Kay | Jr Creative Strategist

Becoming a Creative Strategist Day 1 I’ve been in organic social media marketing for 7 years now and I’m ready for a new challenge. If you’re a social media manager, influencer/ content creator, UGC creator, this role might just be great for you as well especially if you love looking at WHY some things perform and don’t. Lock in, girlies, we’re getting analytical 📊

@prompt_papi Fair

the only AI ad operators worth listening to are the ones whose ads are running on meta this week. if you can't show me a brand check, you can't sell me a course.

@LaurenLabeled I thought I was just a digital hoarder 😂 but now that I’m becoming a creativee strategist I’m like ahhh… that’s why

All the top ad creative strategists have this one habit in common: They are INSANE about saving everything. Data, inspiration, hooks, top-performing ads they created, organic videos that grabbed their attention, direct quotes and comments from the audience

Audience targeting lesson learned on organic social that I’ll be applying to my ads: I created a video about lead generation that ended up being full of men commenting on my breasts Double the pain because I was actually breastfeeding during this time so my breasts were larger than usual I was doing a walking yap video so my breasts were also bouncing I noticed the “bouncing” before posting but didn’t think anything of it (I’m used to a female audience & something like that isn’t a big deal for us) This video ended up reaching a majority male audience who sexualised me in a business video about lead generation I think where audience targeting went wrong is the written hook appeals to men when the audience I want to continue to reach is women Also, I’ve since learned that as a women if you are selling to men, don’t teach. The comments were full of men educating or “correcting” me This is why I don’t target a male audience on my IG but this video accidentally did Valuable lesson learned that I’ll be applying to my ads

@noxecomm - new to creative strategy, not new to social media (come from organic marketing) - mental health & digital products - Primal Trust - eugene schwartz

If you‘re a direct Response Creative Strategist, I need you to answer the following questions. 1. How long have you been in the game for? 2. What’s your favorite niche to work in? 3. What is the biggest brand you’ve worked with? 4. Who is the GOAT of Copywriting in DTC?

@Camicees Skill

I built a custom Claude skill that does 90% of the work for making crochet-style AI ads. It thinks like a creative director. It breaks your script phrase by phrase. It gives you visual options, image prompts, and video prompts -- all in one flow. My team uses it every day on real client accounts. And I'm giving it away for free. Comment "SKILL" below and I'll DM you the link. 👇 (Must be following to receive)

@lorenzo_pravata Skincare

Most skincare are stuck before the creative team is even the bottleneck. After managing $107M+ in Meta ad spend, here's the 5-page playbook for scaling skincare DTC past $1M/month (we used it to take a brand to $12M in 10 months): → The AOV / LTV FLOORS that decide if your CPA can compete → Why women's skincare needs a NEW MECHANISM and men's skincare doesn't → The persona × awareness × angle × format MAP that took one brand from $10M to $30M/year → The 5 ad FORMATS beating Andromeda's entity-ID compression in 2026 → The 90-DAY GUARANTEE mechanic that builds LTV high enough to outbid competitors Like + Comment "SKINCARE" and I'll send you the full 5-page playbook. (Must be following)

@maxxmalist @eptwts AI

this is absolute savage kling + claude code is THE best combo for AI videos right now it lets you create videos that feel disturbingly human at insane speed i finally mastered the formula for creating hyper-realistic AI content and automating the entire process to produce it at scale now i’m sharing it ALL with you here's what you're getting in 2nd guide: - exact prompts structure for UGC/animation/claymation/podcasts - what tool i use to automate it and produce 50+ ads daily RT + reply w/'AI' and i'll send it to you personally (must follow so i can DM)

@theaymanarab course

Last week, over 100 people got access to my agency course that i used to sell for $5,800… for free there were a couple hundred other people that wanted access but the DMs got buried just comment “course” if you want me to send it over (i’ll do it manually, bare with me😂)

@AlessandroLavis loop

cleared ~$214k using a setup like this recently people think scaling comes from better ads it doesn’t it comes from faster iteration this is the whole system - one product - multiple static angles generated with ai - turned into ugc-style videos instantly - pushed across tiktok + meta claude handles hooks + angles everything else gets rendered and launched fast no overthinking funnels no long creative cycles no waiting on anyone just test → read data → double down same structure repeated daily that’s how volume compounds into results rt + comment “loop” and i’ll send the full breakdown (follow for dm)

@lorenzo_pravata AI

GPT Images 2.0 is CRAZY good. I've built a file with some prompts I've tested, with results. Our creative strategists are using these exact prompts for our 7/8-figure clients. Inside the mini-guide: - Examples - Type of requests - Prompts you can test Want a copy? Like + Comment "AI" and I'll send it over ASAP (Must be following)

@AlessandroLavis relief

$80k+/month wellness brands scaling with visuals like this not influencers or talking heads explaining benefits just ai turning internal tension into visible characters neck stiffness, stress buildup, trapped pressure inside body you instantly understand where the problem lives no explanation needed, the visual does everything same structure reused across multiple pain angles tension builds, gets exposed, then released visually one concept turned into dozens of creatives weekly rt + comment “relief” and i’ll send the breakdown (follow for dm)

@AlessandroLavis engine

$120k+/month brands are building ugc machines like this claude analyzing hundreds of winning creatives daily breaking down hooks, pacing, structure, and angles automatically no guessing what works no creative burnout just patterns turned into repeatable systems script → avatar → video → test → iterate dozens of variations generated in hours same winning structure reused across niches that’s how volume replaces “creative genius” rt + comment “engine” and i’ll send the full system (follow for dm)

@linafahizul @amyoder Look at this one. There’s a video version too aimed at stay at home moms

@amyoder ain’t no way

Well well well 👀🤣

@REMARKSIST This unlocked something for me. Thank you!!!

@gabydvj some people are better thinkers through talking, but talkers and need to embrace the old fashioned method of "talk to yourself in a voice note and then type that out"

sorry for harping on this but the problem of “knowing what you want to say but not how to say it” often means you haven’t yet figured out what you want to say. if you turn to an LLM to help organize loose thoughts into prose, you’re outsourcing your cognition to a machine

@RealLifeGold Not always a marketing issue. Sometimes your content reaches people that are not your ideal target audience. They don't get your biz model, and shifting your messaging just to cater to them is pointless because they are likely not going to be customers.

I recognise that I have a marketing issue because people keep asking me if they can buy my dresses.

@harsh_neal @linafahizul True but Lina specifically talks about marketing to women so this content piece is perfect and specific. Surely, you should understand that specific examples that relate to your target audience is better than general principles people know but struggle to apply effectively

@linafahizul I understood what you’re trying to say here with this infographic but this is not fixed with only MOMS imo. This is classic direct response copy new mechanism. So its obvious if u ask any direct response nerd

if you're selling to moms and your copy isn't converting, you're probably stuck in one of two zones. guilt zone: this feels like you're meeting her where she is. but what she hears is "you're failing." moms already carry enough guilt. she closes the tab. forgettable zone: you're so worried about triggering guilt that you sand off all the edges. it's safe. it's also boring. no emotional resonance. she scrolls past without a second thought. the conversion zone is where you agitate the situation without blaming her.

@__Shezi This is why I love when Kim K talks about how she would do anything for fame when she was starting out

Why don’t they ever give advice from the perspective of when they were starting out and they had very little to their names and very much to lose? When they in fact were still desperate?

@dev_manoj_shah Statics

I just vibe coded a static ad generator in Claude Code that creates 100+ Facebook ads in minutes 🤯 One competitor ad + your product photo + your brand kit = dozens of on-brand variations, each targeting a different customer persona. Built 100% in Claude Code. Perfect for DTC brands and agencies who need more statics at scale. The problem: You find a winning ad concept and want to test 20 variations of it. That means briefing a designer, waiting days, getting back 4 options, giving notes, waiting again. Or doing it yourself in Canva for hours. This tool solves it: → Upload any competitor ad as your reference template → Add your product photos and brand kit (colors, fonts, logos) → AI generates 10 customer profiles from your brand research → Pick how many variations you want (10, 20, 30) → Tool generates on-brand ads with persona-specific copy for each one No designer back-and-forth. No Canva templates. No generic "Shop Now" on everything. What you get: → Ads that mirror winning concepts in your brand's voice → Copy targeted to specific customer pain points and personas → Multi-brand/client support with saved brand kits → Reusable customer profiles you build once and generate from forever I recorded a full walkthrough showing exactly how this works, including ALL the prompts I used so you can build it yourself. Want access to all the prompts for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@TechWith_Nova Meta