Comcast Advertising

At Comcast Advertising, we don’t rent data. We own it. And that first-party deterministic data translates to real results for our advertisers, like our 95% initial audience match rate or the potential to deliver your ads to 99M adults across the U.S. Your door to better data is waiting. So, which party are you choosing? 🚪comca.st/3HF9VK9

Looking forward to seeing Comcast Advertising’s Stefanie Briec open up the Main Stage at Videoweek’s New Video Frontiers this morning! Joined by Freddy Clapson of Team X, the pair will kick off proceedings with a fireside chat discussing What Keeps Brand Marketers Awake at Night.

Buying TV shouldn’t be harder than landing a late-night booking. 🎤 President of @ComcastAd, James Rooke, breaks it down with Seth Meyers: the industry made TV complicated, and Universal Ads is here to make it easy and accessible for brands of every size.

"For too long, outcomes driven by premium TV have been credited to digital platforms because of insufficient and outdated attribution approaches." James Rooke, President of Comcast Advertising. We built Clarivoy to fix exactly this, starting with automotive. #NewFronts #comcastadvertising #clarivoy

Comcast Advertising just launched Outcomes+ at #NewFronts. Clarivoy is powering the auto visit and conversion attribution. 30 million households. 300 million viewers. Now with deterministic measurement connecting TV and streaming ads to dealership traffic and vehicle sales. Not modeled. Measured. Read more: hubs.la/Q048f_8x0

Comcast Advertising is calling it out: TV still drives performance, but the fragmentation across screens, data, and measurement is holding marketers back. At #IABNewFronts, they’re introducing a more unified approach to Performance TV, with an appearance from @mikeyfuntime!

Outcomes+ just took TV advertising to the next level. 📺 @_JamesRooke at @ComcastAd on the solution that finally gives TV the targeting and attribution capabilities to rival digital ▶️ Tune in to hear about advertising's next big move. #ATM #advertising #technology #media

ONE. MORE. WEEK! Comcast Advertising hits the #IABNewFronts stage on March 25. Here’s a peek at what's to come👇 🚀 A smarter, simpler path to performance TV for all marketers 📺 How to access, activate, and prove attribution across every screen 🛍️ Real customer stories that prove real business outcomes 🎤 Hosting duties by SNL’s Mikey Day 🏆 A special appearance by Cal Ripken Jr. (and more)

We’re thrilled to share that, following on from our Silver Medal at the Adtech Awards 2025, our case study campaign in collaboration with SharkNinja, Havas Edge, and Atomic Digital has been recognized with an award at the Open Garden Innovators 2026 Awards, in the Innovative Media Format category.

Built your brand on social—but hit a growth ceiling? Discover how brands are breaking through by adding streaming TV to their media mix & driving measurable, full-funnel impact. Join us to learn what’s working & how to get started. Save your seat: bit.ly/3MDJaID

“We are entering a phase where advertisers will be able to interact with video across the entire marketing funnel” says Comcast Advertising’s Davide Fiorentini, in conversation with StartupItalia In a wide-ranging discussion, Davide covered his career journey and the ever-changing television landscape, and described how Comcast Advertising’s longstanding AI proposition is constantly evolving based on client needs. Read the full article (in Italian) here: startupitalia.eu/tech/grazie-ai…

Ready to win in 2026? Join us at the MediaPost Political Conference as our Sr. Director of Advertising Sales, Sarah Fuller, sits down with Alex Ibarguen from FreeWheel to uncover Your Path to Victory: Access, Activation, Attribution. 📅 January 15 📍 Washington, D.C. Don’t miss this conversation on how data-driven strategies can power political campaigns.

.@RPA_advertising and @NBCUniversal have launched the first ever cross-platform agentic AI media buy, powered by FreeWheel and Newton Research. Read more and watch a video demo of this proof-of-concept here: freewheel.com/news/nbcuniver…

2026 will be all about putting your first-party data to work by uncovering insights, building lookalikes, and activating audiences across every channel. Check out the latest report from @Experian_US for the five digital marketing trends and predictions that will shape the year ahead. comca.st/4oVahvT

TV advertising has always been powerful. Now it’s measurable. Through our partnership with Kochava, advertisers get real-time insights into their campaign performance: tracking clicks, views, and streaming app downloads across home screens, featured apps, and tiles. Carmela Fournier, VP of Data Measurement and Strategy at Comcast Advertising, sat down with Jason Hicks, GM of Measurement Solutions at Kochava, to answer some of the top questions about TV attribution and what this collaboration means for the industry. comca.st/4pjGFJA

2026 is shaping up to be a defining year for TV advertising ✨ James Rooke, President of Comcast Advertising, shares his perspective on what’s ahead, what to watch, and how advertisers can harness the full power of multiscreen TV to drive meaningful business outcomes in @AdAge. comca.st/4ottTH9

When the right message meets the right audience, real change happens ♻️ For the Greater Lebanon Refuse Authority, that translated to an 82% target audience reach and battery recycling participation boosted +114%. Take a closer look at how Comcast Advertising's multiscreen TV strategy drove significant results: comca.st/4ppq4UA

Women's sports aren't just growing –⁠ they're thriving 🏆 For advertisers, this is a golden opportunity to reach the growing fandom and harness TV to deliver all-star results. We outline how to tap into the power of women's sports in our latest blog: comca.st/48njKWA

Psst! Before you head out for the holiday weekend, check out comca.st/4rj5E1f's interview with Dawn Lee Williamson to hear how Comcast Advertising is proving TV's worth by connecting ad exposure to customer action. Watch the full interview for more on smarter attribution, making linear TV programmatic, and leveraging data to enhance customer identity across a fragmented landscape: comca.st/48lrzw3

Don't gamble your media budget on bad data 🎲 Too many companies claim to have "first-party data." But in reality, it's third-party, modeled, or outdated. At Comcast Advertising, we don't rent data. We own it. And our first-party deterministic data delivers real results: a 95% initial audience match rate and the ability to reach 99M adults across the U.S. 🚪 Your door to better data is here: comca.st/481x97J

Our latest report, Streaming TV Uncovered: A Marketers' Survey, was released earlier this morning, detailing the marketing landscape as the new year approaches. This research - derived from surveying marketers across five European countries - looked into how agencies and advertisers are allocating budgets, adjusting spending priorities, and preparing for 2026. Read more here: comcastadvertising.com/insights/resea…