Alex Vech

$150,000/month from a calorie counter with 31 onboarding steps... Fitia makes you build your ENTIRE meal plan before you ever see a price. by the time the paywall hits, leaving feels like throwing away an hour of work. and it works. - drops you straight into goal selection - branches the onboarding based on your intent, meal plan vs food tracking. you only see what's relevant to YOU - standard biometric questions first to build clicking momentum - pick a "dietary tribe.” now you're emotionally attached - interrupts the flow with your exact calorie target and a weight-loss graph. the MATH shown before the price - then it gets granular. pick your proteins, carbs, fats, recipes. a massive visual grid - by now you've basically built your grocery list pixel by pixel - push notification prompt drops at the exact moment you're thinking about meal timing - THEN it asks you to create an account. highest friction at highest investment - paywall is a carousel showing every premium feature - "150,000 five-star reviews" badge, user testimonials and countdown timer anchored to the BOTTOM of the carousel slide - decoy pricing: family $89.99/yr, individual $59.99/yr ($5/mo), monthly $19.99/mo. the math only works one way. - trial tied ONLY to yearly plan - 3-day trial shown as a vertical timeline. "today → reminder → billing starts." fear of accidental charges neutralized - Premium member celebration. makes the purchase feel like an achievement, not an expense - attribution survey AFTER payment, not before. smart. post-purchase you're in a good mood - trial reminder. trial anxiety neutralized AND it's a second push notification opt-in disguised as a favor - instant family plan upsell. the individual buyer just became a distribution channel - "let's plan your first week." day-1 habit activation before the trial clock even matters

@Geekvineeth yeah they barely do. wild category

@VechAlex woah, interesting, will need to check. I didn't know fax machines existed anymore !

Almost no one owns a physical fax machine anymore. Yet, these iOS Fax apps are quietly pulling in $20k - $1M/mo. • Target users in a state of high urgency • 0 complex features • 0 learning curve • 100% reliant on bureaucratic friction Just monetize inconvenience. Solve a painful, high-anxiety bottleneck, and charge a premium to remove it.

looking for more apps printing money? screensdesign.com tracks thousands of them, revenue, installs, and full app flows

if you're building an app, our library has hundreds of onboarding and paywall recordings to study. that's where these breakdowns come from screensdesign.com

a habit tracker making $250K/mo... not a meditation app. not a fitness app. a habit tracker that plays like an RPG. 56 onboarding steps. and people love it. - social proof before anything: "1M+ installs." account created before you even realize you're in a 50+ step questionnaire - asks you to describe your life satisfaction. then asks WHY you want to reset. now you're emotionally invested - "choose your character." your progress maps to RPG stats: Wisdom, Strength, Discipline - calculates how much time you waste per day and turns it into dollars: "$43,680/year in Potential Return" - the subscription isn't a cost. it's a "financial rescue" - real user stories with before/after photos. proof this works - "Vow" sequence. intense questions. ends with a sustained FINGERPRINT HOLD on screen. not a tap. a hold. physical commitment manufactured - iOS rating prompt hits at peak inspiration. reviews farmed perfectly - 30 min countdown + "Claim Limited Discount" screen BEFORE the paywall - paywall: $17.99/mo as a decoy. $69.99/year shown as $5.83/mo. pre-selected - close the paywall? retro gift card animation. drops you into $39.99/year one-time offer 56 steps and every single one is designed to make you feel like quitting isn't an option. study this.

@JoPetric it works in some niches, like dieting

@VechAlex Really cool idea. But I don't understand this opsession with these huge onboardings...did someone actually proved that they increase the conversion that much? I am the first who would never finish even half of that 61-steps onboarding.

@VechAlex People don’t remember streak counters. They remember losing the character they were trying to protect

Forest made $15M growing a tree when you focus. kill the tree = guilt. guilt = productivity. nobody made the version where the consequence is VISUAL and IMMEDIATE. the app: your day is a Mario level. each task is a platform. do it → jump. skip it → the gap widens. your character is standing on the edge. staring at you. waiting. miss 3 and he falls. Completed every task 'cause I refuse to let him fall.

@kevgeny23 good catch mate!

@VechAlex 👀

Imagine making $250,000/mo from a gym app that ranks your progress like a video game. Liftoff made fitness an RPG. 61 onboarding steps, you build a custom avatar, complete quests, and rank up against other lifters. Onboarding: - Elephant mascot, Jymbo, in a sweatband guides the entire onboarding - RPG-style muscle rankings. each muscle group gets a tier. competitive progression. - avatar customization mid-funnel. "make it your own!" identity invested before the paywall - "tap and hold Jymbo to commit" replaces the standard next button. sustained physical touch - rating prompt sneaked over the "generating custom plan" screen Paywall - screen 1: your anatomical muscle map + a ranking badge. "BRONZE II." not a feature list - screen 2: "when works best for you?" choose your own trial reminder: 2 or 3 days before. trust first - screen 3: billing timeline. and a PAID $2.99 "30-Day Trial" sitting next to a FREE 7-day trial - the paid trial makes free look irresistible. but the free trial locks into $79.99/year - post-purchase: pro feature hype-reel to kill buyer's remorse Post Paywall: - account creation delayed until AFTER Apple Pay. 50+ screens without signing up - Apple Health sync + Strava integration. ecosystem lock-in - "your first 30 days" timeline: Day 3 Trends, Day 7 Momentum, Day 30 Reflect - Welcome Quest: set pic, add widget, first workout

@BeethKZ @grok get ready for screensdesign agentic, releasing in a few days !!! :) you will do mascots like you've never seen before

@VechAlex @grok como crea la gente esos muñecos como si fueran el personaje de la app (el elefante) en movimiento y con animaciones

If you're building an app, screensdesign.com has hundreds of onboarding and paywall recordings to study. that's where these breakdowns come from.

Funny how we have our own bubbles so Erikas is in his Shopify apps bubble, my audience and I are in the mobile apps bubble both bubbles experience significant growth, both bubbles show signs of concern both bubbles are not concerned about the other ones

few remember this now but a significant chunk of tech twitter in 2020 made fun of you if you played with gpt3 and considered it something interesting beyond fancy autocomplete. some of these people are still “thought leaders” today

DoorDash gives you points for ordering. nobody gives you trophies for cooking. the app: cook at home → photo proof → unlock a collectible kitchen item. day 1 = a wooden spoon. 7-day streak = a chef's knife. 30 days = a cast iron pan. 100 days = a legendary golden spatula. your kitchen shelf is either a Michelin dream or an empty counter. the shelf shows the truth.

@AOC I'm encouraged that you seem to be changing your position. Initially you said it was impossible to make a billion dollars without resorting to dubious tricks. Now you merely say that billionaires "often" do. Are you now admitting it's possible to make a billion dollars honestly?

Palmer Luckey might be the only billionaire in Silicon Valley willing to say this out loud.

@zzwitz way better than the other 2, but they have less hype in the north american market. we switched from rc to them back in the day.

What's been people's experiences with Adapty? Anything particularly good or bad?