THE TOY BOOK ®

Wackadoo! @bbcstudios and @moosetoys_shop renew its global licensing partnership for 'Bluey.' #bluey #toys #licensing toybook.com/moose-toys-blu…

Calling all HUNTR/X fans! Kayou is launching new trading cards inspired by 'KPop Demon Hunters.' #kpopdemonhunters #kayou #tradingcards toybook.com/kpop-demon-hun…

Get ready for F.U.N. at Licensing Expo next week! toybook.com/f-u-n-heads-po… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

Just in time for the beloved bunny's 125th birthday, @CPLG_hq and @LicensePenguin are launching a wide range of products inspired by @PeterRabbit. 🌷 #licensingexpo #toyindustry bit.ly/4dNCxNF

Chase Cards are entering the licensed trading card scene from @Casetify. toybook.com/casetify-tradi…

Strengthening its licensing team, @GoliathGamesUS appoints Emma Weber as vice president of global licensing, and Casey Liu as licensing and inventor relations manager. #licensing #goliath #gaming toybook.com/goliath-licens…

🤘 @MotleyCrue and EPOCH COMPANY, LTD. are releasing a line of trading cards thanks to a new deal inked by @GlobalMerch Services. toybook.com/motley-crue-ep… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

Industry veteran Joe Lawandus is joining @Moose_Toys as Chief Brand Officer, kicking off a broader round of hires and promotions across the organization. 📘 #toyindustry #toynews bit.ly/3Pl7LTO

As the @Hot_Wheels Legends Tour kicks into high gear, event sponsor @DrinkAriZona is bringing flavors and fashion to the fast lane. 🔥 🛞 @Mattel #hotwheelslegendstour #toynews bit.ly/48Vn2S3

The Seattle-based tabletop game studio is kicking off its grand debut with a new consumer brand: Hall Party Games. #hallpartygames #tabletopgaming #tiffanysongbird toybook.com/the-office-of-…

📓 @Tomy_Toy is on a mission to conquer Canada, and it’s enlisting Kroeger Marketing to lead the charge. #tomy #toyindustry bit.ly/4uFAv8U

Combining conservation with consumer products, @NationalParkFdn is teaming up with new partners to create licensed products that help support the @NatlParkService. 🌿 #nationalparks #toynews bit.ly/3OZ9X3t

Digital Marketing Veteran Daniel Pahl has officially acquired @rydertoys. #rideons #acquisition #rydertoys toybook.com/ryder-toys-dan…

A decade after @reallolsurprise kicked off the mystery-box craze, @MGAEnt is launching an all-new line of collectibles to unbox. 🎀 🎶 #lolsurprise #toynews bit.ly/4u3kcTr

These digital characters are coming to the toy aisles! @SpinMaster and @supercell join forces to create a new toy line inspired by Clash of Clans, Clash Royale, and Brawl Stars. #mobileapps #toys #supercell toybook.com/spin-master-su…

💰@OriginalFunko reported Q1 earnings that showed positive momentum in its turnaround efforts. Stay on the #pulseofplay with details... toybook.com/funko-q1-2026-… #Toys #ToyIndustry #ToyNews #ToyCommunity #Licensing #Entertainment #Retail

There’s a storm brewing in @wizards_magic, and fairytales are in the forecast. 📗 @Wizards @Hasbro #magicthegathering #secretlair bit.ly/4eAiVyn

May is Teacher Appreciation Month, and @Hasbro is spreading joy with a national campaign that gives back and provides resources for educators. #toynews #teacherappreciation toybook.com/hasbro-teacher…

Visit Stand U188 at Licensing Expo to celebrates Shrek's 25th anniversary with Universal Products & Experiences (@UniversalPics) #shrek #shrek5 #licensingexpo toybook.com/shrek-licensin…

In a new strategic partnership, Wyncor and OuiDo! Productions will develop and produce two original animated series. #animatedseries #partnership #tvshows toybook.com/wyncor-ouido-n…