Evan Roth Smith@TheRealERS
🔵NEW FROM @BlueprintPolls:
We tested Democratic Party vision statements from a range of electeds and pundits. Here's what worked, and what didnt:
“Fight” language stands out. The top-two most-preferred messages, among voters overall as well as independents, both lead with fighting language: a call to imagine a Democrat Party that “fights—really fights—for all of us” (+14 overall; +14 independents) and a push to make “the fight to restore the American Dream the heart of our party” (+12 overall; +13 independents).
Anti-woke is broke. An attack on “performative woke politics” is the second-least preferred message among voters overall (-11) and independents (-7), and the worst performing among Democrats (-33).
Name the enemy. Two messages invoke the American Dream, with very different results. One that calls out corporations and concentrated power as villains is among the most-preferred (+12), while another encouraging plain language like “get rich” but naming no antagonist is among the least-preferred by voters overall and independents (-16), and even more so by Democrats (-33). Terms like "oligarchy" don't work as well as "corporations" and "big money."
