Tim Coil
913 posts


I finally cancelled my Clay subscription.
(And before the "how do you live" comments start: I’m officially on the Free Plan now. Screenshot attached.)
I haven’t stopped using it.
I just stopped paying for it.
A year ago, this wouldn’t make sense.
Now?
Claude Code can handle a big chunk of what people were using Clay for.
→ Lead sourcing
→ Enrichment
→ Filtering
→ Basic workflows
All doable without paying for Clay.
Which raises a slightly uncomfortable question:
How many people are paying for Clay… out of habit?
And not necessity.
Because if you’re running things yourself…
You probably don’t need a paid plan anymore.
You can offload way more than you’d expect.
Things like:
→ lead sourcing, enrichment & qualification
→ personalization of messages
→ campaign top-ups into your sequencer of choice
Which means you’re not burning credits on every step.
That said…
This doesn’t mean Clay is “dead”.
It just means the role is changing.
Something that I Slacked Mohamed Chahin about this weekend.
So, I recorded a video explaining:
→ what the tech stack for 2026 looks like
→ where Clay can be replaced by Claude Code
→ where Clay cannot be replaced
→ how to decide if you need to explore the new tools like Claude Code
This is exactly how I’m running things right now.
If you want in:
Comment “STACK” and I’ll send it over.

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I just put together a free A-Z cold email outbound course that covers the EXACT strategies & systems my team has used to generate 20,000+ leads for 50+ B2B clients.
Here's what this free course covers:
> Entire Outbound Playbook Overview (32-mins)
> Our Essential Outbound Tool Stack
> Outbound Infrastructure Management (10-mins)
> Outbound Strategy Development via AI Prompting (15-mins)
> Messaging Development Full Masterclass (54-mins)
> Lead List Development Fundamentals for 97%+ Qualified Lists (17-mins)
> The Most Effective Way to Build Clay Tables in 2025 (38-mins)
> Reply Management Flow for 30%+ Meeting Conversion Rates (15-mins)
> Sales Process Strategy for 2Xing Close Rate on Cold Leads (8-mins)
This course contains 189 minutes of top-tier outbound training for completely free.
Want to get your hands on it?
👉 Like + Comment “FREE” and I’ll DM you the document link.

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We run 13 n8n workflows across ColdIQ's entire content, ads, and outbound engine, and I'm giving them all away.
Our monthly n8n bill: $384. The same workloads on Claude would cost $60K. That's why I'm not buying the "Claude killed n8n" take.
Claude Routines are good at scheduled agentic tasks that need reasoning.
They're not the same layer as n8n. They're not a replacement for production GTM infrastructure.
Our n8n stack fires 2,000+ executions daily across 13 workflows. Our Phone Finder alone has 41 nodes and waterfalls across 5 data providers.
Here's what's in the doc:
→ GTM Flywheel (81 nodes): domain in, full ICP, lookalikes, prospects, and a tailored content/ads/outbound strategy sent to your inbox
→ Phone Finder (41 nodes): name, LinkedIn URL, or domain in; Prospeo, FullEnrich, and more waterfalled; verified number in seconds
→ AI Agent Reply Manager (13 nodes): classifies a cold email reply on Instantly, drafts a response in Slack, waits for your approval before it goes out
→ Lookalike Finder (35 nodes): domain in, similar businesses by industry, size, and tech signals out
→ Viral Content Browser (10 nodes): pulls viral LinkedIn posts via Serper, filters by engagement, stores the best in Notion
→ Feeling Tracker (36 nodes, coming soon): sentiment analysis on any tool across X, Reddit, YouTube, and LinkedIn
Plus 7 more covering content, GTM, and ops. Shoutout to Sacha Martinot who built the most complex ones.
Reply "N8N" and I'll send you the full doc. Must be following.
GIF
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Giving away the exact Custom Skills Folder we use inside Claude Code to write our cold email sequences at ColdIQ.
Trained on the same emails that have generated over $10M for our clients. Plus the master prompt we engineered to clone their buyer psychology.
I've tested every AI model for cold email. ChatGPT. Gemini. Grok. They all produce okay copy. But okay doesn't get replies.
Claude Code is the first one that changed that. It doesn't come off as AI. It comes off as your best AE on a good day.
How it works:
> Drop in a target website, a LinkedIn URL, or a detailed ICP
> It returns a 3-step outbound sequence
> Fully optimised for Instantly
> Under 45 seconds, start to finish
It feels conversational. Opens strong. Ready to launch in your campaigns.
Most people are still prompting ChatGPT to "write a cold email."
This is what running 7-figure outbound in the background actually looks like.
Want the Skills Folder, the master prompt, and the full system?
→ Like this post and follow me
→ Comment "EMAIL" and I'll send you the link.

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I put the entire Claude Code GTM Engineering Playbook into ONE Notion doc.
8 sections. No fluff.
- How to get set up correctly from day one: Pro plan, terminal install across Mac, Linux, and Windows, GUI install via Antigravity or VS Code, and bypass permissions mode
- What to put in your project brain file, what to leave out, and how to get Claude to update it automatically when it keeps making the same mistake
- How to run plan mode step by step and when to skip it for simple tasks
- How to build a skill file from scratch, fix one that keeps failing, and install 5 GTM skills worth building first: lead scraping, email labeling, proposal generation, outbound sequence writing, and client onboarding
- MCP install process, token cost checks after every install, the best MCPs for GTM work, and how to cut token usage by 50 to 100x by converting MCPs into skills
- Sub-agents and agent teams: the 3 cases where they earn their cost, reliability math for parallel runs, and how to enable parallel variant exploration
- What is eating your context before you type anything, how to use /compact and /clear correctly, and model selection for parent vs sub-agents
- Modal deployment: any skill as a live URL in under 2 minutes, form interface setup, and connection to n8n, Make, or Zapier
This is the setup I would have KILLED for before spending months piecing together how to actually get productive in Claude Code from documentation, YouTube tutorials, and scattered GitHub threads.
Like + comment "CODE" and I'll send it over
(must be connected for priority access)

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Most companies will hire a "GTM Engineer" just to automate some cold emails.
In reality, the GTM engineer was designed to:
• Fully embrace being systems/tech leaders for the revenue org.
• Have the technical proficiency of RevOps.
• Apply that proficiency to actual sales/marketing experiments.
There is a lot of buzz and snake oil around this title.
BUT…
If you have these skills, you’ll be extremely valuable to a lot of companies for the next few years.
I just put together a full cheat sheet going over how I'd go from 0 → GTME👇
1. Strategy & Plays
2. Data Aggregation
3. Data Enrichment
4. Data Activation
5. KPIs
6. Responsibilities
7. Books To Read
8. Best Tools
Want the high resolution of it?
Comment “GTME”
And I’ll DM it to you.
(must be following)

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Clay’s new pricing is probably my fault. We were paying $314 a month, but using (based on their new model) $214,087.50 worth of Clay a WEEK. Here’s the story:
A year ago Clay's head of product hopped on a call with me.
I told him we were hitting their platform 17.3 million times per week.
Almost all custom events (i.e. HTTPs)
I remember his response being something close to "Holy shit, I think you are the largest user of Clay"
I said yeah that doesn't surprise me.
But then it also came up that we were only paying $3,769 a year.
We talked about HTTPs, custom integrations, how we were basically using Clay as a giant API orchestration layer.
I knew his wheels were turning.
If you saw my last post, you know we eventually replaced Clay entirely with a $200/mo Claude Code subscription. 272,000 leads per second vs Clay's 27 hours for the same volume.
But before we left, we were the perfect case study for why Clay's old pricing was broken.
$314/mo for 17.3 million weekly, for what they now call ‘actions’.
Run the math. We were paying $0.00001815 per action.
Clay announced their new pricing structure. They split everything into Data Credits and ‘Actions.’
Actions are HTTPs, custom integrations, API calls. The exact things we were doing 17.3 million times a week.
The new price per action credit works out to about 1.24 cents each. A 681% price increase for us
I know you might say, "But Clay is letting people stay on the old pricing if they want," and I hear you
but
I also don't know how it makes me feel that someone brand new would have to pay $856,350 per month to get the same advantages I had when I was starting out only 3 years ago.
I'm not saying that one call caused the entire restructuring.
But I am saying their head of product learned that day that someone was running 17 million HTTPs a week for the price of a nice dinner.
And now every HTTP costs 1.24 cents.
anyways
For the last year, we've been trying to figure out how to get off of our dependency on Clay.
That was until Cursor / Claude Code / Codex came out
My VP of Growth, @James, who doesnt know how to write a single line of code, touched Claude Code for the first time
And three weeks later he replaced Clay for us
We could process 272k rows per second now for the cost of a Claude Code sub
My last post was about that system
Then after that post, Clay announces new pricing that specifically monetizes the exact thing we were doing at a massive scale.
Coincidence? Maybe.
But
I may owe everyone using Clay an apology
If your Clay bill just went up, you can probably blame me for that one. Sorry!
I put together a system blueprint of what I did to replace Clay for myself -- every tool, the tech stack, a Clay vs custom comparison, and a 6-step playbook for building your own. Plus a video walkthrough where I show you the live system and how each tool actually works.
Reply CODE below and I'll DM it to you.
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We spent hundreds of hours building Claude Code skills for our $7M ARR GTM agency (and we're giving them away for free)
- ICP research
- signal scoring
- cold email writing
- sales intelligence
- campaign intelligence.
These run inside every system we build for 70+ B2B clients.
Reply "Claude Code" and I'll send you the Github repo with everything.
GIF
English

I started sending cold emails in 2019.
Since then:
- I helped scale a company to 9 figures
- I scaled my agency to 80k/mo in under 4 months
- I booked calls with Tesla, Google, the NFL, the UFC, & more
I packaged my entire outbound system into a 37-page masterclass.
Comment "EMAIL" and I'll DM it to you.
(must be following)
PS
RT this and I'll prioritize your DM
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cold email is a $1M/year MONEY PRINTER for any B2B business that needs clients
took me 4 hours to put together 43 pages of EVERYTHING i know
- the scripts that book calls
- untapped lead sources
- the full infrastructure setup
- 2026 deliverability guide
after sending 1,000,000+ emails and booking 3,000+ calls i'm giving it all away for free
like + comment "BLUEPRINT" and i'll send it over
(must follow + RT for priority access)
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@UpOnlyTV should premier the season with a crypto raid on twitch with the 2025 main characters as guests. find a new musician and everyone can send them crypto like back in the day
this industry may need to lead with spirit for the bull market to rip
donate 85k+ or bear market
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@stephsmithio Offroading and sandboarding in the desert will give you incredible views
English

Hilarious start to tonight’s Chinese standup set.
Comedian before me tells a long story about a Turkish skydiving instructor named Jack.
As I hop on stage, a woman in the crowd goes “Oh look he’s Turkish”, everyone hears it and laughs. So I start with “What’s up everybody, I’m Jack!”
I love doing standup in China. Show #85 ✅
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