Blake Thorne

@cpaik Man it’s the “actually” Olympics in the replies here. I majored in journalism in 09 and spent 06-15 in print newsrooms. The mental gymnatics and “actually this makes what I do more important” is the exact thing we said back then. These are all the same arguments it’s bizaare

The End of Software docs.google.com/document/d/103…

@davegerhardt You should connect with @jimmy_daly and do one of the content job opening video interviews he does

We had 100+ candidates apply for a Content Marketing role at Exit Five. Majority of the applicants: - Had no relevant experience in the field - Did not show any results or specific examples - Spent two minutes filling out the application, sprinkled in some jokes and move on The bar is low. You can standout by putting in the work and spending time on an application. But also: this is why outbound (and always thinking about who your dream hires / teammates would be) is always going to be better than casting a wide net via inbound.

this is getting out of hand

@danielcberk @RampCapitalLLC Probably this

@RampCapitalLLC Why did you hit it into the trap?

Can I get a ruling here?

@searchbrat Finally a sober and measured take. So much whining from the “in the arena” crowd on this one.

Humane and Rabbit oversold their first release. You cant dress your product up like it’s an Apple release and then complain when a reviewer tears it apart. It’s your job as a company to manage expectations

Insurance companies love to send physical mail where the outside looks like you're being summoned to a prison sentence, and inside it's like "we added a semicolon to section 4230 in our T&Cs."

@jasonlk 48?!

The 48 Types of VP of Sales -- Make Sure You Hire the Right One! 1⃣ The Evangelist 2⃣ Mr. Make It Repeatable 3⃣ Ms. Go Big 4⃣ Mr. Dashboards And More here:

@NikkevMarshall @stephsmithio You should hear what Stan does in the song “Guilty Conscience” 😂

@stephsmithio Never liked the use of Stan to describe fans given how that song ended 😭

I've had a handful of people confidently email me saying I have a typo on my landing page. It's always "stans" I didn't realize stan was not common internet vernacular???

Just had lunch with the @intercom web design team. Great crew!

DTC in 2014: “If we cut out the distribution middleman and ship direct, and avoid legacy ad channels, we can pass the savings onto customers.” DTC 2024: “If we spend enough on advertising one day we can get into Target!”

Tell GPT to cut out the BS and it does not cut the BS, it just starts serving "youth pastor trying to be edgy"

@theRealDanVCFA @JulieChangRE I would have guessed $3,000,001

Bob Barker’s Hollywood Hill Spanish Colonial Revival is for sale He lived in this home 15 minutes from the Price is Right Studio for over 50 years until his death last year. Just under $3M - the home is largely untouched during his ownership so is considered a fixer upper 4 bedrooms, with 2 optional from what I can gather as Mr Barker converted the downstairs rooms to his library and Emmy display room

@KevinEspiritu @BotanicalSeeds Sunrise Early morning Morning sun Bright and early Safe start Good start Right start

@blakethorne @BotanicalSeeds DTC to shelves

Going to start a fertilizer line. What should I name it? - Ideally 1-2 words - Not cringe - Communicates organic, quality, and performance If I choose your brand/line name, I'll send you $100 of our @BotanicalSeeds as a thank you for the inspo :)

A confusing modern problem for toddlers is: you can touch every screen except the TV.

@eoghan Always thought a killer marketing stunt would be doing a riff on the 24-hour telethon just livestream it

What’s stopping you from using your empty office floors in downtown SF that you can’t lease at any price to build your own film studio?

@JHTScherck And for god sake ATFQ. Its your job to provide context and help leadership see potential land mines, but keep it brief and ATFQ first

@JHTScherck Q: “how’s much traffic do we get?” “What’s the conversion rate?” A: “Well actually it’s more comple-“ Whoosh. You already lost them

If you've worked in search/content for years, it's good to remind yourself that most (non-marketing) execs think of the website as a monolith - and marketing execs likely view performance on a channel or site section basis. When you get too granular with either, you lose them.

Everything ok babe you’ve barely aligned your stakeholders

@bobbypinero 🙋‍♂️

Last week I wrote a 25 page guide: "How to Spreadsheet." It's the 80/20 of how to construct an analysis in a spreadsheet. Properly. Designed for folks who've never had a stint in finance, banking, consulting. 10 years of experience condensed to 25 pages. I think it's pretty good. The plan is to polish it and make it available to any Equals customer. We'll also add to it over time. But if you'd like it, I'll send you a draft copy with the ask that you send me feedback. Reply below and I'll DM you a copy.