

Ethan Cohen
646 posts

@ethan_c0hen
ecomm efficiency @proximaAI, ecomm retention @Yotpo, marketing partnerships @Google, education @umich | lover of burritos & drones.



Fifa president Gianni Infantino’s attempt to secure Israel-Palestine handshake backfired The Palestinian FA president refused to stand alongside the Israel FA vice-president for staged photo op in an awkward moment at the 76th Fifa congress 🔗: telegraph.co.uk/football/2026/…




The Kings of College Basketball 〽️










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One of our clients is a multi-billion dollar health and wellness brand that doesn’t pixel their website. I repeat... they DON'T have pixel tracking for their ads. Here's why it's actually a good idea... Meta's restrictions have made it hard for health/wellness brands to use platform data for targeting (they removed the purchase event for many health/wellness brands, in case you're not up to speed). So to stay compliant, brands in highly regulated industries have opted out of pixels on their website. Imagine trying to run successful campaigns with such limited data... It's not easy, but it has opened up opportunities for "off-platform" audience solutions that use aggregated data sources — like @ProximaAI. Brands combine our commerce graph with their first-party data. This way, they can identify key purchase intent signals and build custom audiences for prospecting campaigns. But this approach isn't limited to health and wellness brands. Every brand can benefit from the results, and the reason is simple: proper audience testing will give brands a competitive edge in an increasingly regulated digital landscape. Audience testing isn't as hard as you think – when you have the right solutions. Happy to show you how Proxima can help. Just send me a message.




