Thomas Gadroy

How we grew a SaaS company’s leads by 571% in 5 months - a case study and strategy overview yesoptimist.com/saas-lead-gene…

My favourite formula for writing “features & benefits” 1/ Write down the feature 2/ Ask, “so what?” to find the benefit 3/ Contrast the *old way* with your *new way*

@SieurEdit Bookmarked 😁

Logique : le contenu conçu pour les utilisateurs (FAQ, doc, tutos, etc) est de plus en plus utilisé comme contenu marketing (cc @ThomasGadroy)

Les clients : ton article de 1000 mots, c'est beaucoup trop long, les gens liront jamais jusqu'au bout 😫 Also les clients : on va faire un podcast, on sera 6 à parler, pendant 1h-1h30 😎

1/ Confusing a plan for a strategy An editorial calendar is *NOT* an SEO strategy. If you can't define, exactly why you're creating specific content & how it works together, then you probably don't have a real strategy.

~ My Twitter Inspiration Handbook ~ When I started on Twitter I was pretty clueless. So I made a big Google Doc where I started saving all the best “brand tweets” and grouped them into categories. Today, it's ready to share. THREAD...

🚀 On recherche deux nouveaux impalas pour rejoindre l'agence : ➡️ Un(e) Développeur(se) Front-end hubs.ly/H0B1JbY0 ➡️ Un(e) Business Dev hubs.ly/H0B1ztc0 #jobs #recrutement #agence #lille

One of my favorite slide decks of all time just happens to be on the topic of B2B Marketing. This one's a classic. By the inimitable @dougkessler . network.hubspot.com/slides/the-sea…

The machines are here to take over. But damn do they sound good. #VelocityFriday twitter.com/andrewmason/st…

5/ Le #contentmarketing n'est pas fait pour tout le monde parce qu'il demande régularité et persévérance. Et toutes les organisations n'en sont pas capables. Ce n'est pas un drame : il existe bien d'autres manières de travailler une audience.

Andrew Schulz had been killing it in the NY comedy clubs for a decade. But no network would touch him. So he spent $25k filming his own special. And handed it to the networks on a plate. They still said no. 3 years later he's one of the most-watched comics in the world. 🧵

Je suis à la recherche d'un #rédacteur(trice) spécialisé(e) santé/social et d'un(e) consultant(e) #SEA/#SMA pour une mission sur sept/oct. Preneuse de recommandations si vous avez des personnes dans vos réseaux que cela pourrait intéresser !

Optimist is growing—in new ways. Today, we officially begin the hunt for someone to lead our new venture: Optimist Labs. The right person will be driven, entrepreneurial, & love building and launching things, learning, growth. Who would be a fit? notion.so/optimisthq/Hea…

Carrie Rose is a PR genius THREAD...

Conversational copy is writing how you talk. No sales megaphone. No business speak. But that's easier said than done. So I've put together my guide. THREAD...

How to write a brand manifesto Cc: Hiut Denim

In 2016 we decided to focus heavily on content + SEO as our core marketing channel. As you can see from the graph of our organic traffic, this channel has really paid off for us. Here are some of my thoughts around growing traffic with SEO 👇 [Thread]

Il a 91 ans, il est le lexicographe et le rédacteur en chef des Éditions Le Robert ainsi que l'auteur du Dictionnaire historique de la langue française, et il a déjà fait du rap. rc.ca/RbLggs

Interstellar Travel Could Make Human Language Evolve Beyond Recognition, Study Says sciencealert.com/here-s-how-the…