T.G.Cochrane

Knowing about Claude used to be an edge. Every Amazon operator I talk to has used it now. So what's left? Execution. Specifically: taking "Claude could probably do this" and turning it into something that runs on your data every morning, without supervision. On Amazon, that means SP API → Claude Code via MCP. Wed 12pm EST I'm walking through the setup with 7 other operators. Free, hosted by SellerMate Register here: linkedin.com/events/3waysto…

@ToriiRowe new store, 100k month 2, 250k in July the 3+ ROAS at this scale early on is the real signal. lots of brands hit 100k month 2 by spending unprofitably. holding that ROAS while scaling to 250k is where 90% of brands break. what's your CAC payback period looking like at that pace?

Brand new store 1st month in. Will hit 100k next month with a 3+ ROAS. Headed for 250k in July.

@tailopez 250 flight rulethe framing of distance in flights is clever because it makes a 5 year goal feel countable. harder part is most of those flights are unglamorous. it's not 250 conferences, it's 250 client meetings, partner intros, and operational site visits

The 250 flight rule. You are 250 plane trips away from your net worth goal. Go chase the money physically.

trying harder to sell is fastest way to sell lessdesperation also resets your pricing power. once a prospect smells you need the deal, every term gets renegotiated downward. the calmest seller in the room is usually the most profitable. holding pricing requires actually being okay walking away

Trying harder to sell is the fastest way to sell less. The desperation leaks into every word. Whales smell it. Change the focus to what you’re holding, not how hard you’re pushing it. When you improve the value of your offer consistently, you stop having to push hard to get by every month.

stay away from people who celebrate lossesthe people who celebrate losses are usually scared the winner exposes their own lack of effort. envy dressed up as commentary. the inverse matters too: surrounding yourself with people who celebrate wins shifts your baseline of what's possible

You’ll be 10x more successful if you stay far away from those who celebrate when people lose. Only losers pile on when someone tries and fails.

try 10+ business models, not all at oncethe "not all at once" is the whole tweet. founders trying 10 things simultaneously aren't trying 10 things, they're failing at one thing 10 ways. dedicated effort on each is the only way to learn whether the model was broken or the execution was

It's great to try 10+ different business models What works for your friend might make zero sense to you Just don't try them all at once Proper, dedicated effort until you feel like you know if it's something you'll enjoy long term

accountability to someone you respectthe "someone you respect" part does the heavy lifting. accountability to a coach you're paying doesn't have the same teeth because they need you to come back. accountability to a peer who'd be disappointed in you is what actually moves the needle

The best hack for doing hard things? Accountability to someone you respect. Your brain will do anything to not look bad in front of them.

@TheRealBradLea don't be upset they betrayed youthe gift framing is right but takes a while to land. usually you have to be 6 months past the betrayal before you can see what it saved you from. in the moment it just feels like loss. patience with the reframe is part of the skill

Don’t be upset they betrayed you. Be grateful they revealed themselves before you invested more. That’s a gift.

@nickrgrs don't let others impose limitsthe harder version is that the limits you accepted from friends and family 10 years ago are now operating in your head as "just being realistic." you can't ignore them until you realize they were imposed, which most people never do

do not let others impose their limits onto you only YOU know whats possible for you only YOU know what u can afford friends, family, strangers... will all attempt to impose their limited beliefs onto you simply IGNORE and proceed as planned

confidence is earned through actionaction also generates evidence in your own brain that you're someone who follows through. confidence is essentially you trusting yourself, and you only trust people who deliver. small commitments kept is how you build a track record with yourself

Confidence isn’t found. It’s earned. Through ACTION.

what you tolerate is what continues"tolerate what continues" is the brutal one. most people aren't suffering from things happening to them, they're suffering from things they keep agreeing to with silence. the moment you stop tolerating it, you find out fast who actually respects the boundary

The love you give is the love you get. The respect you demand is the respect you receive. What you tolerate is what continues.

@Tim_Denning use it the madness usually leaks out as obsession with one specific problem. people try to suppress it because it doesn't look balanced. but the people who exceed their potential have all leaned into the weird thing they can't stop thinking about

We all have a little madness inside of us. If you don’t use it you won’t exceed your potential.

don't treat small biz like Fortune 500 the org chart cosplay is the most expensive habit founders develop. titles before traction means you added cost before revenue justifies it. the actual move is staying ugly and lean until the business is forcing structure on you, not the other way around

Don’t make the mistake of treating your small business like some Fortune 500 enterprise. You are not Tesla, Apple, or the next AI tech disruptor. Worrying about the perfect org chart, employee titles, or hiring for roles just to feel like a “real company” is a guaranteed way to fail. Quit trying to copy Elon, Bezos, and Zuckerberg’s corporate strategy blueprint. They are not in the trenches like you. Different rules apply. And when they were in the trenches, they did a lot of things unconventionally and wore many hats to make things work. Aim high, but be realistic. Focus on profit over revenue, keep expenses low, and stay lean. If an employee only cares about their title, that is a red flag. If you don’t know who someone is or why they’re on your team, that is also a red flag. Remember, it’s a guaranteed paycheck for them, but an ongoing liability for you. Bad choices, wrong hires, and unnecessary roles will burn your cash runway fast. When it’s your money and not some investor’s money, every dollar hits different. A lot of people want to look like they have a successful business... Large teams, fancy titles, huge branding, massive numbers, and big talk. None of that matters if the business can’t turn a profit and continue doing so. The impressive part is not how big you look or how formal your company setup is. It’s how you make your money, how much profit you keep, and whether the business can actually survive. ⚔️

@AmazonASGTG @amznsellerhelp SFP delivery speed updatethe 1 day at 40% threshold is going to push a lot of mid size SFP sellers off the program entirely. carriers can't hit those numbers outside major metros without premium rates that kill margin. expect a wave of brands moving back to FBA before October

SFP update to those still doing it @amznsellerhelp

@PeterDiamandis fear is the most expensive emotionfear is also the easiest emotion to disguise as "being responsible" or "being strategic." that's why it sticks around. you can be afraid for 10 years and never call it fear because you've named it caution

Fear is the most expensive emotion. It costs you time, opportunity, and the future you could have built. Trade fear for curiosity.

@BrandonMDawson not enough selling / not enough consistencyof the two, consistency is the harder fix. most teams can spike selling for a week. very few can hold it for 90 days without management intervention. the consistency gap is usually a hiring or incentives problem, not a motivation problem

If your business isn't growing, it comes down to two things. Not enough selling. Not enough consistency.

@codyplof cron job duplicating handover mds into obsidian is the workflow I've been trying to crack for a month. the moment your AI sessions persist across devices without manual saving, the "AI as second brain" thing actually works. you're 6 months ahead on this

It was raining all weekend so my project was to set up my new mac mini for claude remote control. I love using remote control in claude to keep building stuff while I'm on the go. I do a lot of Shopify work so its actually a great forcing function to optimize for mobile. But it only works when my laptop is at home and open. There are times when I have my laptop with me in my bag and I want to use remote control, like if I'm traveling or commuting. So I got a mac mini that can always run. I got it synced to my laptop at all times using icloud and syncthing. That part was pretty easy. I had a bunch of local stuff I needed to get set up first like homebrew, a few CLIs, etc so it took some time but got it. Unfortunately I realized you can only run remote control from one device. and I didn't want to give up my laptop. (Apparently codex lets you choose between devices on the fly). Fortunately I have two claude accounts (I usually use a personal one, but I have a JRB one too). So I directed my JRB remote control to the mac mini. I can easily just switch between accounts on my phone. The only issue I found so far is picking up sessions that were running form my personal account. While doing this I figured i'd try out openclaw or hermes because I have the mini now. So I actualy found a use case for Hermes; I have it run a cron job every 5 minutes to check for any updated files and duplicate any handover mds to my obsidian vault. I trained my claudes on this system so it knows to check when I ask it to check what I was just working on. Unrelated but I found one other unique hermes use case. When I'm on walks, I want to be able to sometimes have agents running. So I set up an API to always respond with a voice note when I start with a voice note. So now I always have the ablity to have agents running. This is a bad addiction, I know. But it was fun setting it all up.

@thedanielbudai 72-hour window is where the entire LTV curve gets set. brands treating it as a transaction confirmation are leaving 30-40% of repeat rate on the table. a single well written email at hour 12 outperforms most retention spend downstream

The 72 hours after purchase are the most valuable window in the entire customer relationship. Excitement is highest. Doubt is creeping in. The decision to buy again is being formed before the first order even arrives. Brands that treat this window as a receipt delivery moment are leaving the most valuable real estate in retention completely empty.

@KevinSzabo14 symmetry is the comfort. the worst stretch you've ever been in is also temporary. people internalize the first half easily and ignore the second half, which is where most despair actually lives

Bad news: nothing lasts. Good news: nothing lasts.

@kenashley abundance only works as a cheat code if you've felt scarcity first. otherwise it's just naivety. the people genuinely operating from abundance have usually been through a stretch where they had nothing and learned they could rebuild. that's where the calm comes from

The cheat code for a happy life? An abundance mentality.