Sean McLaughlin 3TV/CBS5

@GolfweekNichols We are trying here locally- great communication with local PR firm for previews etc. Tough timing-Local focused on record breaking March heat wave, DBacks opener at rival LA, Suns slump and UofA in March Madness. Trying to give ❤️ to this amazing field -Top 3 in the World!!!

There aren’t many opportunities for the LPGA to capture new fans. When one of the best players to ever play the game has the chance to do something extraordinary, the tour must abandon whatever else is going on and capitalize. That didn’t happen today. Lydia Ko was 10 under through 15 holes, which means she had to birdie the last three to become only the second player in LPGA history to shoot 59.  The LPGA was not on TV at the time and was not streaming. The tour did nothing to let fans know this was going on. Didn’t post on X. Didn’t send a scoring link or a photo.  I actually tagged the LPGA on X asking for updates! Send someone out to let us know what’s going on! Post videos in the moment from a phone! At the very least alert fans of the moment. There was no lead-up to what could’ve been an historic day on the LPGA. No building of suspense. Why isn’t the LPGA waving its hands saying, “Over here! Look at us!” It’s Opening Day for MLB and March Madness. The LPGA needs something special to break through and Lydia was delivering it! To the tour’s credit, they did send along a Zoom link so a couple of us could get on and ask Lydia questions. Two national reporters and two LPGA staffers asked Ko about her round. With so little media coverage – both on the ground and away –  the LPGA must get better at telling the story in real time to drive an audience. The tour’s first mention of Ko on X came after her round. They posted a scorecard that required a magnifying glass to see that she’d shot 60. Two hours later, there’s one video clip of Ko’s putt missing on the seventh, and that’s it as far as action from the day. No video clips from her presser. A grand total of three tweets and one Instagram post. It has to get better and not by inches … by miles. (📸 Getty Images)

OUTSTANDING all day coverage of AZ High School 🏀by AZ AIA @azfamily #girlsbasketball #boysbasketball @markmcclune @deanazdean06 Sunnyslope vs St. Mary’s up next on AZSports @CoxComm Channel 13

Runny nose, itchy eyes this weekend. #azpollen facebook.com/share/v/1QfMHY…

Breezy Thursday + High Tree Pollen!!instagram.com/reel/DVfP5tJkk…

Say want you want about #NotreDame... but "save Jimmy Johnson's a** for me!" has got to go down as one of the greatest locker room lines in #collegefootball history. Lou Holtz, legendary college football coach, dies at 89 azfamily.com/2026/03/04/lou…

@susietimm Forgot! Had a case of the Mondays…

@SeanOnTV no pocket square?

@VDOOZER Well done with @coldplay nod to Clooney & ER? Ending was 👍

Look, it's so fun for us to bring #Scrubs back, to connect with old friends, make new ones... Just feeling grateful. So, thanks. However this goes. TV is fun.

My first published book is now available! Only @TeamShuster has claimed the gold medal in curling for the USA at the #WinterOlympics This book shares their journey from “team reject” to champions of the world. Get it on Amazon: bit.ly/3LX1VXc

And now a DHS spokesman tells @CBSNews: At this time, TSA PreCheck remains operational with no change for the traveling public. As staffing constraints arise, TSA will evaluate on a case by case basis and adjust operations accordingly. DHS did not address Global Entry’s status

77 and breezy today- very windy tonight with early morning rain. More tonight on a #firstalert Tuesday on @azfamily

@JoshACarpenter YES!!!!! Use this technology- viewers eat this stuff up.

Feels like CBS has been pretty selective about using this on the weekend. Perfect spot here with the leaders on 17, and then Collin overcooking it left

Only on @azfamily CBS5 ⛳️

Gators are READY!!!! 🏀🏀🏀 @azfamily @markmcclune @azpreps365jose @deanazdean06 ?

Let’s GO!!!!! #girlsbasketball #boysbasketball 🏀🏀 @azfamily @markmcclune @azpreps365jose @deanazdean06 ?

As promised, not much more than sprinkles here in the Valley on this Friday. A little snow up north, more coming on your First Alert Tuesday. Enjoy a sunny Valentine's Day! More: azfamily.com/weather @seanontv #azwx #azsnow

80's coming to an end as our weather pattern shifts to unsettled conditions. Chance of light rain Friday-best chance Mon night into Tuesday. Snow and windy conditions in N AZ. More: azfamily.com/weather @seanontv #azwx #azrain #azsnow

⛳️ fans @WMPhoenixOpen check out from 5:15-10:35 solid praise for the tournament, @GolfonCBS , The Thunderbirds & Hole 16 #thepeoplesopen #wmpo #WMPhoenixOpen

@JoshACarpenter @SBJ FINALLY!!!!

More new graphic/tech implementation this week. The tour is working with Weather Applied Metrics to show wind patterns/speed. NBC also used the tech during Sunday’s Super Bowl broadcast