
Taylor (Not Swift)
6K posts

Taylor (Not Swift)
@TayTayJV
Recovering teacher. Avid traveler. Atlantan by upbringing, San Diegan by choice.


Americans tend to hate airlines. But Delta isn’t like most airlines. Through a combination of tech savvy, deft marketing, and opaque loyalty programs, a company that grew out of a Georgia crop-duster operation a century ago has made itself the most unlikely of things: a lifestyle brand. Its customers aren’t just loyal. They post their boarding passes as status symbols on TikTok. They collect Delta trading cards that can go for thousands of dollars on eBay. And they obsess in online forums over how to secure access to — then not get expelled from — its elite tiers. They also go to great lengths to avoid flying any other airline. Delta has the world’s most successful airline loyalty program, SkyMiles, with an estimated valuation of over $31 billion. Today it’s estimated that SkyMiles members have grown to over 120 million; the 360° program is estimated to have 5,000 members. SkyMiles members are so devoted they barely flinched when Delta did something two years ago other airlines had long wished to but couldn’t: It tweaked the formula of its loyalty program to reward travelers for how much they spent instead of how many miles they traveled. This was a significant pivot for the airline industry, but it worked. When consultant Peter Thorp got an email announcing an increase in the qualifications for his current status, he wrote a letter to Delta, saying, “‘Look, it’s your company, you get to do what you want. However, pardon my French, but don’t fucking tell me it’s a good idea to change it in a way that it’s going to be impossible for someone like me to continue at that level of status.’” Delta never responded. Still, Thorp sees himself continuing to fly Delta. Read Ben Ryder Howe’s report on how Delta Airlines is winning by catering to the elite: nymag.visitlink.me/oOYjpu



this is insane. I LOVE US SO MUCH

Preschooler and three other students detained by ICE, school district leader says startribune.com/preschooler-an…

Dear Europeans, Many American tourists visiting your continent are now saying they’re from Canada, for obvious reasons. Verify by asking 3 simple questions: - What’s in poutine - What does “KD” stand for, and - At what temperature (in Celsius) do shorts become unacceptable? 🇨🇦

The media smeared an ICE Agent who properly defended himself from being run over by organized leftist protesters who were impeding an active law enforcement operation. The reason trust in the media is at an all-time low is because they intentionally lie to the public to advance the Democrats’ narrative. That’s exactly what they did in this case in Minnesota. More evidence here:

He said the quiet part out loud. If you try to leave—like Renee Good—ICE believes it has a license to kill, and will label you a terrorist to justify it.



















