Canal

It's here! Our Creator Commerce catalog 🎉 This limited-edition issue features interviews w/ top creators, shoppable Canal collections, the current state of creators & more. We're mailing 20 issues to celebrate—tag someone perfect for Canal by 7/7, or while copies last 💌

So excited for Superpower to launch @withcanal

Thrilled to announce that @WooCommerce & @withcanal have officially teamed up to launch the Canal for WooCommerce app experience; the first of its kind! Major move in our shared vision for democratized e-commerce across the entire internet. The future of commerce beckons!

Great news! We’re pleased to announce that #WooCommerce is teaming up @WithCanal, the premier all-in-one tool for modern brand partnerships. Visit the official Newsroom to see how this exciting opportunity can help merchants find success faster. 👇 brnw.ch/21wDSPH

Airbnb and… Gwyneth Paltrow? Brand partnerships aren’t just about logos side by side, they’re about stories intertwining. When I heard about Gwyneth Paltrow's recent collab with @airbnb it was clear that this wasn’t just another brand story—it's a narrative shift. Listing her Montecito guest house is one thing. But inviting guests over for dinner? That's Gwyneth laying out a personal invite, taking collaboration to an intimate level. It's bold, unexpected, and genuinely human. It's not about flaunting a luxury lifestyle; it’s about sharing a piece of her world with others. Every brand move can feel calculated or rehearsed, but this partnership feels refreshingly real. It’s less about strategy and more about building trust. A trust that tells brands and influencers: don't just showcase your product, showcase your story. Make it authentic. Make it resonate. Here at Canal, this has us buzzing. We're not just in the game to pair brands. We're here to find those unique narratives, the intertwining stories that truly connect. Gwyneth's move is a nudge, a reminder that real, groundbreaking collaborations should always be about more than just business—it should be about forging genuine connections. The world of brand collabs just got a bit more exciting.

Canal and canals have a lot in common but there are some key differences. We hope these Venn diagrams help reduce confusion.

@vacation_inc @meaganloyst @drinkolipop @fishwife @truffsauce @eatdeux us when the fame gets out of control

@meaganloyst @withcanal @drinkolipop @fishwife @truffsauce @eatdeux We are all very famous now 🍸

we love a @withcanal MAG FEATURE!!!! shakespearean picnic vibes 🧺🍎🐟 feat. some of my fave brands @drinkolipop @fishwife @truffsauce @eatdeux @vacation_inc tbh ✨

@DrunkGirlArt @ShopifySupport love to hear it 🥰 welcome to Canal!

@ShopifySupport @Canal looking forward to working with you! So far easy to set up my end.

What's everyone working on this week?

😘

Today at the Canal headquarters we had our very own alien encounter. An employee was hit by a plasma rifle. She did not survive.

you lose perspective. Instead, when you’re communicating, chose your words and tone in a way that others will respond to positively. At the end of the day, the goal is to create change, not win an argument.

On Being Right: There’s a difference between being right and being effective. Ben told a story about a founder he’d worked with that was often right in his logic, but ineffective in the way he communicated it to his staff. When you’re too focused on whether you’re right…

Last week @a16z cofounder Ben Horowitz spoke to a group of interns in San Francisco, one of our interns attended. Ben shared some mindset-shifting advice, and we’re sharing it with you! 🧵🧵🧵

elon to sfpd rn

Yup.

“no it’s not just another spiked kombucha brand its more of a psychedelic infused spiked kombucha lemonade that we’re hand making at my parents sonoma house.”

Imagine a SWAT team raids your house and they’re all wearing Skims.