Ezra Rufino

👋 I started my first Shopify store 14 years ago. (Phew!) Spent 9 years as a PM in tech, then 4 years building Pow, a DTC functional coffee brand. Now I'm building the landing page builder I always wished I had — just for DTC brands. Not a big social media guy, but I'm excited to be here.

@EcomKostnchko_ Love to see it!

But holy fuckukuk tho I just fucking woke up am I fucking dreaming rn😭🤖😭😭💪🏻🔥

@mikefutia SCALE

I just built a Claude Code plugin that runs your entire Meta ads workflow 🤯 5 skills, one plugin: it spies on competitors, maps your whole category, writes your ad copy, grades it before launch, and audits your live ad account like a $10K agency. All inside Claude Code. And now, with Claude Fable 5, it's even more insane. Perfect for DTC brands, media buyers, and agencies tired of paying for 5 different ad tools that don't talk to each other. If you're spending hours scrolling the Ad Library by hand, exporting CSVs from Ads Manager every Monday, staring at a blank doc trying to write ad variation #14, launching creative and praying it converts... This plugin eliminates the entire loop: → /spy pulls every active ad a competitor is running, ranked by run-time (longevity = proven winners) → /competitors-extractor maps 3-5 brands head-to-head and finds the angles nobody's running → /bulk-creative spins 20 on-brand copy variations off the winning angle → /ad-score grades every ad 0-100 across 6 dimensions before you spend a cent → /ad-matter audits your live Meta account through Meta's official MCP and hands you a prioritized fix list No more Ad Library scrolling. No more $300/mo spy tools. No more launching blind. What you get: → Competitor intel ranked by what's actually been running longest → The open angles in your category nobody is using yet → 20 ad variations in your brand voice, on command → A 0-100 health score on your live ad account with a fix-this-week list Built 100% in Claude Code. I wrote a free step-by-step Playbook that walks you through building this entire plugin yourself: every skill, every script, every scoring rubric. Want access for free? >Like this post > Comment "SCALE" And I'll send it over (must be following so I can DM)

@denohawari Reddit

Reddit just DESTROYED Google SEO And this graph says it all Reddit now pulls over a billion visits a month from Google Google trusts those threads, and ChatGPT was trained on every one of them So when your brand gets into the right threads, it starts showing up in AI answers about your category There’s no six months of grinding content to get there This is the exact method we used to rank a B2B SaaS #1 in ChatGPT with a 825% traffic growth in 3 months I put the whole system in one guide: - the subreddits that get pulled into AI answers fastest - the exact post format ChatGPT cites - how to get mentioned without it looking like an ad - the 3-step play we run for every client 180M+ people are asking ChatGPT for recommendations right now The early movers are the ones getting named Want the full Reddit playbook? Just follow me + comment "Reddit" and I'll send it over

Advertorial ads → advertorials is an underutilized funnel... Built a way to do this with just a few clicks for any brand with getlandra.com. Advertorial gets written from any product page URL. Ad gets created from the Advertorial with a click. Give it a try :)

another brand’s printing with image ads on discover placements launched this about 3 months ago and it's now running at $40k/week in spend cold audiences native-style static ads. traffic goes into an advertorial. definitely one of the most profitable cold traffic funnels in ecom rn hardly anyone is running it either because so few brands think about scaling prospecting traffic through google.

@TiaGetsSales @ashvinmelwani Same here, highest max plan and lots of service issues when there's a launch...

@ashvinmelwani And as much as I love all they're doing... for at least 3-5 days around every launch, usability is TURRIBLE... and I'm on the highest Max plan.

I can't keep up.

@ashvinmelwani Truly is blowing my mind

@obviceo Do just give claude a spreadsheet of top level data? Or do you give it any data from your ad accounts, etc?

🤖 I committed to posting one way I'm using AI every day. Here's tip #27 My team said we had our best week of the quarter. Claude said we had a problem. Same numbers. Revenue up 18%. AOV up. Returns down. Every metric they reported looked great. I've been dumping our weekly data into Claude every Friday with one rule: don't sugarcoat anything. Focus on what's getting worse, not what's getting better. Revenue was up but from 12% fewer customers spending more per order. We weren't growing. We were concentrating. Our top 20% of customers were carrying a bigger share than the month before. Claude also caught email opens were up but click-through was declining 3 straight weeks. My retention team was celebrating opens. Claude flagged the content inside was getting worse. Neither of those made it into a normal weekly report. Both are early warnings that would've taken weeks to surface on their own. I'm not replacing my team's reports. I'm running Claude's next to them. When they agree, great. When they don't, I dig in. The week everything looks great is usually when something's starting to break.

@obviceo This is good advice...scary too haha. Definitely have to do this for Pow.

🤖 I committed to posting one way I'm using AI every day. Here's tip #29 I was talking to a friend who owns a supplement company and ran his entire website through Claude against every FDA warning letter sent to supplement brands this year. AI flagged 4 claims that nobody on his team had caught. The claims weren't wrong on their own, but the wording was too close to language that got other brands warning letters. One was a customer testimonial that was basically an implied health claim and it had been up for over a year. He pulled every FDA warning letter from the last 12 months. All public on FDA.gov. Then pulled all his marketing copy. Product pages, landing pages, email flows. Fed both into Claude. "Cross-reference and flag any claims that use similar language, structure, or assertions to the ones cited in these warning letters. Tell me specifically which claim matches which warning letter and why." Two were wording fixes. The other two took more work. None of them would have come up in a normal marketing review. They only came up because AI was reading them the way a regulator would. Heard that and knew we need to do this at Obvi. If you're in supplements, when's the last time you checked your copy against what's actually getting brands in trouble?

@brillaas META

I just filmed a 50-minute Meta Ads training for 2026. This is the system behind: - $20M+ in tracked revenue across 40+ businesses most of them established offers spending $10K-$150K/month on meta - $50K revenue in the first 20 days on a BRAND NEW ad account And it’s going to help you overcome the 3 BIGGEST mistakes people are making with their Meta ads in 2026. 1. Generic ad messaging and flat creative formats 2. Incongruent funnels 3. Poor pre-call systems Thing is... They're EASY to fix when you understand the system. And I compiled quite literally everything I know into this training. Inside: 1. Complete Andromeda creative strategy (how to build 25-30 diverse ads) 2. Funnel structure and how to setup your landing page for paid ads 3. Pixel conditioning that gets you qualified leads 4. Pre-call nurture system for 70-80%+ show rates 5. Campaign structures for EVERY budget If you're running ads at scale and any of those 3 problems sound familiar, comment "META" and I'll DM the full training. (must be following for DM)

@casglb What in theeee *%#+=<€#~£|

10k day? Cute.

@casglb Jealous

Spain is quietly one of the best places to run a DTC brand right now. Founders building from here where are you?

@GeorgecomX I really like the stores credit angle 🔥

One of my favorite Abandoned Cart flows: 1. +45min: Your order is ready to ship 2. +4h: Why we can offer a XX-day money-back guarantee 3. +1 Day: We granted you $5.34 in store credit 4. +1 Day: We increased your store credit to $8.54 5. +1 Day: Last chance: your store credit expires today

@glepkoff127 @JxrdanB_ +1 on nailing margins

@JxrdanB_ volume matters, but testing junk products just creates junk data, the winner is speed with a margin, sourcing, and fulfillment filter before the ad ever runs.

My store has done $129k in the last 30 days and if you are struggling here’s what I think you are doing wrong. OVERTHINKING: We all do it… but in Ecom it’s important you don’t let your thoughts get in the way of VOLUME. You spend days contemplating if you should test the product or not, and in that time you could have tested 10 products. The funny thing is, the products you think won’t work usually print. So test 1 product a day, every day no exceptions.

@JxrdanB_ Consistency is what wins

@johnvirality Aiugc

i've been testing Claude Opus 4.8 + Higgsfield MCP to run our entire AI UGC production pipeline inside 1 conversation... and it has been ABSOLUTELY cooking so i've decided to document the ENTIRE system... covering the research, scripting, image gen, video animation, and closed-loop optimization that takes you from blank page to 15-25 platform-ready videos per day in 3-4 hours as a content operator (agency, brand, affiliate, solo creator, etc) here's what's included inside the guide: → parallel research in one prompt (3 sub-agents scrape Meta ad library, TikTok Creative Center, and competitor profiles simultaneously. one prompt returns one unified creative brief. replaces an entire morning of manual work) → phase 1, visual anchor creation with ChatGPT Images 2.0 (character references with identity consistency across angles, product mockups that pass the authenticity test, readable text overlays. all generated before you touch a single video tool) → phase 2, video production with Higgsfield MCP + Seedance 2.0 (Claude routes the right references to the right shots automatically. no tab switching. no manual uploads. full 6-shot video produced inside one conversation) → phase 3, scripting stack inside the same chat (hooks written against the angles from your brief. platform-specific variations per video. zero context switching between research and copy) → phase 4, the closed-loop optimization that runs itself (performance data feeds back into Claude. retention drops get diagnosed automatically. new variants get generated through MCP without you touching anything. content improves every day on its own) all backed by everything i learned from seeing RIZZ APP and Looksmax AI make MILLIONS with this AI UGC method inside @affiliatenw like + comment "AIUGC" and i'll send it over (must be following + RT for priority access)

@lucaspatiri_ X

I went from 0 to 1,000,000+ views per month on X. Just 11 rules. I reverse-engineered 20+ viral articles from top founders. Read all 24,000 lines of X's open-source algorithm. Tracked every metric on my own posts. I put everything into a playbook. 30+ pages. The 11 rules, the algorithm breakdown, templates and growth hacks Built for founders who want to use X to grow their app, their service, or their brand without paying for ads. Lowkey nervous to drop this one because it's literally the system behind every post I've made. Reply "X" and I'll DM it to you. Must be following so I can DM.

@JesperHensgens lol love how the consensus is off. But I agree completely. Meta just wants full control to spend all your money

Meta guys: Leave related media on or off? Current structure: CBO - ADSET (concept/angle) - 5 creatives. Every creative is in 1 single ad with 3 copy's. It looks like Meta is mixing my other creatives in the adset with the current selected creative with related media on.

@Simon__Rob Definitely inspired to try something like this. Great work!

We have the Bucket Golf ad to post: We made an ad for a backyard golf brand that looks like it was designed by their 8-year-old. It spent $4K in a few days. -Crayon font. -White background. -No offer and no CTA. The headline: "I hate what this cost." You assume it's expensive before you've seen a price. Then you see everything in the kit, and it seems like a lot for whatever you're about to pay. So it creates tension without an actual resolution. THEN the closing line hits: "But dad has been more active than ever." Same crayon font. Looks like a kid wrote it. Every parent who sees that projects themselves into it immediately. Both lines are in blue. Against that white background your eye just moves through it. Change them to black and that feeling disappears entirely. This sits at the top of the funnel. No offer, no CTA, its only job is to stop the scroll and make you feel something. Ugly ads made with intention are some of the hardest creative to pull off.

@tannerplanes Looks like a job well done

How it started vs How it’s going 📈