Dave Rohrer retweetledi

The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and +353K pages across ChatGPT's full retrieval pipeline:
* Retrieval rank is the #1 signal. A page at position 1 in ChatGPT's retrieval results has a 58% citation rate vs. 14% at position 10 — a 4x gap that no amount of content quality alone won't close. Great SEO is your advantage in AI search.
* Your headings are what get you cited. Pages with headings that closely match the user's query are cited 41% of the time vs. 29% for weak matches. Heading structure is the primary on-page lever for AI citation — more impactful than word count, topical breadth, or body copy.
* Domain authority doesn't translate. DA and backlinks show no positive correlation with AI citation — and are slightly inversely correlated. ChatGPT evaluates content directly based on relevance and structure, not authority signals.
Read more: airops.com/report/the-fan…

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