bowtiedamazonian

@codyplof Seems like you are super hands on —- how are you empowering them to lead / how are you managing the delegation process?

In the last 5-6 weeks Jones Road has hired 5 new directors, with most of them on the marketing team. Proud of the team we’re building and am excited about our future. AMA anything about hiring or team building.

Super smart move by @mylolatweet to focus on building with partnership as a part of their GTM. Gives the brand incremental revenue (presumably w/o a cash outlay), additional brand equity from the partner, and heightened awareness. Great strategy. mylola.com/collections/lo…

@codyplof @NotZainAgain @M__Operators @AshtonWall Do you measure anything like cost / detail page view or any other leading indicators to gauge success or just CPM?

@NotZainAgain @M__Operators @AshtonWall I wouldn’t dare compare CPMs on purchase optimization versus upper funnel. This is comparing only against upper funnnel media like Meta teach, OOH, and TV

Interesting observation from last nights @M__Operators recording: Influencer seeding efforts have the cheapest year to date CPMs for both JRB and Hexclad. You would have loved the conversation @AshtonWall

@DaveRekuc A combination of 1 & 3 is my preferred method lol

If I'm upset with a brand I can show my displeasure with these escalating actions: - Tell customer service they've let me down - Leave a scathing review online - Click on a branded search ad

@the_alex_d_ Unequivocally true. It drives your conversations, what you watch, what you read and how you think. Want a better life? Get better friends.

Do you think this is true? Had a friend that laughed at me when I said it...

What finally worked? Increasing the price by $200 and offering "Free Shipping"! This way, we are rewarding the customer with something 'free' vs. an additional payment at checkout. What happened? - Conversion % ⬆️ - ROAS ⬆️ - Cart Abandonment ⬇️ Takeaway - keep testing!

We try / test everything possible, new creative, new audiences, nothing works. We finally called time of death on flat rate shipping. Why did this fail? ✔️$200 is a lot of money ✔️It feels like an tax on the customer ✔️Nothing about this makes a customer feel special

Fun experiment at work this week. I'm working with a brand selling high ticket / expensive to ship items and they need to drive profitabiltiy. CEO wants to push $200 flat rate shipping, but the problem is it hasn't worked and their shipping subsidy is blowing up the P&L.

@JohnLeFevre This is excellent advice, allocate your spending to buy yourself time and things that will last.

Expensive But Worth It - In consideration of value over cost 1. You don’t need a Roomba; you need a Rosalina 2. Buy once, cry once. Price is what you pay; value is what you get 4. Never split a check 8. Cheap liquor and wine puts the toxin in intoxication. It’s terrible for you 11. Find a provider of locally-sourced, grass-fed proteins. As I say about the cows from my ranch, “they only have one bad day” 15. If wearing a suit is now a special occasion, make it special. Get a tailor, get in shape before you get measured, and stay that size 18. An expensive watch serves a purpose — presenting yourself as “high-status” is proven to make you more attractive to women 21. Just put your card behind the bar. You’re more handsome and your jokes are funnier 23. Quality sunglasses let women know you appreciate nice things and are responsible enough not to lose them 25. Seed oils are an industrial lubricant. They will kill you, after they make you fat. Upgrade your olive oil 28. $800 Gucci loafers last 5x longer than $300 Cole Haans. Do the math. graze.beehiiv.com/p/expensive-wo…

No matter how good you are at paid ads, its nearly impossible to make it work with an AOV of $20.

@codyplof @hexclad @ChrisWardLondon watch

What's the last purchase you made that blew you away with how good it was? I'll go first. Just used my new pans from @hexclad the last two nights and they're far better than advertised.

@Molson_Hart I read something yesterday that said in order to prove fraud you need to prove intent and that takes a longer time to pull together?

What’s the best explanation for why SBF is neither in jail nor dead?

@BlackLabelAdvsr Lol this isn’t a free speech issue, it’s an issue with Apple’s App Store economic model. Is 30% too high and functioning as an ‘internet tax’, maybe? But it’s across all apps, not just Twitter.

I’ve been an Apple iPhone user for over 10 years. I would be more than willing to switch to another phone if Apple isn’t a fan of free speech anymore and removes Twitter. Also, it begs the question, who controls Apple? It certainly isn’t Tim Cook. Free speech is non-negotiable.

@codyplof IMO as long as you have total control of the experience is DTC. I think Levis’d breaks their financials out this way TBH.

If a company sells online and in their own brick and mortar stores, are they considered Direct To Consumer?

@kunkmoney I do wonder how much that impacted holiday sales and just more margin compression

@bowtiedamazon Doubling down on prime day was a mistake for them in my eyes. When “deals” are too common there is no urgency.

Seems like the deals on Amazon have been a fairly large letdown. I think this is true generally for all e-commerce. How much of this is due to deal fatigue since promotions started much earlier vs. truly less compelling offers?

@BlackLabelAdvsr Our verbiage for this is ‘controlled fauilure’ — how to learn from issues w/o major negative impacts

Normalize allowing your kids to learn “carefully.” Kids need to learn to make calculated risks. If they don’t learn to do this young, they never will as adults.

@BowTiedShrike @bowtiedlamb Lol either hijacked a listing or more likely put a non-relevant item in a slow moving category for a best seller badge. That badge is shown in all search results and can add 25-50% increase in sales.

Cyahvtl managed to get a laser pointer to be the TOP-RANKED item for cage traps. @bowtiedamazon what is the wizardry that let them win at Amazon ranking? @bowtiedlamb, how many ppl do you know who buy a laser pointer as their hunting trap?

@BackstreetB0 @BlackLabelAdvsr Typically don't set a time-bound goal but rather a click-based goal. Good rule of thumb is to measure your conversion against a minimum of 20 clicks. If you have a strong conversion star to optimize bid levels, but if you don't convert, cut bait quickly after that threshold!

@bowtiedamazon @BlackLabelAdvsr Is there a certain timeframe you would allow to see if a KW is converting at each stage of this framework?

The question of how to set up your PPC campaigns for a brand new product launch on Amazon gets brought a lot. Well, you can stop wondering: -1 Manual campaign with 3 ad groups (broad, phrase, exact) -1 Auto -1 Product Targeting -1 Category Targeting -1 Headline Ad