The Current Daily

THE BRITISH FASHION AWARDS 2021 presented by TikTok: CONGRATULATIONS TO AN AMAZING EVENT What an amazing event! Congratulations to the British Fashion Council. And a personal THANK YOU note to the PURPLE team, and the incredible energy and passion all of…lnkd.in/d7yuFidr

@ChefKwame on adapting to COVID-“Restaurants have had to be creative... I think a lot of restaurants are going to have to adopt these modules in the future. This is going to change the landscape forever.” #sxsw #sxsw2020

Calling all #SXSW 2020 Registrants! Join James Beard Award-winner @ChefKwame in conversation with journalist @LizCurrent tomorrow at 11:00am CT! #SXSW ow.ly/sFyp50zyN1y

.@KarlLagerfeld is the latest luxury retailer to launch a branded video game to promote its new Pixel Collection. We examine five other top examples of brands using gamification to drive shopping: lnkd.in/fN4Hayy

P&G-owned skincare brand @OlaySkin has announced that it will stop retouching advertisement by the end of 2020. Olay's 'skin promise' mark is meant to promote body positivity, confidence and strength. Via @Adweek ow.ly/yKkG30qkyjp

The fashion industry celebrated this week as it was announced that Raf Simons will be joining Miuccia Prada as a co-creative director for @Prada, where they will be having equal responsibilities for creative decision-making. Via @wwd ow.ly/N8Rw30qkwB1

.@Macys is testing a new localized store format called 'Markets by Macy's'. Executives say the new shop is carefully curated and community-orientated, and an important role in the brands off-mall expansion. Via @wwd ow.ly/KWEQ30qkyam

As the wellness trend gains traction with consumers, @Nike and @ASOS are introducing a new wellbeing experience, which will include mediation sessions and terrarium-building workshops. Via @Campaignmag ow.ly/5eT530qky5s

Coronavirus could cause a €40 billion decline in luxury sales in 2020, with luxury executives expecting the outbreak to cause a 13% decline in EBITDA. Via @voguebusiness ow.ly/KX6Y30qkwYA

At the @BottegaVeneta AW20 presentation in Milan, the brand launched a pair of 100% biodegradable boots. The unisex shoes come in a range of colors, including a neon pink, demonstrating how sustainable fashion can be quirky and fun. Via @highsnobiety ow.ly/6NnS30qkxV6

.@PUMA, the third-largest sportswear company in the world, had a positive 2019, boasting double-digit growth in almost every sector. The retailer reported an 18.4% increase in sales to 5.5 billion euros. Via @wwd ow.ly/pJMl30qkxZ4

Influencers are now charging fans for a more intimate social media experience by putting up 'paywalls' on Instagram and WeChat. With this new revenue stream for influencers, what will this mean for the future of brand partnerships? Via @voguebusiness ow.ly/O51f30qkwOO

.@PUMA is teaming up with @firstmile to launch a co-created sportswear collection made from recycled plastic. The collaboration supports micro-economies by creating sustainable jobs and reducing pollution. Via @FashionUnited ow.ly/TEV330qkxIf

.@farfetch will soon be launching BEAT, a digital-first drop model coming to its app. In doing so the retailer is aligning itself with the streetwear industry's tried-and-tested sales model of creating FOMO and urgency. Via @highsnobiety ow.ly/dVLS30qkxDI

Les Wexner has announced that he will be stepping down as chief executive and chairman of L Brands (owner of Victoria's Secret). The VS brand that was once worth $28bn, has now taken a private deal, valued at only $1.1bn. Via @nytimes ow.ly/jrYM30qkwKm

In a new promotional campaign around this year's @NBA All-Star weekend, @PUMA got creative with the use of holographic technology, projecting its new Sky Dreamer sneaker atop cars in Chicago. Via @marketingdive ow.ly/ULWe30qkxwJ

.@Facebook will offer to pay some users for their voice recordings, so it can improve its speech recognition technology. Many companies have previously been caught out for listening and transcribing speech without informing customers. Via @TheVerge ow.ly/KQ7k30qkxpO

. @Dior has signed a 5 year partnership with the Louvre to help restore the Jardin des Tuileries in Paris. The label says the patronage speaks to how everyone can be an agent of change for the ecosystems of tomorrow. @wwd ow.ly/tyYE30qkxuS

The International Fur Federation has launched a new sustainable initiative called 'natural fur' strategy, which is based around the UN's sustainable development goals. The strategy focuses on welfare, environment and people. Via @SourcingJournal ow.ly/5Ere30qiGUs

Acne-patch brand @starfaceworld has raised $2 million in a seed round to grow its brand, which sells hydrocolloid acne patches. The brand is creating a 'acne positivity' movement, which aims to open up discussion about skincare. Via @vogue ow.ly/yL9p30qiGNK