Chenell Basilio

@mikefutia Improve

Self-improving Claude Code skills are f*cking ridiculous 🤯 One loop → 10 test runs, scored against an eval, prompt rewritten, retested, winner kept. A hook writer skill went from 32/50 to 47/50 overnight. All inside Claude Code. Perfect for DTC brands and agencies who have built Claude Code skills but the output is still inconsistent — great 70% of the time, unusable the other 30%. If you've been manually tweaking your skill prompts one run at a time, re-reading outputs, adjusting instructions based on vibes, and never quite getting the consistency you need... This method eliminates the entire loop: → You define 3-5 binary eval criteria for your skill → Claude runs the skill 10 times with varied inputs → A separate evaluator scores every output against your criteria → It identifies the most common failure patterns → Rewrites the skill prompt to fix what's failing → Retests and keeps the winner → Repeats until the score plateaus No manual prompt tweaking. No reviewing every output by hand. No "it worked that one time but I can't reproduce it." What you get: → A skill prompt that's been through 50+ automated test runs → A scored improvement log showing exactly what changed and why → Eval criteria you can reuse every time you update the skill → A method that works on any skill: hooks, briefs, ad copy, scripts, reports Inspired by @karpathy's auto research repo, the same loop AI labs use to improve their own models, applied to your creative workflow. I put together a full playbook showing how to set up the eval, the exact Claude Code prompt for the improvement loop, and starter eval criteria for the 5 most common DTC creative skills. Want the playbook for free? > Like this post > Comment "IMPROVE" And I'll send it over (must be following so I can DM)

@jryedinak @ryansager @AdamRy_n @JayCoDon @apalmerdc This is a great opportunity for someone. Cool to see you doing this. 👏

I've got a VIP ticket to @ryansager's fantastic Newsletter conference in NYC that I can't use. Hear from many friends and operators like @AdamRy_n @JayCoDon @apalmerdc and more. Free for a new b2b media operator — happy to make some intros to friends there as well. DM me.

@danielcberk When does the course launch?

I have cracked the code at rage baiting on X, Threads, LinkedIn, Instagram, TikTok, and Reddit. Each requires a slightly different approach And the bait has to be set for a specific type of consumer in each case, the rage bait ICP if you will. But I’ve finished the puzzle.

@ryanraysr @danielcberk Same.

@danielcberk i picked the wrong career

Hot dog eating champions are safe from AI.

@jayclouse I didn’t know these existed until you sent me one haha. Very cool feature

Polls in iMessage are actually great.

@dipietromedia Ha that’s awesome 👏

Bill Murray famously has no agent. No manager. Just a 1-800 voicemail. You call, you leave your pitch, and maybe he calls back. Most likely, he doesn't. I love weird sh*t like this.

I just spent 4 hours getting my inbox from 328 to under 30. ...no one send me emails, please.

@thepatwalls @HubSpot Congrats Pat!! 👏

8 years ago, I started a side project inside of a tiny Starbucks. Today, Starter Story is being acquired by @HubSpot. Here’s how it happened.

@romanbuildsaas Claude

Claude Cowork just KILLED manual outreach. 💀 I used to grind for hours on LinkedIn. Now? My AI stack does it better. ❌ No "Hey {{first_name}}" spam ✅ Natural, multi-step conversations ✅ 12+ hours saved this week The result: 500+ conversations with human-level reply rates. I packaged the entire system (prompts + workflow) into a FREE doc. Want it? Repost ♻️ (so others see it) Comment "CLAUDE" & I'll DM you.

My uncle thinks I'm in the CIA. He has no clue what I do. But in about a month, I get to hang out with people who *get it* and who I can nerd out about newsletters and media with. 🤗 Over 500 of us are going to be in Austin, TX at New Media Summit. This was one of my favorite conferences last year because the overall energy, and the caliber of attendees and speakers was top notch. Thanks to @JMatthewMcGarry and the crew for putting on the event again! I'll be speaking about some of the best ways to grow a newsletter and what I've found through the last 3 years of research thus far. Will you be there too?

@AndrewWarner I love the series-style angle to these interviews lately. Learning in public alongside the viewers. Very cool!

Now that I'm building with Claude Code, I want to know how to get users. Ryan Carson showed me how Claude helps him get customers, including: 1. Personalized email drips The drip email users get when they sign up to new software is generic. Ryan has Claude customize them to each user. 2. Automated marketing insights A cron job analyzes key marketing data (GA4, etc) and tells him what to improve. 3. Customer development Claude founder users who clicked multiple drip emails, but didn't start a trial. Then it emailed them to book a Zoom with him so he could learn from them.

@isaacfrench_ @_May_Ham 👏👏

@danielcberk Following….but I might also be the only comment lol

Who wants to shave their head with me

@Jayyanginspires Heck yea Jay!

We live 😎 leilahormozi.com

I still feel like a kid waking up to this 🤗

@ugmonk Yes, that’ll be fun!

@chenellco Thanks Chenell! Exited to hang in person too

This tweet going viral is probably going to sell us out of these 😅

@businessbarista @ryanhashemi_

If I could go all-in on one channel today it's YouTube. I'm going to make a big YT bet in 2026 & need help. I want to chat with a few of the smartest youtube minds in my network for 30 minutes. Who should I chat with?

@_May_Ham @oliverbrocato Yep, I second the sock purchase! You drink that much espresso?? Haha that’s awesome.

@oliverbrocato Some personal faves: - Havenly, $500 for someone to help design your apt (plus cost of furniture) - Jura Espresso maker, $2k - I bought some massage thing for $20 and it’s AMAZING - Buy all the ingredients for your favorite cocktails - Buy MANY socks, never run out of socks

Question for rich people And rich people ONLY. I got $10k to blow this BFCM on a few nice things. What r things u bought that made u say “damn, this leveled up my life.” Just bought an Eight Sleep. What else are must cops?

@JMatthewMcGarry @mediaking Oh fun! Excited to meet you in person @mediaking!

Announcement: @mediaking is speaking at New Media Summit! Matt bootstrapped MarketBeat to a ~$50M per year financial media and education powerhouse. MarketBeat has: - An active email list of 6.346 MILLION subscribers 🤯 - 419k YouTube subscribers, ~15M web visitors per month - And the most advanced email and SMS marketing systems I've seen At the event, Matt will cover "Advanced List Growth and Monetization." The "Level 10" strategies and tactics that almost no one is talking about. Check out the event below.👇 Tickets are 40% off and BOGO for Black Friday.