Ad Nauseum

Ad Nauseum Epoisode 20 - Ad Weak Special x.com/i/broadcasts/1…

Possibly our most stacked episode yet. -Brian O'Kelley @bokelley CEO of @Scope3 and founder of @AppNexus -Sam Bloom the Head of Partnerships @pmgworldwide -Santi Pochat @sapochat VP of Brand + AI @Lenovo On the Docket: -AppLovin Probed by the SEC -Microsoft + Amazon expanding their relationship -Paramount Acquires the @TheFP -Much much more And don’t forget: live voting is open during the show. You decide the winner. Thursday | 4PM EST Proudly sponsored by RevOptimal

Are we all just buying theater? Lee Elliott dropped the uncomfortable truth on this week's Ad Nauseum, most ‘audience targeting’ isn’t about performance, it’s about looking good on a slide. Shoe intenders, Highline Moms, Late Night Munchies Orderers... You want to hear this take!

Ad Nauseum Episode 19 - You Me & Oh Look A New SSP x.com/i/broadcasts/1…

Q4 kicks off tomorrow with a stacked Ad Nauseum panel that promises no shortage of hot takes and spicy soundbites. @Myles_Younger – @UofDigital Saleah Blancaflor – Fast Company Lee Elliott – Left Hand Math We’ll be debating the week’s biggest stories in media and ad tech: - OpenAI building its own ad infrastructure – a revolution or a trust nightmare? - Havas + Horizon Media $20B joint venture - The Trade Desk's overhaul of its data marketplace - vibe.co $50M raise - Amazon + Spotify Partnership Showdown Topic: Google's “Web Is in Decline” defense vs. Jeff Green's “Open Internet” push And don’t forget: live voting is open during the show. You decide the winner. Thursday | 4PM EST YouTube Stram Link: lnkd.in/giDTEwW6 Proudly sponsored by RevOptimal

We are STOKED to announce our title sponsor for October and November RevOptimal. What an amazing partnership for Ad Nauseum, and we are excited to be able to share great industry expertise with a side of comedy. RevOptimal is an audience and data partner for agencies and brands looking to reach real humans through syndicated and custom audiences. Their identity graph holistically combines B2B and consumer data, allowing media teams to leverage a complete individual profile. This identity-first approach powers audiences that deliver scale, accuracy, and campaign-specific targeting. Find out more and check out their special Ad Nauseum offer here: lnkd.in/gaXFK-hp And best of all, they are run by some of the best in the business. Thank you to Austin Day, Eric Slone and Rick R. for joining in the fun. We look forward to a great partnership!

This week’s Ad Nauseum champion Veronica Ripson brought the spice and stirred the pot on AI-generated creative. Efficiency vs. emotion: is the speed of AI ads worth losing that human spark? Veronica shares why many big brands are still holding back and why human storytellers aren’t going anywhere. Sponsored by @UofDigital

Outcomes are garbage! Marc Guldimann, CEO of @AdelaideMetrics, lit up yesterday’s Ad Nauseum with a blunt warning for marketers chasing platform-sold “outcomes.” His take: when you let a platform “deliver outcomes” for you, you’re essentially handing over your core reason for existence, and training that platform to outbid you with your own data. Catch the full clip to hear Marc break down why buying outcomes is a trap.

Ad Nauseum Episode 18 - This Is A Comedy Show x.com/i/broadcasts/1…

This week on Ad Nauseum, we’re diving into six of the headlines shaking the industry. Here’s what’s on the docket: - The Trade Desk's Kokai overhaul - Google + Criteo teaming up to bring retail media supply into Search Ads 360 - UID2 & AI measurement as The Trade Desk and Acxiom tighten their partnership - Novacap’s $1.9B acquisition of Integral Ad Science and what it signals for the verification market - Humans vs. AI creative—why people still prefer human-made ads - The Jimmy Kimmel pull-off and the question of advertiser responsibility when media bows to government pressure Joining the conversation are 3 new faces, Veronica ("V") Ripson (U of Digital), Mario Diez (PEER39), Marc Guldimann (Adelaide), ready to debate what these moves mean for brands, publishers, and the future of ad tech. Tune in tomorrow live at 4pm EST through the YouTube link below. @AdNauseumPod/streams" target="_blank" rel="nofollow noopener">youtube.com/@AdNauseumPod/…

@airgups23 Appreciate your sponsorship and support and excited to have another member of the @UofDigital team on.

let's goooooooo!

Q4 is almost upon us. What better way to kick it off than with a stacked Ad Nauseum panel. Veronica ("V") Ripson – @UofDigital Marc Guldimann – @AdelaideMetrics Mario Diez – PEER39 We’ll tackle the biggest headlines in ad tech and digital marketing heading into the final quarter of the year. Thursday | 4PM EST Streaming live @ @AdNauseumPod/streams" target="_blank" rel="nofollow noopener">youtube.com/@AdNauseumPod/… Big thanks to @UofDigital for powering the conversation.

Show-level transparency is here, and it’s a game-changer. @IndexExchange + @gracenote are unlocking programmatic buying by the show, not just the network. On last week’s Ad Nauseum, Jeromy broke down why this matters: it opens the door for performance brands, mid-tail advertisers, and even small businesses to target audiences with the precision of knowing exactly which shows their customers watch, because a Duck Dynasty fan isn’t a Scandal fan.

TikTok’s Green Light: Blessing or Burden for Advertisers? This week's now 2 time champion Danny Weisman weighs the upside of TikTok staying live in the U.S., a more stable environment, with the downside of what that stability invites: heavier ad loads and a potential fade of the platform’s original energy. He unpacks why this deal can drive long-term opportunity and erode the very experience that made TikTok so magnetic.

🚨 Tomorrow's Ad Nauseum Panel 🚨 Excited to share our upcoming lineup of heavy hitters and topics of discussion: • @iamheleneparker – Helene Parker Consulting • @EricTilbury_RTB – @Inuvo • Danny Weisman – obsessed media We’ll tackle some of the biggest stories shaping ad tech this week, including: - Magnite’s antitrust suit against Google - Rembrand + Spaceback merger and the rise of AI-powered creative - U.S.–China deal keeping Tik Tok live in the States - Amazon's programmatic audo expansion with SiriusXM - Gracenote & Index Exchange partnership bringing show-level data into the programmatic spotlight Join us for sharp takes, lively debate, and a look at what these moves mean for marketers and media buyers.

NEW: Are midmarket advertisers really happy to be on CTV? Yes, says @UofDigital's @airgups23 on the @adnauseumshow podcast. And that might be helping CPMs. Story below. 👇

Why is CTV still so expensive? On last week’s Ad Nauseum, @airgups23 nailed a big reason: mid-market and long-tail advertisers aren’t as savvy as the enterprise buyers. “Mid-tail and long-tail ad tech can pull 50–70% margins because those advertisers are just happy to see their ad on Roku. They’re writing the check for the bragging rights.” That dynamic keeps CPMs high and margins fat for the platforms. Hear Shiv break it down and explain why this matters for every CTV buyer.

Magnite is bringing simplified CTV buying to the masses after acquiring streamr.ai “They saw a gap and took it,” says this week's champion, @KendraEBarnett. @magnite already powers a huge slice of connected-TV ad supply across platforms like Netflix, Disney, and Roku, and the streamr.ai acquisition is about giving SMBs easier access to that premium inventory. If they execute, it could open the same kind of floodgates SMBs enjoyed when Meta made social buying simple.