David Kohl

438 posts

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David Kohl

David Kohl

@davidmkohl

Driving Growth | Safeguarding privacy | Driving transparency | Building the sustainable future for trusted advertising

Manhattan, NY Katılım Ağustos 2014
96 Takip Edilen258 Takipçiler
David Kohl
David Kohl@davidmkohl·
@aripap @TrustXads @Symitri @Akamai Think privacy firewall with unmatched speed and scale. We're leveraging Akamai's world class security and cloud infrastructure to make our cleanroom function in real-time without every moving data to the middle.
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Mathieu Roche
Mathieu Roche@rochemathieu·
Personal news: after 12 years living in the country, I am proud to become a British citizen today! 🇬🇧 However, I will still support France at the rugby world cup 🤣
Mathieu Roche tweet media
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David Kohl
David Kohl@davidmkohl·
I can hear app developers whining again how Apple is throwing its weight around in the name of privacy. Too many complainers fail to see that Apple's privacy-centric approach is working for them because privacy is actually what people want. @TechCrunch techcrunch.com/2023/07/28/app…
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AdTechGod ®️🍪
AdTechGod ®️🍪@AdtechGod·
Interoperability. Might be a term we no longer need to discuss in the near future. With recent integration announcements from @FreeWheel , @Roku . and @magnite it appears the VALUE of seamlessly working together is key for growth in our space. Working together…. Works. Who is next?
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David Kohl
David Kohl@davidmkohl·
This has got to be an evil joke. Not only did online tax prep services share "millions" of users' sensitive data with @Google and @Meta, but Meta confirmed they used the data for targeting and to train AI algos. F-ing crazy! mediapost.com/publications/a…
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David Kohl
David Kohl@davidmkohl·
We created @TRUSTX seven years ago so that advertisers would have an EZ button at scale for 100% premium inventory. 30 publishers, 5,000 domains, 300 million unique users every month. There should be no excuse for buying MFA! #Advertising #MFA #LowQualityMedia
ADWEEK@Adweek

As with most of the problems within programmatic, the debate around MFA sites obscures the more important conversation: The proliferation, and continued transaction, of low-quality media. adweek.it/44cmrqi

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David Kohl
David Kohl@davidmkohl·
I'm with the Europeans on this one. Distributed identity in the bidstream sustains the status quo. Publishers and advertisers who have invested heavily to earn trusted consumer data relationships need a new approach. #nodataleakage @Digiday digiday.com/media/u-s-publ…
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David Kohl
David Kohl@davidmkohl·
300% better mid-funnel metrics, 67 percent higher brand lift and 74 percent more "likeability" for ads seen on high-quality sites are all part of why trusted, professional news should be part of every media buyers portfolio. @adage @LouPas adage.com/article/opinio…
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David Kohl
David Kohl@davidmkohl·
We're all used to seeing calls for platform #DataTransparency for commercial reasons, such as ad targeting and media measurement. This report from @FastCompany highlights the predicament of academic researchers. Worth a read and our collective support.
Fast Company@FastCompany

The Platform Accountability and Transparency Act would give researchers and nonprofits the ability to request large amounts of data from the top social media companies, contingent upon approval from the National Science Foundation. f-st.co/ytkdUz5

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