Ingi Kim

Today, we’re sharing what’s next for Story. We call it Chapter 2, which includes expanding verticals of IP tokenization, flipping the licensing model, and an evolution of our infrastructure to meet the most urgent need emerging from the AI frontier: making real-world data usable, traceable, and monetizable as IP. From day one, we built Story to tackle a glaring gap. IP is the world’s most valuable $70T asset class, yet still stuck in a world of pen and paper, PDFs, and lawyers. Even as AI began transforming how content is created, used, and remixed, the infrastructure for IP remained unchanged. So we built one from scratch: a purpose-built Layer 1 blockchain that makes IP programmable. Today, it secures hundreds of thousands of IP assets on-chain. We’ve worked with cultural giants like Justin Bieber, BLACKPINK, and BTS via Aria, global brands like Crocs and Adidas via Ablo, and AI pioneers like Stability AI to bring their IP on-chain and reimagine its value. But the frontier of AI is shifting. In recent months, leading AI teams have come to us searching for datasets with embedded provenance, permissions, and programmable royalties that persist across the AI development lifecycle. This reveals that the real bottleneck for AI isn’t compute, but IP-cleared, real-world data. Models trained on the world of bits (LLMs, image generators, and other media-based systems) are no longer the edge. The next wave lies in physical AI: embodied systems that operate in the world of atoms. Think robotics, healthcare, autonomous systems, and beyond. These models can’t rely on scraped internet content. They need something more specific and scarce. That need is now urgent. There’s a global race to gather the uncrawlable, specialized datasets needed to train physical intelligence. From household robots to surgical assistants to autonomous vehicles, these systems must learn from real-world interactions. Pixels and text aren’t enough. As Meta CTO Andrew Bosworth put it, no amount of media content can replicate “the intuitive judgment of friction and material deformation when people grab a coffee cup.” That’s the world Story was built for. This isn’t a pivot. It’s an expansion. The infrastructure we built for creative IP is exactly what AI needs next. That’s why Chapter 2 centers on the most pressing need from the AI frontier. Story was built to make IP programmable, traceable, and monetizable. Now, it’s uniquely positioned to do the same for the most underutilized category of IP: real-world data. But that’s only part of Chapter 2. We’re dramatically expanding IP tokenization. Beyond early traction in music and fashion, we’re moving into under-tapped sectors like sports, DeSci, and entertainment. This unlocks liquidity across the IP economy and enables new ways to invest, trade, and build via our IPRWA model. We’re also flipping the licensing model. Together with partners who’ve worked with the world’s biggest brands, we’re helping major players embrace, not resist, viral user-generated moments. That means enabling brands to legally capture memes or remix surges instead of chasing them down. Fashion houses can now monetize UGC trends. Entertainment giants can convert unpredictable cultural explosions into licensed, revenue-generating IP. No other protocol registers data as IP, tracks its full derivative lifecycle, and routes royalties in real time. From raw data collectors to synthetic generators to AI agents. Chapter 2 of Story begins now. In the coming weeks, you’ll see this vision come to life. New primitives. New partners. And a flagship project built by us on top of Story. All focused on one goal: making IP usable infrastructure for the AI era.