Asik
2K posts

Asik
@asikdas
Marketer, ex-Entrepreneur, fitness enthusiast. Feed mostly about marketing, fitness, travel, life improvement & other random interesting topics

Adventure sports in India is just ‘jo hoga dekha jayega’ safety.








Stepped out for a beer with a friend last evening. Bespoke white Indian Cotten crew neck (The Sawyer) and the linen foundation jacket (The Conrad) from @thelayerproject ; pants a really cheap “jeans cloth” pants I got stitched from a Chembur tailor. Added the orange shoes as a way to add color. Perfect for the nippy mumbai Jan weather. I can sleep in this outfit because everything is made to fit. What would you change?














India's luxury capital isn't Bangalore's tech hub or Mumbai's billionaire row, but a 5 sq km diplomatic accident in South Delhi Bangalore has 12,000+ dollar millionaires Mumbai has 92 billionaires Yet 40%+ of India's luxury retail, Hermès, Chanel, Rolex clusters, in just two locations that lies in one place: South Delhi's diplomatic belt It defies every rule of retail economics. Luxury typically follows wealth and depth of consumption, rather than bureaucratic zoning Delhi began with neither In 1953, India designated Chanakyapuri as an area for embassies. The UK got the first pick. The US got the second. Wide avenues. Strict zoning. Zero commercial chaos. Embassies brought diplomats. Diplomats brought international footfall. International footfall attracted exclusivity By 2008, DLF bet on this frozen geography. Emporio opened in Vasant Kunj, 2 km from the diplomatic core. 70 international brands. Armani, Cartier, Dior settled in. Not solely because of wealth, but also because of proximity to power The Chanakya followed in 2018. Opposite the Chanakyapuri Post Office, you can find Hermès' flagship store and North India's only Rolex Boutique. Events for ambassadors became brand strategy Today, South Delhi houses DLF Emporio (170 brands) and The Chanakya (50+ luxury brands), comprising 200+ stores within a 5 sq km area. Due to this oddity, North India holds 40% of India's $10 Bn luxury market No wonder Delhi ranked 1 in luxury spending, ahead of Mumbai Mumbai has wealth, Bangalore has new money, but they lack what 70 years of a diplomatic zoning accident created Artificial scarcity and imported legitimacy powers luxury


















