
Labor’s and One Nation’s base get a payslip, not a profit share. Guess who is left representing the rump? I’ve been watching, running and commentating on political campaigns for longer than most Gen Z have been alive. The biggest lesson? The Coalition are terrible at demographics. They’ve never grasped how small the class they’ve always represented actually is, or how large the class they ignored (that stuck loyal to them for decades) has become. That ignored class (former Liberal voters) has now walked across to One Nation. And beyond age and TAFE education, their defining feature is this: they’re salaried. The flip side? Labor’s base is also mainly salaried. Which is exactly why their budget is built around that group. The Coalition are like Haig’s generals, fighting the last war from a château miles behind the line, certain one more push will break through. 3 graphs illustrate this basis point - graphs by Greg Jericho from the Guardian.
















