Chris

@rustybrick Had this problem pop-up. Fortunately, third party tools used to review and reply still worked.

New Google Reviews Bug: You Have No Reviews Yet seroundtable.com/google-you-hav…

@RossHudgens @lilyraynyc If everything moves to Google and there's no AI competition, will we see yet another monopoly lawsuit against Google?

“I am betting on Google longterm. Whether we like it or not, Google will be the tool that we all use." - @lilyraynyc “Maybe Anthropic, but I think that Google's just gonna win this thing, and I think that all the cool AI features that we all are enjoying, including Claude Cowork and Claude Code and everything will probably move to Antigravity and Google's own products eventually.” “It's like billions of people use AI Overviews every day, whether they like it or not. And it's just like people just are used to using Google." "So I think my money is on Google winning longterm, even if they're not winning right now.”

@sheeraz @OpenAI So, like Apple.

@OpenAI Just playing catch-up with Anthropic at this point. Disappointing - OpenAI was top dog now they are copying features and passing it off as innovation.

Introducing ChatGPT Work, a new agent in ChatGPT powered by Codex and GPT-5.6. It can take action across your apps and files, stay with a project for hours if needed, and turn a goal into finished work. It’s a whole new way to get work done.

@BrianEDean "Search is a behavior, not a channel." I've been saying a similar thing for the past year. People have always been searching. It's how we do it that's changed over time. From yellow pages, newspapers and libraries to yahoo directories to Google to AI. The quest will continue.

68% of Google searches now end without a click. Not without a click to YOUR site. Without a click to anywhere. That's from Rand Fishkin's latest research at SparkToro. Here are the deets on how fast this has changed: In 2019, about 49% of Google searches ended without a click. In 2024: 60%. So far in 2026: 68%. That's... insanely fast. The main driver? AI Overviews, which now show up on a growing number of SERPs. And when an AI overview shows up, CTR drops by nearly 60%. So is SEO dead for real this time? NOPE! But SEO is changing. Specifically, as Rand puts it: "Search is a behavior, not a channel." (Great quote btw. I wish I had thought of it!) Because people are actually searching MORE than ever. But it's not "google search --> landing page" as much anymore. Instead, they search in Google and read the AI overview. Then, follow up with ChatGPT. Finally, they search on Reddit, YouTube, Amazon. Which means that Google is only PART of SEO now. To succeed at SEO you need to be wherever your customers search for things: LLMs, Google, Amazon, G2, Reddit, YouTube... you get the idea 😛 Full credit to Rand and SparkToro. Worth reading the whole thing. 👍🏻

@lilyraynyc Plot twist, they did this for "transparency" in how they use AI. 😆

Wow

@semrush Will be nice when everyone gets it. All those features rolling out but no idea who gets them or when. Which happens first: I get those new features or my lotto numbers hit? 🤔😆

Google is introducing a new Search Console feature that lets you measure how your content on Instagram, TikTok, X, and YouTube performs in Google Search. For years, social performance and search performance have lived in separate reporting worlds. That's starting to change! Instead of only seeing traffic to your website, you'll also get visibility into how people discover your social content through Google. Why does this matter? Until now, there was no native way to measure how your brand's social content performed in Google Search or Discover. Now, Google is giving marketers first-party data on content they don't actually own. That means you can see which social content earns impressions and clicks in Search 👇

@Maximebj @jeffr0 🤣🤣

@ccjobmk @jeffr0 But the AI datacenters will melt the iceberg just in time to avoid a disaster. 🤣

Next year will be the 10th anniversary of Gutenberg in WordPress. Let that sink in. In the last 9 years, the Gutenberg editor has expanded beyond the post editor to encompass the entire site. Nearly 10 years in, has it been a solid investment/direction for the project?

@FrankMcCar84on @semrush Oh that's a good qualifying question!

@semrush Question: for linked in and Reddit: do posts and threads need to come FROM the business, or is this about mentions OF the business, by anyone? Thank you.

Your website still matters. It’s just no longer the only visibility layer. AI tools cross-check everything – Reddit threads, LinkedIn posts, reviews, third-party mentions – to decide what’s credible. Semrush One tracks SERPs and AI citations, so you see the full picture. social.semrush.com/44Aho5n.

@Maximebj @jeffr0 Sounds like the Titanic headed towards the iceberg.

@jeffr0 It was a good decision but the adoption was (and still is) too slow. It’s going in the right direction though.

@jeffr0 10 years and I still avoid it.

@rustybrick @Jammer_Volts Nice! 😃 I feel like a kid waiting to open his birthday/Christmas presents! 😄

@ccjobmk @Jammer_Volts I now see the AI generative reports for SERoundtable

Google Generative AI controls in Search Console rolling out to some outside of the UK seroundtable.com/google-search-… via @Jammer_Volts

@lilyraynyc Got those "Trust me bro" vibes. 😆

Interesting how so many of these indexing issues (lots of low quality / UGC pages being indexed) happen on Google-owned websites Anyone remember that Google Docs snafu from a few years ago? 😂

@glenngabe Never fear! AI is here to save the day! *said dripping with sarcasm*

They sold some GEO services and have no idea what that means or what they should do. OMG. Be careful out there......

@samigrows @DavidGQuaid So he can take the reservation. He just can't hold the reservation. And really that's the most important part.

@DavidGQuaid He knows how to close but don't know how to deliver

LOLOLOL - You can't make it up The Great Debate SEO v GEO "Hi All, I just sold a client on a small fee for monthly AI visibility work. I’ve been using dataforseo for analysis and tracking prompts but now that I’m tasked with actually improving AI visibility I’m struggling to create a clear work plan. I already do SEO woke so that is covered, but what tactics should I look into implementing?, what platforms would you recommend similar to datafoseo for tracking and strategy work? What really moves the needle if I had to do just 3 things? I’ve pieced together strategies and deliverables based on videos, reddit and other sources, but have not implemented anything yet so would appreciate insights into what moves the needle." reddit.com/r/aeo/comments… cc @harpreetchatha_ @gaganghotra_ @edwardeachday @glenngabe @rustybrick @aleyda @suganthan @RossHudgens @gaetano_nyc @NickLeRoy

@PunxJesus @rohanpaul_ai Hey there AI...

@rohanpaul_ai So, what you’re saying is that we should start charting all of this on a ‘Cliff Clavin Index’.

This study tests how often LLMs invent answers when they should rely only on supplied documents. The problem is that companies often use LLMs to answer questions from documents and they assume document-based LLM systems are safer because the model is given source material. This study shows that no model fully avoided fabrication, because even the best model made up answers 1.19% of the time at 32K context. For strong models, a more normal best-case rate was around 5% to 7%, while the middle model fabricated about 25% of answers to questions about facts that did not exist. Longer context made the problem much worse, and at 200K context every tested model fabricated at least 10% of the time. Shows that hallucination is not just a failure to retrieve the right sentence. A model can be good at finding real facts and still be too willing to answer when the requested fact is absent. ---- Link – arxiv. org/abs/2603.08274 Title: "How Much Do LLMs Hallucinate in Document Q&A Scenarios? A 172-Billion-Token Study Across Temperatures, Context Lengths, and Hardware Platforms"

@glenngabe To be fair, at least DDG let's users actively manage how they want AI to be a part of their search experience. Google? Gotta hack around it.

Welcome to the AI misinformation party DuckDuckGo -> DuckDuckGo, Unable to Resist the Pull of AI, Mistakenly Claims Trump Died of Rabies "It’s one part AI doing a bad job of aggregating information from multiple sources and hallucinating connections and, as Futurism notes, one part coordinated attack by anti-AI activists." gizmodo.com/duckduckgo-una…

@sengineland Would be interesting if they had asked the same 2302 people this question as they did in 2025. Wonder what the results would have been if they did. 🤔

AI search in 2026 is not just an adoption problem. It's a trust and governance problem. Usage is rising, satisfaction is falling and search teams now need to earn visibility across Google, AI assistants, Reddit, YouTube, reviews and earned media 🧵👇

@sengineland Too much noise? Yes Too much quality insights and information? No

Do you think there's too much content on the internet already? And does your own content strategy reflect that?

ICYMI: Google Search Console generative AI reporting is rolling out beyond the UK seroundtable.com/google-ai-perf…