Edward Shepard
18.6K posts

Edward Shepard
@edwardshepard
"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete." – Buckminster Fuller











Gmail changed how tracking pixels work, so open rates are reading lower across every email platform Your audience hasn’t gone anywhere—this change has had no impact on actual subscriber behavior. Click-through rates, delivery, and engagement have all remained stable. These, along with new subscriber counts, unique views, and paid conversion rates, are the clearest signals of genuine, high-quality engagement and whether people are truly connecting with what you're making. Email may continue getting less reliable. We can’t control how email providers operate, but this is exactly why we are investing in the Substack app, which delivers posts and Notes directly to your audience. On Substack, you have a direct line to subscribers, on a platform whose business model only works when yours does.



















