aaron jack

@juliekennis @Degen_CPA Except the problems are: High cost of living, taxes, dating, weather

@Degen_CPA Hot take: digital nomads are trying to run from their problems

@KastisKastiss @Fabula_Infinita @M_Simonyan Telegram has 1b+ mau

@Fabula_Infinita @M_Simonyan Name one russian software product

"Chinese are very good at technology, but they are not that good at social sciences, versus the Russians, who are not good at technology at all but super good at social scienes." But how can Frau Kallas know without measuring our skull dimensions?

@apralky notes from underground is about exactly this. the heart follows no logic, but leads us where we need to go.

this dostoevsky quote is a massive whitepill if your intuitions are statistically mature btw if he perma grinded like a good boy instead of "idling around" and "making errors" the probability that he'd have died as a noname normie journalist rounds to 1 if you pay attention you'll notice that tail success is always generated by messy emergent functions... all the obvious playstyles that can be grinded out get immediately priced in parallel universe Elon Musk that doesn't crash out every other week and didn't spend half his life hours doomscrolling and instead stuck to a healthy grinder & wellness schedule is probably still clerking out in Toronto at scotiabank or something what I'm trying to say is that the recently emergent consensus that "you always know your optimal protocol" and that the only thing keeping you from success is your inability to stick to it is extremely incorrect... a more correct mentalmodel is as usual the lindy one -- which is that you should just do what you feel like doing and Destiny will reward you as it sees fit (Destiny rly hates optimizers (you can't optimize for complex functions)) it's like Steve Jobs going "mann imagine if I'd gone to Stanford instead of lollygagging and getting high in india... all that time wasted tsk tsk tsk" lil bro you'd be wageslaving at IBM!!!

@ivesparrowai 10/10 post, any thoughts on: 1. effect of review count on CPA 2. effect / strategy for localization (product + in app) have always felt these are extra important with apple ads, I've done pure TT ads til 50+ reviews

So, it's the most complete Apple Ads guide. In the past year, I’ve spent $262,071 on Apple Ads. And here is everything I know. >>> Basic or Advanced? <<< I have no idea why Apple even launched the Basic mode. Sometimes it feels like it’s only there to steal your money. Always. Work. In. Advanced. Mode. No discussion. There are 2 stages when working with Apple Ads: - research stage - scaling stage You can skip the research stage, but only if you have a LOT of money and want to scale fast. Otherwise, don’t skip this step. >>> Research stage <<< The goal here is to identify the best-performing geos and keyword groups. At this stage, I’m actually ignoring the common “best practices” for structuring Apple Ads campaigns. I’ll explain what those are later. You should launch 2 campaigns: Tier 1: UK, Germany, France, Norway, Denmark, Finland, etc. Tier 2: Slovenia, Slovakia, Croatia, Romania, Poland, etc. Optionally, you can make a separate campaign for Greece, Spain, Italy, and Portugal or include these countries in the Tier 2 campaign. The key idea during the research stage is to concentrate your limited budget on as few campaigns as possible. If I had to choose, I’d start with Tier 2 only. What about Latin America, Africa, Southeast Asia and the Middle East? I’d avoid them at first. High population, low GDP per capita, and unstable economies. In many countries, you simply won’t get the right metrics. And the few that do work will require more time and money to find solid keywords. It’s better to come back to these markets only after you’ve fully worked through the Tier 2 countries. For example, in my project I’m focusing on 5 countries with a total population of 80m. The top performers are 3 countries with a combined population of 25m. And only 35% of them have an iPhone. That’s enough for me to spend $20-25k per month. >>> Broad Match vs Exact Match <<< I start with Broad Match and split keywords by thematic groups: one thematic group = one ad group. Example for fitness: - fitness (general) - abs (subcategory) - pilates (subcategory) - nutrition (general) - calorie tracker (subcategory) You get the idea. >>> Should I use a CPA cap? <<< Cool guys use CPA goal. I’ve tried both – still don’t have a strong opinion. Both work. >>> What’s next? <<< 1/ turn off low performers (geos and keywords) 2/ move top-performing geos into separate campaigns By the end of this phase, you should have: 1 campaign = 1 geo, with only the best keyword groups. Your goal is to find countries and keywords angles with the lowest competition and highest ROAS for your app. Time to move on to scaling. >>> Scaling stage <<< Goal: scale top-performing geos. Spend more while maintaining performance. However, we need to completely restructure our campaigns from the research phase. Why? - multiple keywords per ad group = mixed traffic (good + bad) - apple doesn’t distribute impressions evenly across all keywords - you can’t control spend per keyword except by raising bids I’m doing it in two stages as well. >>> Structure for scaling <<< >>> Phase A <<< you’re starting to restructure the campaigns to the following format: 1 campaign – multiple ad groups 1 ad group = 1 exact match keyword Exact Match reduces volume, but it increases relevance and traffic quality. Your goal is to identify the best-performing keywords for your app and eliminate the non-performing ones. I measure keyword performance in two steps: 1. If I spend the first $50 and get no trials and no annual subscriptions – I stop it. 2. If I spend $100 and my CPA (cost / (trials + 1y subs)) is above $20 – I stop it. My personal goal is to keep CPA under $15. But everyone should set their own KPI based on payback targets. If a keyword passes these first KPIs, I then start tracking trial-to-paid conversion and cost of payer metrics. This stage takes more time and budget to evaluate properly. >>> What is scaling? <<< How do you know if you can get more traffic from a specific keyword? Scaling Apple Ads can be done in several ways: 1/ by increasing bids 2/ by launching new countries 3/ by finding new keywords that can bring you positive ROAS 4/ by improving ad relevance I’ve already mentioned launching new countries and keyword research. With keywords, the process is basically endless – it takes a lot of time to fully test all possible keywords in Exact Match. We'll talk about increasing relevance later. Now let’s move on to bids. >>> Bids and SoV <<< So, when should you increase bids? And how do you know when further increases won’t help? a) If there’s no delivery, raise bids b) If you’re already getting spend on a keyword, look at Impression Share This metric shows how much of the available impressions you’re actually capturing for a specific keyword. Your job now is to hit a Share of Voice (SoV) of 70–90% on your top keywords (100% is impossible). Where to check SoV? In Custom Reports. Your Plan is: 1) Identify top-performing keywords 2) Adjust bids to hit 70-90% SoV At some point, you’ll see that only a few ad groups are driving most of the spend. Others stay idle. Which brings us to… >>> Phase B <<< This phase helps with scaling and finding new high-performing keywords. We move from: 1 geo 1 campaign many ad groups 1 keyword per ad group to: 1 geo many campaigns several ad groups per campaign 1 keyword per ad group Why split into multiple campaigns? To bypass the limits Apple imposes on ad group delivery. Ways to group ad groups into separate campaigns: 1) by keyword theme (as explained earlier) 2) by keyword difficulty (based on keyword tool data) 3) by keyword popularity (from tools or Apple Ads itself) You can even go deeper: |___Geo #1 |___Theme #1 |___Difficulty 5–30 |___Difficulty 50–60 |___ Difficulty 60–100 |___Theme #2 |___Difficulty 5–30 |___Difficulty 50–60 |___Difficulty 60–100 >>> Phase C <<< Thought Phase B was complex? hold my beer. Apple doesn’t give delivery to all ad groups within a campaign. Same problem as with keywords in an ad group. So we go deeper. We take all the non-spending ad groups and move them to separate campaigns. Each campaign enters its own auction and finally gets traffic. The process: Main campaign → pull out ad groups with 0 spend → place in a new campaign → wait for traffic → repeat until every keyword gets impressions Yes, it’s exhausting. Yes, it creates campaign chaos. And yes, it’s the only way to ensure all keywords get a shot. At least, I haven’t found a better way. You should aim for the following structure: |___Geo #1 |___Campaign #1 |___adgroup |___[keyword] |___Campaign #2 |___adgroup |___[keyword] etc. >>> What is ad relevance, and how can it help you scale campaigns? <<< Ad relevance in Apple Ads is how well your ad matches the user’s search intent. The closer the match, the more Apple favors your ad in auctions – and the cheaper your traffic becomes. In Apple Ads, you can link specific keywords to custom App Store pages. You can customize screenshots and text. Example: If your fitness app includes a calorie tracker, then for keywords like “calorie counter” show a custom page where the first screenshot highlights the calorie tracker. Yes, it’s time-consuming. But for proven keywords, this can boost IPM (Installs Per Mille) and let you spend more on them. Totally worth it. >>> How to measure Apple Ads Performance? <<< There are many metrics, but only one that really matters: ROAS. Not CPC. Not CPI. Only ROAS. To track it, use an MMP: RevenueCat (yes, not an MMP, but it works), Appsflyer, Adjust, Singular, anything that lets you attribute revenue down to campaign/ad group/keyword. This is mandatory. Not optional. Other important metrics: SOV – aim for 70–90% IPM (installs per 1000 impressions) – target 100+ CR (Tap) – 60–90%+ >>> Tools for Apple Ads automation <<< They exist. That’s all I’ll say for now. What annoys me in most of them? Their pricing model. % of ad spend. Seriously? Back when I was a marketing director, I would’ve loved to get paid % of budget. I’d never have left the job. Anyway – no solid recs yet. Open to suggestions. >>> P. S. <<< That’s everything I know for now. Again – just my personal approach. Might change later. Will keep you posted. And hey, repay me with a repost, like, and follow, deal?

@ErnestoSOFTWARE @ErnestoSOFTWARE - do you think benefits of sign in are worth it? OB completion goes up a lot for me without it.

How to launch an app in 7 days with zero coding skills: Tech stack ✅ ➝ Cursor: coding ➝ Xcode: launching ➝ Firebase: database ➝ Superwall: paywall Here’s the split👇🏼 Day 1 - Pick a pain to solve Day 2 - Build app loop Day 3 - build auth and sign in Day 4 - build onboarding and database Day 5 - add paywall and polish Day 6 - Polish more Day 7 - Final details and launch

@StewartLynch @FloWritesCode making it non-critical, with ios26+ conditionals is the way same for foundational models (fallback api calls)

@FloWritesCode The problem is, that it in the big picture of things, there are a relatively few number of devices that will support it. Only 15 Pro and newer

iOS 26 public release is less than two months out. Did you start working on your app updates? Most of my apps will support liquid glass without too many changes, but the FoundationModels APIs are most interesting to me.

@mariosaputra @RevenueCat The price, and not "free" needs to be more prominent in the text / page hierarchy. For a 100% pass, put the full yearly price both in the yellow banner and on the subscribe button, then, with superwall or remote configuration you can change it back later.

I used this @RevenueCat paywall and it got rejected with this: "We noticed that one or more of your auto-renewable subscriptions is marketed in the purchase flow in a manner that may mislead or confuse users about the subscription terms or pricing. Specifically: - Your auto-renewable subscription promotes the free trial or introductory period for your subscription more clearly and conspicuously than the billed amount." Now I think the rejection is valid, but how do I fix it if I only have one package? Should I make the font bigger?

@ivesparrowai Many such cases

And that’s not the case. As much as you might want to believe in those wonderful organic stories, the majority of mmr is generated through Meta Ads. The secret lies in 1,500 tested creatives and 150 active ones, not in a handful of TikTok accounts.

@itseneff Let’s goo 🔌

Derive Pro is a serious upgrade that is more than a facelift, we now have: - Market leading portfolio margin + cross margin - High performance Rust CLOB - Native RFQ - 1-year options - 20+ perp listings Forget decentralized Nasdaq, we're building the onchain CME

@gunriva VIRAL

Started her 1 week ago, already making bank This AI influencer gets contacted by hotels, Airbnbs and cosmetic brands for paid promotion It's insane because her videos go viral, and it takes me 10 minutes to generate 5 viral videos Retweet, like and comment “VIRAL” I will send u a guide on how to start (must follow)

@JamesEbringer M

Forget building a brand I use AI to drop 500 posts/day in 13 mins No face, no ads, no fluff 100M+ views on autopilot Comment “M” and I’ll DM you the system (must be following)

@LouisDavidPH tiktok pipeline breakdown would pop off

I made $107,787 in May 2025 Glam AI - $104k Books - $0 Chef AI - $7 Chattr - $4 Money Mind - 1$ Ignite - 25$ Stocks - $3.8k

@chizzatto nice list, fwiw you can re-use the same .p8 files for multiple apps in rc / superwall

I made a checklist for myself of the minimum requirements to complete to submit an app to the AppStore so I don't forget stuff or get rejected for basics. *I failed trying to merge 2 screenshots lol pastebin.com/PUeaMUu5

@JamesEbringer M

Forget building a brand I use AI to drop 500 posts/day in 13 mins No face, no ads, no fluff 100M+ views on autopilot Comment “M” and I’ll DM you the system (must be following)

@jakemor @Superwall wordtalk.com/app 😀

📣 share your app! I’ll buy a subscription, give you feedback and leave a review ❤️ (love, @Superwall)

@alexolim_ SLIDE

We've generated over 500k downloads with slideshows ALONE Comment ‘SLIDE’ and I will DM you the slideshow strategy we use to make ANY app go viral 🚀 (must be following to DM)

@jackfriks you can use expo secureStore, then generate a uuid and it will persist across sessions If iOS, you can store the uuid in keychain

i’m wondering if i can make a mobile app without any backend at all all i need is a way for the user to be identified (device id?) and then access can be based on that id and app needs to store basic text inputs is all, so async storage? anyone have examples or docs related

@coldemailchris GTM

This 42-step diagram outlines our entire GTM strategy roadmap we've used to book 1000s of meetings with cold email. It covers everything from: > Optimized Email Infrastructure > Best Deliverability Protocols > Market Research Protocols > Campaign Thesis Creation > Viable Sales Tech > Scoring TAM > Segmenting ICP > Multi-Channel Outreach > Uncovering Message Market Fit > Formulating Outbound Messaging > AI Inbox Management at Scale Like & Comment "GTM" and I'll DM you the diagram.

@mjackson build step is amazing tbh you can render hundreds of static pages from json with Astro tree shake icon libraries instead of downloading svgs list goes on and on

@isthisthingon93 @neilpatel awesome, happy to help / do a 1:1 call if you're up for it.

@aaronjacked @neilpatel Just tried the Creators AI program Aaron. Real smooth interface. Almost seems too good to be true. I work for a USA marketing agency and we hire a lot of influencers. We're interested, providing it works as advertised. I'll DM you

Does paying celebrities to promote your product generate a positive ROI? Influencer marketing doesn’t work the way most people think. The bigger the influencer, the more expensive it is, the less flexible they are, and the harder it is to generate a positive ROI. Smaller influencers tend to be more profitable, but you need to recruit them in quantity and have someone dedicated to managing the efforts. Check out the stats from 46 campaigns involving 2808 influencers.