve the Rentention Lab, for me 90% is already there. The next level is not reviewing but writing or rewriting a script. Same for editing. The big question is do we want to have or to make banger videos.

Stuck between two options for @Ideated_ai… Do I just double down on it being a retention specific tool and make it as accurate and as valuable as possible. Or do I continue working towards making it an all in one YouTube consultant

@DereeperVivre Pour la reproduction... des robots ? rassure moi :-D

J ai publié sur homme 2.0 un article d anticipation qui peint un futur probable L abondance materielle avec 10 milliards de robots La moitié pour le service L autre moitié pour la reproduction Sans compter la maintenance des robots par des robots D une maniere ou d une autre la valeur et l echange humain vont etre totalement modifié au niveau conceptuel Un systeme millenaire pilier de l humanité va disparaitre sous nos yeux entre 2030 et 2040